A Word From the President

Gudrun Giddings

Hej Alla,
Hope all of you have enjoyed this past week and is ready for the weekend.

We wish Swedish UFC Fighter Alexander Gustafsson best of luck as he is going for the Light Heavyweight title tomorrow Saturday.  Interesting happenings this past week as we had a Super Blood Moon Monday and NASA made a spectacular announcement just a few days ago. Also, lots of talented Swedes highlighted in this week's newsletter, especially within fashion and design as LA Fashion week starts in a few days. 
And we want to express a huge thanks to our co-hosts; Dinner Lab and MING for the wonderful Swedish dinner event we collaborated on earlier this week in LA. The feedback from everyone has been simply amazing.
"If only I may grow: firmer, simpler, quieter, warmer."  - Dag Hammarskjöld

          Happy Friday !!

          Gudrun Giddings
          President of SACC-LA


Swedish Alexander Gustafsson is Going for the Belt

Photo Credit: UFC

Alexander ”The Mauler” Gustafsson will face off this Saturday against current titleholder Daniel ”DC” Cormier for UFC’s Light Heavyweight title in mixed martial arts. This will be Gustafsson’s second time he has challenged the titleholder as he also challenged and lost against Jon Jones on September 21st, 2013. If Gustafsson wins his upcoming fight against Cormier, he will become the first Swede to ever hold UFC’s Light Heavyweight title. 


The fight will take place this Saturday, October 3rd in Houston, Texas. For more information on viewing times for your region, please visit

Space Sensation - Super Blood Moon

Photo Credit: Cameron Scott via National Geographic

"The sun, the Earth and the moon lined up in a row to put on a light show in Sunday's night sky, and people around the world looked up to watch the lunar eclipse. It was a special one for at least two reasons. First, this moon was a supermoon. It happened to be at perigee, the spot in its slightly oblong orbit that brings it closest to the Earth. And that made it look particularly large in the sky. Second, this lunar eclipse was the last in a series of four spanning two years, a phenomenon called a tetrad. Those can happen a couple of times in a century, or they can make themselves very rare, skipping over a few centuries. The last supermoon total lunar eclipse occurred 33 years ago." - CNN


In case you missed out on this phenomenon, here's a recap of the spectacular event.

Nasa Reveals New Discovery on Mars

“Our quest on Mars has been to ‘follow the water,’ in our search for life in the universe, and now we have convincing science that validates what we’ve long suspected,” said John Grunsfeld, astronaut and associate administrator of NASA’s Science Mission Directorate in Washington. “This is a significant development, as it appears to confirm that water -- albeit briny -- is flowing today on the surface of Mars.”

Photo Credit: NASA/JPL-Caltech/Univ. of Arizona

SACC-LA Co-hosted Dinner Lab

This past Tuesday SACC-LA transformed The Washbow in Culver City to an amazing Swedish inspired feast and co-hosted a Swedish experimental dinner together with Dinner Lab and MING. The chef of the evening, Gustaf Anders Rooth, delivered a unique exploration of the Swedish culture through a remarkable culinary experience. We would like to thank all our guests who attended and hope you all enjoyed the nice five-course dinner, Scandinavian cocktails and the great atmosphere! 

If you would like to find out more about Chef Gustaf Anders Rooth please click here.

Crayfish Party Hosted by SACC-SD

This weekend the SACC-LA Marketing Managers visited our SACC-colleagues and friends in San Diego for their Annual Crayfish Party.

Did you know that there is a total of 19 regional chambers in the United States?
To learn more about SACC-USA, please click here.

Sweden Raises 40 million SEK

On Tuesday, September 29th, Hela Sverige Skramlar was held at Ericsson Globe in Stockholm, Sweden. The event was organized in order to raise money for the people escaping from Syria. Over 60 different artists performed during that evening and the event managed to raise a total of 40 million Swedish kronor. One of the attendees of the evening was Hans Rosling who held an inspirational speech on the importance of helping those who have suffered in Syria. 

Photo Credit: TT

To read more about Hela Sverige Skramlar, click here.


To watch Hans Rosling’s speech, click here.

LA Fashion Week Coming up in October

LA Fashion Week is a world-class platform, showcasing emerging and established designers against the beautiful backdrop of the historic Union Station in the heart of downtown Los Angeles. The VIP Opening Gala will take place on October 7th, 2015, followed by four consecutive days of runway shows, presentations and after-parties from October 8th-11th. The intention of the LA Fashion Week platform is to elevate fashion in the US by bringing innovative, international talent to the forefront of Los Angeles, which has steadily become one of the largest fashion markets in the world. They aim to help our designers grow their businesses by connecting them to LA’s unparalleled manufacturing industry, helping to boost the local economy. 

For more information, go to

Stefan Larsson, new CEO of Ralph Lauren

After 50 years, fashion brand Ralph Lauren’s founder and CEO of the same name, has handed off his title as Chief Executive Officer to global president of Old Navy, Stefan Larsson. Prior to his three-year time at Old Navy, Larsson worked as an executive at H&M for 15 years where he helped increase the annual revenue from $3 billion to $17 billion. 


The announcement was made on September 29, but the change will not become effective until November this year.

Photo Credit: Jason Decrow

David Beckham & Kevin Hart in H&M's New Campaign

Watch Kevin Hart trying to bend it like Beckham in this 6 minute commercial

Swedish corporate giant H&M released their new commercial earlier this week starring former soccer player David Beckham and comedian Kevin Hart. The campaign is made to promote H&M's Fall/Winter collection.

Go90 - A Free Streaming Service

Here's something for all of you early adopters out there! Yesterday, Verizon released their brand new entertainment platform focusing on mobile use. Check it out!

Photo Courtesy of Go90

Danish designer and successful entrepreneur Jannik Olander is the founder of the popular jewelry company Nialaya. He is not only a fashion icon, he is also known from TV, you might have seen him in the popular TV-show Euros of Hollywood. Jannik started Nialaya in 2009 and now you can find his jewelries in more than 100 countries all over the world with headquarters on Melrose in Los Angeles and a newly opened Flagship store in New York - next door neighbor to another Scandinavian designer; Anine Bing.

Photo Courtesy of Nialaya Jewelry
Why did you move from Copenhagen to L.A.?
“I owned a few fashion stores in Denmark, and then one day I went on a vacation to Los Angeles for 10 days and I fell in love with the city. The weather was amazing and I really liked the lifestyle. I went back to Denmark and sold all my businesses and one year later I moved to LA with my bulldog and my suitcase.
I love Copenhagen, but I needed a change and I thought the city was kind of small. I didn’t feel that inspired anymore and I wanted to test myself and see if I could make it as an entrepreneur in LA. I had my dreams and I just went for it.” 
How come you started making jewelries?
“I always follow my dreams, and I wanted to do something I love, otherwise you can’t be passionate about it. I met a Shaman in India who taught me about spiritual stones and what they mean and I was very taken by that. So when I got back to Los Angeles I was so inspired that I asked my friend who is a jewelry designer to teach me how to put beads on a string and the fundamentals of how to make bracelets. After that I went to Downtown LA to buy the materials and then I sat at home in my garage on an IKEA-table starting making jewelries. And that went pretty well.” 

Who is wearing Nialaya?
“What really made us known all over the World is that a lot of celebrities are wearing our jewelries. David Beckham, Madonna, P Diddy, Jay-Z, Kanye West, Justin Bieber and also a lot of Swedish celebrities like Avicii, Steve Angello and Alesso.”
Photo Courtesy of Nialaya Jewelry

Tell us about the Nialaya Thailand Charity?
“I did a charity for orphans that have HIV in a small village at the boarder of Laos in Thailand. I filled up a van with sporting goods from a big sporting store in Bangkok to give it to the kids and I also played soccer with them as much as I could during my visit. They don’t have that many adults around them, so they were in need of love and compassion and that was my goal to give them. We donated some money for them and then we also started a collection at Nialaya in which half of the money went to the orphans. It was a really touching trip for me and I’m still in contact with them. Doing this Charity was the one thing that made most impression on me in 2014.” 

Read more about Jannik and check out his trending jewelries at:

Photo Courtesy of Nialaya Jewelry

Are you a talented professional seeking career opportunities in the entertainment capital of the world?


Please visit SACC-LA’s exciting career site to find a job that suits you!

Are you a high-demanding company looking for new brilliant colleagues to your organization?

Please contact SACC-LA to put a work placement ad on our career site!

Amplifying the Beautiful Sounds of the Forrest

10 Innovations You Didn't Know Were Swedish

Photo Credit: Tõnu Tunnel
Photo Courtesy of myFC
"If you've ever enjoyed a walk in the woods, you've probably noticed the simultaneous peace and quiet and subtle busy-ness of Mother Nature. Students in Estonia certainly did - and for an extra dose of awesome, they decided to amplify these natural sounds with three huge wooden megaphones"
"From Anders Celsius’s thermometer in the 1700s to Skype in 2003, Sweden has long been a country that breeds innovation. Here are ten innovations that, in very different ways, have changed the world – and they’re all Swedish."

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- Matchmaking opportunities
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- Consulting service(s) and market research

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SACC-LA is a non-profit organization that enables innovative and creative exchange in order to create business opportunities and enhance trade between Swedish and American companies.  The Los Angeles chamber is one of 20 regional chambers in the United States and was established in 1988.  With 25 years of experience SACC-LA is skilled in navigating this hotbed for entertainment, creativity and innovation.
Copyright © 2015 The Swedish-American Chamber of Commerce of Los Angeles, All rights reserved.

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