A Word From the President

Gudrun Giddings

Hej Alla,

SACC-LA is happy to announce that we are in collaboration with the Embassy of Sweden, hosting the Swedish Academy Award Party 2016 in Los Angeles. We are honored that the Swedish Ambassador in the U.S., Mr. Björn Lyrvall will attend the festivities as we also hope to see some of our Swedish nominees win an Oscar during this glamorous evening. We are fortunate to include some very special sponsors and collaborators, we will tell you more about them in the weeks to come. The invites will be sent out next week so make sure to RSVP and come and join us on the red carpet Sunday February 28th in Beverly Hills.

As you can view below, there are lots of entertainment news, once again proving that Sweden keeps trending as a leading country within the creative industries. Max Martin won the coveted Polar Music Prize 2016 and is also Grammy nominated this Monday February 15th. SACC-LA was lucky to get a personal interview with the Swedish duo behind two Grammy nominations, Julia Karlsson and Anton Rundberg. Please read more about them just below.  Sweden also has a huge presence at the Berlinale and European Film Market that just started in Germany. We’ll include more Swedish and Scandinavian news from Berlinale in next week’s "Finally Friday". 

As most of you know, SAS is starting their non-stop service between Los Angeles and Stockholm, Sweden on March 14th. SACC-LA met sales manager Joy Skaardal for a few questions and answers of what this non-stop route means for everyone traveling between the two countries and also got some tips on great places to visit in Sweden. We at SACC-LA are very much looking forward to be able to fly directly to Sweden and for our families, friends and colleagues to visit us in Southern California and LA. 

Last but not least, I wish you love, not only on this Valentine’s Day but every day!  

“Imagine all the people living life in peace. You may say I'm a dreamer, but I'm not the only one. I hope someday you'll join us, and the world will be as one.” – John Lennon 


          Happy Friday !!
          Gudrun Giddings
          President of SACC-LA


If you are reading this on a smartphone, tilt the screen for a better reading experience.

Swedish duo behind two time Grammy nominated song Runaway (U&I)

Anton Rundberg and Julia Karlsson at the Denniz Pop Awards 2015, which they won for best songwriter/producer.
Photo Courtesy of TT/Vivstilo AB
The world’s perhaps most prestigious music award, the Grammys, is coming up this Monday February 15th. We are proud to say that several Swedish musicians and producers are nominated for the awards and in a number of different categories. To name a few, Max Martin, Ilya Salmanzadeh and SACC-LA member and Eliason Merit Award winner 2015, Tove Lo. All mentioned are the Swedish names behind the hit song “Love Me Like You Do”, which is nominated for Best Song Written for Visual Media.

In the categories Best Dance Recording and Best Remixed Recording, there is another song with Swedish origin. Galantis is the Swedish electronic music duo made up of Christian Karlsson and Linus Eklöw, who have taken the world by storm with their hit song “Runaway (U & I)”. The song has been streamed almost 200 million times on Spotify and has been certified gold and platinum all over the world. Behind the now two times Grammy nominated song is the writing and production duo Julia Karlsson and Anton Rundberg. The song also features vocals from Julia and is one of the most played hits on the radio in 2014/2015. SACC-LA got the opportunity to ask this talented duo a few questions about their incredibly successful tune.

Congratulations on the two nominations! How does it feel to be behind a two time Grammy nominated song?
It feels surreal! It’s something you think might happen after 20 years in the business but this was our very first major release.

What has the great success for Runaway (U & I) meant for you as songwriters and producers?
It has meant a lot to us, opened doors that only a big hit like that could open. The song has given us recognition in the music industry and has taken us to where we are today. We’re just about to sign a major publishing deal here in USA and we feel very blessed to be able to write and produce music full time.

Do you have any expectations for the Award Show on Monday? What would it mean to you to win a Grammy?
We’re so happy that the song is even nominated but of course it would mean a lot if it went all the way. The song just keeps surprising us really. It never seems to stop growing. We knew from the day we wrote it that it had something really special but we could never have dreamt of two Grammy nominations! So, we wouldn’t be surprised if it won on Monday! That would be incredible.

SACC-LA would like to thank Julia and Anton for their time and we'll definitely make sure to cross our fingers for a win on Monday!
You can read more about Julia and Anton here.
Here, you'll find the entire list of all Grammy nominees.

Max Martin Receives the Polar Music Prize 2016

Click on the image to watch the clip.
Video Courtesy of Polar Music Prize
While on the subject of Swedish successful musicians, it was announced on Wednesday the 10th that Max Martin, who’s up for several Grammy’s as mentioned above, also is one of the two winners of the Polar Music Prize 2016! The prize has been handed out since 1992 and is an international prize annually given to one contemporary musician and one classical musician. It was founded by Stig Andersson, who is first and foremost famous for being the manager of ABBA, and the prize has been called “the Nobel Prize of Music” in Sweden.

Max Martin is awarded the Polar Music Prize for his work as a songwriter and producer over the last 20 years. It is written in the citation that “[...] at this very moment, someone, somewhere in the world will be singing a hit song written and produced by Max Martin. With his ear for song melodies, his musical precision and craftsmanship, he has refined and developed the world's popular music." The ceremony will be held June 16th at the Stockholm Concert Hall in Stockholm, Sweden. 

Watch the video above to see Max Martin's own official announcement of the win or click here to read Max's citation in full and to find out more about the Polar Music Prize!

Q&A with Alicia Vikander

Alicia Vikander during the Q&A at the Pacific Design Center last Sunday.
Photo Credit: Vendela Samuelsson
Last Sunday the 7th of February, SACC-LA went to the Pacific Design Center in West Hollywood to watch the screening of the acclaimed film “The Danish Girl”, hosted by Focus Features and The Actors Fund. As mentioned in last week's Finally Friday, Sweden’s hottest actress in Hollywood right now and Academy Award nominee Alicia Vikander was attending. The screening was followed by a Q&A with Ms. Vikander, where she answered questions about her recent success, her inspirations in life and how she found the strength to take on the intense and emotional role of Gerda Wegener in the movie. Alicia Vikander also recently received a SAG Award for her work as the best supporting female actress in the movie. 
Click here to find out more and to watch the official trailer of "The Danish Girl"!


On Feb 28th, SACC-LA and the Embassy of Sweden are hosting an exclusive Academy Award party at The District by Hannah An in Beverly Hills. The guest list includes the Swedish Ambassador in the U.S., Mr. Björn Lyrvall and the Swedish Oscar nominees. SACC-LA members will have priority to RSVP to the event for a limited time before the tickets become available to the public. Invitations will be sent out next week. 

Interview with SAS's Joy Skaardal

During a recent event with SAS (Scandinavian Airlines) and Visit Sweden, SACC-LA got the opportunity to get an interview with SAS’ Sales Manager Joy Skaardal to talk about the new non-stop route between Stockholm and Los Angeles.

Joy Skaardal first started working at SAS in 1984 as a part-time Passenger Service Agent, then she moved on to Ticket Office Supervisor and quickly worked her way up to Sales Manager. Joy has experience on both the corporate and leisure side of travel. Aa a Sales Manager, she oversees all leisure channels in North America, including pricing, contract negotiation, program implementation and follow-up analysis. She keeps her fingers in the corporate side of business as well, this through her management of several global corporate contracts but finds leisure travel the most exciting and compelling part of her portfolio. “Travel changes people's lives. Even your world at home is forever changed when you leave that behind to experience another culture. Knowing this is what keeps my work exciting and fulfilling even after 30 years.”
How do you feel about the relaunch of the non-stop route Stockholm – Los Angeles?
It feels great to be back after such a long time! After years of working on improving the planes, SAS will have a completely new furnished long haul fleet by June 2016! So I feel like now is the perfect time for a comeback!
What effect do you think SAS' new non-stop route between LA and Stockholm will have on SAS?
I think that this new route will generate new business on both sides of the Atlantic. There will be a greater balance between our Scandinavian market and our American market.
You’ve worked at SAS for a very long time. What’s the best thing about SAS?
I love that it is a big company and you get to know a lot of people from all over the world. You also get great access to leadership roles and can advance easily within the company.
What places would you recommend first time visitors to Sweden to visit and why?
I would say the Vasa Museum, Cityhall and Skansen. Skansen is magnificent in that way that it’s not too touristy, it is made for the people of Stockholm as well as for visitors. Everyone can enjoy it! And of course the Old Town in Stockholm is also worth paying a visit to.
Is there any place in the world you’d really like to visit and why?
On my bucket list I have the Ice Hotel in Sweden! I haven’t been to the northern parts of Scandinavia yet so I really want to go there!
SACC-LA thanks Joy for taking her time to do the interview and is looking forward to the launch of the new route in March!
Joy Skaardal and SACC-LA's Caroline Gustavsson Adlercreutz
Photo Credit: Julia Alm

SAS - "I Miss You"

Click on the image to watch the SAS commercial. 
Starting March 14th, 2016, SAS will start flying non-stop between Stockholm and Los Angeles. Watch this amazing video commercial by SAS, get inspired and make your California dream come true! 

Swedish Talents in Berlin 

Photo Courtesy of 
The Berlin International Film Festival, the Berlinale, is taking place the 11th-21st of February in Berlin. The Berlinale is a great cultural event and it is one of the most important happenings in the international film industry with more than 330 000 tickets sold, over 20 000 professional visitors from 128 countries and including more than 3 700 journalists. Art, glamour, parties and business are all inseparably linked at the Berlinale. The public program of Berlinale shows about 400 films per year, mostly international and European premieres.
A recent press release by the Swedish Film Institute stated that this year has an uncommonly high number of Swedish films at the Berlin International Film Festival. There are no less than nine Swedish film productions, both short and feature-length, competing in various festival categories. Several Swedish actors, including Michael Nyqvist, Karin Franz Körlof, Malin Levanon and Mikael Persbrandt, will also attend the festival in Berlin.
Read more about Berlinale here.
here to view the the press release with the full list of Swedish Productions at the Berlinale.

Valentine's Day in Los Angeles 

Photo Courtesy of Hotel Casa Del Mar 
Valentine’s Days is coming up this Sunday! It's the day dedicated to love, romance and devotion, where we are reminded to give our loved ones some extra attention. But have you ever come to wonder why we are celebrating this day on the 14th of February every year?
The story behind Valentine’s day goes all the way back to the fifth century, when an emperor named Claudius banned marriage and ordered men to leave their families in order to stop love from disturbing the armies. But a priest called Valentine defied the emperor and continued to marry couples in secret. Valentine was arrested and sentenced to death. It was said that couples that Valentine had wed visited his cell, brought him flowers and notes as symbols of their gratitude. Valentine also fell in love with the jailer's daughter and the day he was facing his execution, he wrote a letter to his loved one and signed it “from your Valentine”. And so, a tradition was born! 
Today, Valetine's Day is one of the most celebrated holidays all over the world. But if you're celebrating the day of love in the city that has it all, it can be difficult to navigate through everything there is to do. Time Out has made a survival guide to Valentine's Day, listing tips of date ideas, places for romantic dinners and loving gifts.

Check out the guide here
And remember, in the end of the day, love is all you need!

Air + Style Festival

Photo Courtesy of Air + Style
On February 20th - 21st, Shaun White's Air + Style festival takes place at the EXPO Park at LA Coliseum! Not only will the festival feature music on two stages, art, fashion and technology exhibits, it will also feature the world’s best snowboarders going head to head on Air + Style’s signature 16 story high snowboard jump!
For more information about the festival and how to buy tickets, visit their website

The 10 Best Super Bowl Commercials

Kevin Hart plays an over-protective father in Hyundai's Super Bowl commercial "First Date"
Image courtesy of Hypebeast
Hardly anyone could miss the fact that it was Super Bowl last Sunday, whether you watched it for the actual football, for for the halftime show or maybe for the commercials.
The Washington Post has listed the 10 most memorable commercials that were featured during the Super Bowl here

13 Foods Scandinavians Do Best

Photo Credit: Jakob Fridholm/
Photo Credit: Tina Stafrén/
There are a few times when the U.S. can't quite measure up to Scandinavian foods. When it comes to Princess cake, glogg or thin, crispy waffles, there is no better place to have it than in the Nordic countries. The Huffington Post has listed 13 foods that Scandinavians do best.
Check out the complete list here.


Photo Courtesy of USA2Sweden
USA2Sweden offers a service that allows everyone back in Sweden to safely buy goods from all stores and internet sites in the U.S., have it shipped right to their doorstep and still save considerably compared to prices at home. They also provide shopping advice, free storage for purchases, packing consolidation, competitive shipping prices and a simple customs clearance processes for Nordic shoppers wanting access to the U.S. market. 
For more information visit their website
Pole Position Productions is a Stockholm based sound effects and sound editing company which has made recordings from classic cars and airplanes to tanks and everything in between. The various sounds have been captured all around the world. The company has an extensive premium sound effects library, but can be hired to make more exclusive products. Pole’s track record is outstanding and their work already features in games such as the Mad Max game but also in their work together with massive game developers such as Electronic Arts, Ubisoft, Avalanche Studios, among others. Representatives from the company are registered members of the honorary society Motion Picture Sound Editors which is yet another quality assurance reaffirming the company’s ability to produce quality sounds. In fact Bernard, the CEO and Sound Technician at the company, has collaborated with an astounding number of hit singers such as Celine Dion, Westlife, and the Backstreet Boys. Bernard has also mixed 4 songs that have topped the UK charts. Following their great success in delivering products for game productions the company is seeking to increasingly take on work in Hollywood.
Here's how it can look like when recording different sounds on location!
Photo Courtesy of Pole Position Production
The company recently expanded its portfolio with the inclusion of visual effects, film recording, 3D effects, movie editing, and more. This allows Pole to make their service, which is of course already broad, even broader. We are all certainly excited to see the company’s recent addition of visual productions feature in games and movies alike.
The company will be represented at the Game Developers Conference in San Francisco in March and has in recent years noted a significant interest for its services in the Los Angeles area. Their attendance at the Game Developers Conference certainly strengthens their position as an international all-round sound producer. At SACC-LA, we can't wait to hear the great sound tracks produced by Pole feature in their upcoming market—Hollywood blockbusters.
For more information about Pole Position Production, visit their website

Are you a talented professional seeking career opportunities in the entertainment capital of the world?


Please visit SACC-LA’s exciting career site to find a job that suits you!

Are you a high-demanding company looking for new brilliant colleagues to your organization?

Please contact SACC-LA to put a work placement ad on our career site!

10 Free Apps You Need When in Stockholm

What the Biggest Companies Make in 10 Seconds

Photo Credit: Ola Ericson/
Photo Credit: Aline Lessner/
"From transport to food to events, The Local has picked out the smartphone apps you need to get the most out of Stockholm. And did we mention they're all free?"
Read the full list here
Ever wondered what all those Google-searches generates into? In this article by the Business Insider you can see how much data these tech companies process and how much they make every ten seconds.  

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- Visibility through different marketing efforts
- Matchmaking opportunities
- Discounted deals for members
- Consulting service(s) and market research

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As a Member of SACC-LA your company has access to students and recent graduates of Sweden's top Universities through our Trainee Program.

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SACC-LA is a non-profit organization that enables innovative and creative exchange in order to create business opportunities and enhance trade between Swedish and American companies.  The Los Angeles chamber is one of 20 regional chambers in the United States and was established in 1988.  With 25 years of experience SACC-LA is skilled in navigating this hotbed for entertainment, creativity and innovation.
Copyright © 2016 The Swedish-American Chamber of Commerce of Los Angeles, All rights reserved.

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