A Word From the President

Gudrun Giddings

Hej Alla,

SACC-LA warmly welcomes you to our yearly Oscar celebration next Sunday. This year we decided, by popular demand, to enjoy ourselves on the actual day of the Academy Awards. We are honored to have H.E. the Ambassador of Sweden, Björn Lyrvall in attendance, as we’ll enjoy the Oscar show and cheer on the Swedish nominees Alicia Vikander, Eva von Bahr and Love Larson. There will be games and contests, including "Who can predict the Oscar winners of 2016" and â€œBest Dressed” on the red carpet, that is the best dressed at our party so make sure you have your most glamorous cocktail attire on when you arrive to the festivities Sunday February 28th. Please RSVP below as we have a limited amount of guests that we can accommodate. See you next Sunday !! 

There are lots of fun news and recaps in today’s newsletter, everything from the huge Swedish Grammy wins, New York Fashion week, Swedish Hockey and how to win a trip from SACC-LA member Scandinavian Airlines. 

We also welcome another impressive new SACC-LA member this week, AFEX. I can imagine there are lots of you who do business between Sweden and the U.S. and would like an efficient and personal way of making sure transactions and business are taken care of properly. Also, please note that if you are a SACC-LA member AFEX have a great offer for you! Read more about AFEX under Membership Spotlight.

“The two most important days in your life are the day you are born and the day you find out why.”  - Mark Twain 


          Happy Friday !!
          Gudrun Giddings
          President of SACC-LA


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The Official Swedish Oscars Party 2016

Exclusive Red-Carpet Event in the Presence of H.E. the Ambassador of Sweden, Björn Lyrvall
You are hereby invited to the Official Swedish Oscar Party 2016 hosted by SACC-LA and the Embassy of Sweden. This exclusive Oscar event will take place next Sunday February 28th, the day of the Academy Awards, and will be held at The District by Hannah An in Beverly Hills. 

We urge you to RSVP as soon as possible as we have a limited amount of availability. SACC-LA members will have priority to RSVP until this Sunday 12 noon (PST). 

For any further questions or to RSVP, email:

Swedes among Grammy Award Winners

Max Martin hugs Taylor Swift at the Grammy Awards.
Photo Credit: Matt Sayles/Invision/AP
Once again, Swedes brought home gramophone trophies from the annual Grammy Awards. The 58th cermony was hosted in Los Angeles at the Staples Center this past Monday February 15th. Taking into account that Sweden is the third largest pop-music exporter in the world, only falling short of the US and the UK, this isn’t all that surprising. However, it is certainly something that makes a Swede proud. Among the award winning Swedes is the hit producer Max Martin who won yet another Grammy at the ceremony. This time around he won "Album of the Year", one of the most prestigious Grammy’s, with the Taylor Swift album ”1989”. He received the award together with his co-producers Ali Payami, Johan Schuster, Mattias Larsson, Mattias Bylund and Robin Fredriksson. The Linköping-based band Ghost, whose members are only known under their aliases ”Papa Emeritus III and his Nameless Ghouls”, took home the prestigious award in the category "Best Metal Performance of the Year".

Read the full article from The Local about the Grammys here!
 You can also see the complete list of nominees and winners here.

How a Swedish Comedy Landed an Oscar Nomination

Photo Courtesy of Music Box Films
The award season continues and The Academy Awards is soon coming up. As mentioned before, we have several Swedish nominees at this year's Oscars. Alicia Vikander is nominated for best actress in a supporting role in "The Danish Girl", and Eva von Bahr and Love Larson for their work with "The 100-Year-Old Man Who Climbed Out the Window and Disappeared", which is nominated for best makeup and hairstyling alongside Mad Max: Fury Road and The Revenant.

The Swedish comedian Robert Gustavsson stars in the movie as centenarian Allan, who jumps out of a window of his nursing home into a series of adventures. Gustafsson was 47 when the film was shot, but the story calls for Allan to appear at nine different stages of life. Consequently, makeup artists Love Larson and Eva von Bahr, whose credits include David Fincher's "The Girl With the Dragon Tattoo", certainly had their work cut out for them. The most complex look, Allan's 100-year-old incarnation, was required for 35 shooting days, and each day involved four and a half hours of makeup and hair preparation. 

The makeup designers used tricks like having several different wigs for the younger versions of Allan, so they could give him less and less hair and more pronounced makeup effects as he aged. For the actors playing historical figures, from Joseph Stalin to Harry S. Truman, the makeup was designed, says Larson, to be "as accurate as possible". He continues with saying that: "We didn't want the makeup to speak for the comedy. We wanted the script to do that."

Read the full article in The Hollywood Reporter

Win a Trip to Los Angeles!

Image Courtesy of SAS
SACC-LA's member SAS is hosting an Instagram competition with the price being one of the world's most exciting road trips! All you have to do is to share your favorite travel memory on Instagram with a short caption, include the hashtag #sasgoesla and @flysas. The prize is a trip for two to Los Angeles, including a rental car from Avis for 7 days, giving you the chance to cruise the iconic Highway One between Los Angeles and San Francisco. Last day to enter the competition is February 22nd, so hurry up and get your Instagram on!

Read more about the competition here!

Fashion Fever in New York

Photo Courtesy of Pixelformula/Rex USA
New York Fashion Week just wrapped up after an intense couple of days with numerous runway shows, events and fashion happenings. Renowned brands like Marc Jacobs, Michael Kors and Vera Wang took the runway this week together with newcomers like Tessa Matthias. New for this year was that several designers, among them Burberry and Tom Ford, showed in-season collections, which means that the clothes shown on the runway actually are available right now. The best runway shows were also live-streamed this year for you to enjoy from the comfort of your own home. The huge event also featured music performances by Kanye West and Icona Pop, the Swedish duo signed by SACC-LA sponsor and collaborator TEN Music Group.

Was it too much of a hassle for you to head over to the east coast to see some great fashion? LA Fashion Week is only weeks away so stay tuned for exciting news regarding the exclusive SACC-LA fashion event taking place during LA Fashion Week March 16 – 19 right here in Los Angeles.
Click here to read more about New York Fashion Week
here to learn more about LA Fashion Week!

LACMA Local - Art Lover Meet-Ups

Photo Credit: Caroline Gustavsson Adlercreutz
LACMA (Los Angeles County Museum of Art) is launching a new program that allows its members to come to fun bi-weekly events to make new friends and at the same time enjoy art. The program is called LACMA Local and is designed to encourage art lovers to meet up, hang out and do fun stuff together, almost like an extracurricular art club but for adults! These meet-ups will take place every other Saturday, starting tomorrow February 20th. Events will be different every time. Locals will visit an exhibition together one week, create artwork in smaller groups or sit in silence together at Levitated Mass watching the sunrise another week.
For more information and how to join LACMA Local, click here.
Read the full article about the initiative on LAist here.

Do You Love to Learn, but Hate to Study? 

Click on the image to watch the video.
Video Courtesy of TEDx Talks
Do you love to learn but hate to study? What if we told you the secret of how to learn without having to drive yourself crazy about why the information doesn’t sink in? In this inspiring and knowledge enriching TED Talk, Barbara Oakley explains how it is possible to shape your ways of thinking to learn more effectively. 
For more information about Barbara Oakley, click here

SACC-LA meets SACC-West Sweden

Malin Berg from SACC-West Sweden and Caroline Gustavsson Adlercreutz from SACC-LA outside The Fat Dog West Hollywood
Last week, SACC-LA's Marketing Manager Caroline met up with Malin Berg from SACC-West Sweden. The meeting took place at SACC-LA's member The Fat Dog located in West Hollywood. While enjoying a great lunch, Malin and Caroline discussed the possibilities of initiating a future collaboration between the two Chambers. SACC-West Sweden was founded three years ago, primarly because of an increasing demand of a first contact for Swedish companies wanting to expand across the Atlantic.
For more information on SACC-West Sweden, visit their website

20 Fun Happenings in Los Angeles in February 

A 7.5k sq ft cake maze installation is at Think Tank Gallery later this month (Vault by artist Scott Hove).
Photo Courtesy of Break Bread LA 
There is always something happening in LA indeed! February is packed with cool happenings that might have gone under the radar for most people. LAist has found a number of notable events happening in February that you definitely should check out. For example, Think Tank Gallery and Cirque du Soleil are hosting "Break Bread", an exhibition/festival that features new work by Dismaland artist Scott Hove and painter Baker's Son, and a 7500 sq. ft. cake maze installation that ends in a lounge for performances and supper clubs. The exhibition will be open until March 14th, with a public reception from 8 p.m. to 1 a.m. at Think Tank.
Check out the event calendar on LAist here. For more information about Break Bread, click here

How Swedes Play Hockey

Photo Credit: Christophe Ena/AP Images
Sweden is notorious for its great hockey players, but it isn’t only because of the perfect hockey climate that Sweden is the top hockey nation in the world. Victor Hedman, who plays for the Tampa Bay Lightning, describes how Örnsköldsvik, a Swedish town with only 30 000 inhabitants is able to produce ice hockey superstars such as Forsbergs and the Sedins. Hedman is attributing the success, in part, to the sense of community in the town.

Read the full article here
The Swedish-American Chamber of Commerce in Los Angeles (SACC-LA) proudly presents our newest member AFEX! AFEX joins SACC-LA to offer members a comprehensive range of global payment solutions that enhance business opportunities between Swedish and American companies in LA. Their tailored international payment services for the film and entertainment industry help companies stretch their budgets further by reducing costs and minimizing currency risk. Therefore, SACC-LA members receive $0 wire transfer fees on foreign-currency transactions.

Managing currency exposure takes expertise, and the AFEX team is the most trusted in the business. AFEX understands the challenges clients face when sending and receiving international payments. They recognize the distinct requirements of companies and individuals engaged in business between Europe, North America, and around the world, and their experts will provide you with tools customized to your unique situation and objectives. Their solutions can help you save time, minimize risk and reduce costs. Key benefits include:
  • Open a complimentary Account with no obligation to use their services
  • Stay ahead of changing market conditions with expert guidance and tools
  • Send funds quickly and securely with AFEX’s award-winning payment processing
  • Minimize currency risk with Rate Orders and Forward Contracts
  • Save money with AFEX’s competitive exchange rates and fees
  • Send and receive payments online 24/7 with AFEXDirect 
Click on the image to watch the video. 
In this short video, you can see how AFEX works for private individuals. 
To learn more, please contact SACC-LA’s dedicated point of contact at AFEX, Nahal Safarzadeh. Previously the Scandinavian Sales Director at AFEX, Nahal’s new role in LA focuses on building relationships in the entertainment and film industry. You can reach Nahal on: +1 818 728 3864 or
SACC-LA would like to give our warmest welcome to AFEX!
For more information about AFEX, check out their website

Are you a talented professional seeking career opportunities in the entertainment capital of the world?


Please visit SACC-LA’s exciting career site to find a job that suits you!

Are you a high-demanding company looking for new brilliant colleagues to your organization?

Please contact SACC-LA to put a work placement ad on our career site!

10 Places to Visit in the U.S. 

Five Reasons why Malmö is Sweden's Happiest City

Image courtesy of Arkansas Department of Parks and Tourism
Photo Credit: Justin Brown/
Planning a trip within the U.S. this year? Then there are some destinations you really shouldn't miss! Business Insider has looked at Lonely Planets "Best in the US list" for 2016 and listed ten places that are a must see! 
According to a recent survey, Malmö was named Europe's seventh happiest city! The Local took a closer look and listed five possible reasons why.

Not a member yet?
SACC-LA offers:

- Visibility through different marketing efforts
- Matchmaking opportunities
- Discounted deals for members
- Consulting service(s) and market research

Read more 

Looking for talented Swedish trainees to join your company?

As a Member of SACC-LA your company has access to students and recent graduates of Sweden's top Universities through our Trainee Program.

Read more 



SACC-LA is a non-profit organization that enables innovative and creative exchange in order to create business opportunities and enhance trade between Swedish and American companies.  The Los Angeles chamber is one of 20 regional chambers in the United States and was established in 1988.  With 25 years of experience SACC-LA is skilled in navigating this hotbed for entertainment, creativity and innovation.
Copyright © 2016 The Swedish-American Chamber of Commerce of Los Angeles, All rights reserved.

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