A Word From the President

Gudrun Giddings

Hej Alla,

Happy April 1st and though this is not an April fool's newsletter we have included some pranks and funny hoaxes from around the world. The joke from Sweden is currently placed as number two of “Top 100 April Fool's Day Hoaxes of All Time”. You can click on the link below to find out what happened on April 1st 1962 in Sweden. 

Team SACC-LA had the pleasure to screen Norwegian director Joachim Trier’s fist English language feature film “Louder Than Bombs” last week. The film opens in the U.S. next Friday and we are sure Mr. Trier’s already successful career will continue with this fresh but dramatic take on one family’s life in America. This week we have also included some nice photos from our pervious “Happy Hour”, you can win tickets to Newport Beach Film Festival and there is another fun short episode from “Zlatan at Work”. 

We recognize and are very grateful that we have so many amazing members and in this week’s “Membership Spotlight” we highlight another successful SACC-LA member; Cabinet Entertainment, a company that does a lot of various things within the film and TV industry but is perhaps best known for their library of the works by American author Robert E. Howard, who wrote many famous books, graphic novels and short stories, one of them being “Conan the Barbarian”.

"Imagination is everything. It is the preview of life's coming attractions".  - Albert Einstein


          Happy Friday !!
          Gudrun Giddings
          President of SACC-LA


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April Fools

Picture Credit:
It's the day not to trust anyone or anything. It's April 1st, the day dedicated to playing practical jokes and spreading hoaxes. The origin of this special day is a bit uncertain, some see it as a celebration related to the turn of seasons, while others believe it stems from the adoption of the new calendar. Hopefully, it's a fun day with lots of laughs. Here are the Top 100 April Fool's Day Hoaxes of All Time, with a Swedish joke in second place. We also included a link with tips on how to prank your friends. Enjoy!

Click here to see the list of the best April Fool's jokes of all time. 
Need inspiration on how to prank your friends? Here's 
25 Brilliant Prank Ideas!

Joachim Trier's "Louder Than Bombs"

"Louder Than Bombs" Director Joachim Trier and Cinematographer Jakob Ihre with SACC-LA's Marketing Managers Julia Alm and Caroline Gustavsson Adlercreutz
Photo Credit: Kerstin Alm 
Earlier this week The Orchard and UTA hosted the Los Angeles premiere screening of the movie "Louder Than Bombs" with a following reception. The movie, starring Jesse Eisenberg, Gabriel Byrne, Amy Ryan, Isabelle Huppert, Rachel Brosnahan and more, will be out in theaters April 8th. SACC-LA was lucky to attend the screening of this incredible movie and meet with the Director Joachim Trier and Swedish Cinematographer Jacob Ihre. When we asked Joachim to sum up how he felt about the movie in one sentence, he said:

"It's amazing working with my dream cast for my first American movie"

In Joachim Trier's first English language feature "Louder than bombs" we get to follow a family coping with the loss of a mother and wife, who died in a car accident two years ago. The oldest son returns home to help his father organize her effects. When the three men are reunited under the same roof again, they are flooded with memories and secrets are unearthed - most notebly the truth behind the mysterious circumstances of the mother's death. Shifting between past and present, and juxtaposing external reality with privileged glimpses into the interior lives of each of its four major characters, "Louder Than Bombs" is a stunningly intimate portrait of parents and children and the many things that tear them apart and bring them together. This movie is a moving portrait of a fractured family starring Jesse Eisenberg, Gabriel Byrne and Isabelle Huppert.
Photo Courtesy of "Louder Than Bombs"
The Orchard will open "Louder Than Bombs" at Laemmle’s Royal Theatre in West Los Angeles and Sundance’s Sunset Cinema in West Hollywood on Friday, April 8th. On Friday, April 15th, the film’s run will expand to include Laemmle’s Playhouse in Pasadena, Laemmle’s Town Center in Encino and Regal’s University Town Center in Irvine. The film will also open in New York on April 8th and continue to rollout nationally.
Click here to watch the trailer on youtube. 

Happy Hour with SACC-LA

Last week SACC-LA hosted a "Happy Hour with SACC-LA" at Bodega Wine Bar in Santa Monica, where guests got the chance to mingle, have some drinks and take part of an exclusive deal on headshots at Tornberg Photography. Casting Director Dominika Posseren, Photographer Maria Tornberg, Makeup Artist Elin Andersson and Producer Gudrun Giddings were all there, and together gave an inspiring presentation with a few helpful hints to the many actors including entertainment professionals that attended the event. 
Maria Tornberg, Beverly Hills Mayor John A. Mirisch, Elin Andersson and Dominika Posseren.
Photo Credit: Sophie Muzzy

Win Tickets to Newport Beach Film Festival!

Photo Credit: Newport Beach Film Festival 
Last week SACC-LA announced that we are raffling out tickets to Newport Beach Film Festival  2016 to two lucky winners that will answer the following question correctly. 

In which summer 2016 blockbuster feature film will Swedish actor Alexander SkarsgÃ¥rd play the lead role? 

Send your answer to by April 7th and SACC-LA will randomly draw the two winners!
Newport Beach Film Festival Festival runs April 21st through April 28th.
For more information about Newport Beach Film Festival, visit their website.

Zlatan at Work, Part 2

Click on the image to watch the clip. 
Video Credit: Vitamin Well 
A couple of weeks ago we posted the first episode of "Zlatan at Work", where the Swedish soccer legend Zlatan Ibrahimović drops by the Vitamin Well office, and the result is quite amusing. Click on the image above to watch the second episode, where this young guy gets to take on a big job. 
For more information about Vitamin Well, visit their website

Volunteer Opportunities

Do you have some spare time and want to do something for others? L.A. Works is a non-profit, volunteer action center that creates and implements hands-on community service projects throughout the greater Los Angeles area. The volunteer opportunities range from giving food to homeless and low-income individuals, caring for animals in shelters, offering companionship to seniors and more. 

"No act of kindness, however small, is ever wasted" - Aesop

Photo Credit: L.A. Works
Here you can see a schedule over different volunteer activities.

A Dog and A Coffee Please

Picture Credit: The Dog Cafe / Facebook
The country’s first dog café just opened in Los Angeles! The Dog Cafe is a laid-back coffee shop where you can visit with adoptable dogs, that recently opened its doors and will host an official grand opening on April 7th. You'll be able to order espresso drinks and pourovers—made with beans from Grounds & Hounds Coffee Co., of course—and then visit with the dogs in an adjacent space. 

The mission of the café is "to revolutionize dog adoption by reinventing the way people connect with rescues who need homes," according to their website. "The Dog Cafe offers a comfortable and fun space for humans and dogs to hang out with each other, far from the cold, often scary environment of overcrowded shelters, which can provoke fear and aggression in perfectly adoptable pups."

The Dog Cafe is located at 240 N. Virgil, Unit 13, Los Angeles. Hours during the soft opening are 11 a.m. to 7 p.m., Wednesday through Sunday
Read the full article about The Dog Cafe in LAist,
and for more information about The Dog Cafe you can visit their website

Most Luxurious Volvo of all Time is Here

Photo Credit: Volvo Cars USA
SACC-LA's sponsor Volvo's most luxurious car is here! With a starting price of $104,900, the Volvo XC90 Excellence is the most expensive car the company has put into production. The XC90 Excellence is Volvo's clearest signal that it sees itself as a full-fledged luxury brand. Volvo's new-found luxury tilt veers from the brand's traditional image as an inconspicuous, safe and reliable option for the everyday commute. In recent years, Volvo has steadily moved from the near-luxury space into full-on luxury. As a result, the Swedish brand will now have to contend against stalwarts from Mercedes, Audi, Lexus, Jaguar, and Land Rover. Instead of more pragmatic buyers, Volvo's stylish-minded offerings gives the brand access to a whole new group of customers.

"The Volvo XC90 Excellence is a fantastic expanded version of Volvo's idea of luxury. It brings together fantastic materials, uncompromising safety and performance into an amazing package," says Volvo's Lex Kerssemakers. 

Read more about this in Business Insider.
To get more information about the new Volvo XC90 Excellence, visit their

Founder of IKEA turns 90

Ingvar Kamprad hugging an employee in 2006.
Photo Credit: Tomas Oneborg/TT
One of Sweden's biggest business icons, IKEA founder Ingvar Kamprad celebrated his 90th birthday on Wednesday March 30th. Ingvar was born in 1926 to a farmer in SmÃ¥land, a poor region in southern Sweden known for its entrepreneurial spirit. Kamprad's ascent to wealth began at the tender age of 17. Backed with modest financial support from his father, Kamprad began selling pens, picture frames, typewriters and other goods, delivering orders on his bicycle. His early success arose from squeezing his prices to undercut more established competitors. He named the fledgling business IKEA, stringing together his initials and those of the Elmtaryd farm where he grew up in the town of Agunnaryd.

Many people know IKEA, but not the man behind the empire. Therefore, just in time for his 90th birthday, The Local has listed some facts about one of the greatest entrepreneurs of our time, Ingvar Kamprad.

Read the full article here
To read more SACC-LA member IKEA Burbank, click here

Inside "Game of Thrones"

Anyone else excited for the season premiere of "Game of Thrones"? Less than one month's wait now remains, and we thought it would be a great time to increase the excitement just a bit by showing this video of how much work lies behind the making of the white walkers.
Game of Thrones Season 6: Inside GoT — Prosthetics (HBO)
Click on the image to watch the clip.
Video Credit: GameofThrones
"Game of Thrones" season 6 will premiere at 9PM (PST) on April 24th on HBO. 
SACC-LA member Cabinet Entertainment is a film, television production and financing company. It also owns a large library of intellectual property (IP), which is exploited in various industries such as video games, comic books, toys, collectibles, and publishing through a combination of licensing deals and joint ventures. They have deals with many companies around the world including Universal Pictures, Lionsgate, Random House, Dark Horse Comics, etc. The company is owned by Fredrik Malmberg who has lived in Los Angeles since 2004 with his husband Joakim Zetterberg (who heads up the Consumer Products division).
Cabinet Entertainment owns and controls hundreds of characters, trademarks, and several thousand copyrights that can be exploited on all media platforms. Most notably, the library includes the works of Robert E. Howard which includes Conan the Barbarian, Kull the Conqueror, Solomon Kane, Dark Agnes, and El Borak. The company also owns several IPs created by the company’s predecessor in Sweden, Äventyrsspel/Target Games, for instance Mutant: Year Zero, Kult and Mutant Chronicles.
Currently, Fredrik is producing the upcoming "Legend of Conan" film at Universal, with Arnold Schwarzenegger returning to his breakthrough role, this time as an aging, broken warrior in search to find his purpose. Fredrik is also Executive Producer on "Blood Drive", a 13-episode action television series for SyFy/Universal Cable Productions which is in pre-production. Meanwhile, Cabinet Entertainment has recently started production on a "Mutant: Year Zero" video game, and is working with longtime Norwegian partner Funcom to launch a major open-world survival video game called "Conan: Exiles". Most recently, Cabinet also rebooted their "Mutant Chronicles" and "KULT: Divinity Lost" brands with big Kickstarter campaigns.
For more information about Cabinet Entertainment, visit their website

Are you a talented professional seeking career opportunities in the entertainment capital of the world?


Please visit SACC-LA’s exciting career site to find a job that suits you!

Are you a high-demanding company looking for new brilliant colleagues to your organization?

Please contact SACC-LA to put a work placement ad on our career site!

20 Best Cities for Young Professionals

The 8 Best Dumpling Shops in LA

Photo Credit: Marcio Jose Sanchez/AP
Photo Credit: Kristie Hang/LAist
To find out the 20 Best Cities For Young Professionals, Forbes examined the cities that offer the best overall prospects for college-educated workers with five years of experience or less, we crunched data on job growth, unemployment rates, pay and cost of living in America’s largest 100 metro areas. 
One can never have too many dumplings is a common saying, for those who love dumplings. Luckily for all the dumpling lovers living in Los Angeles, there is a wide range of dumpling places! LAist has listed the 8 best soup dumplings in Los Angeles. 


Not a member yet?
SACC-LA offers:

- Visibility through different marketing efforts
- Matchmaking opportunities
- Discounted deals for members
- Consulting service(s) and market research

Read more 

Looking for talented Swedish trainees to join your company?

As a Member of SACC-LA your company has access to students and recent graduates of Sweden's top Universities through our Trainee Program.

Read more 



SACC-LA is a non-profit organization that enables innovative and creative exchange in order to create business opportunities and enhance trade between Swedish and American companies.  The Los Angeles chamber is one of 20 regional chambers in the United States and was established in 1988.  With 25 years of experience SACC-LA is skilled in navigating this hotbed for entertainment, creativity and innovation.
Copyright © 2016 The Swedish-American Chamber of Commerce of Los Angeles, All rights reserved.

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