A Word From the President

Gudrun Giddings

Hej Alla,

Happy Walpurgis, especially to everyone back in Sweden, where this evening is tradition and lots of people of all ages attend bonfires big and small and sing “out the winter” through the night.  

In LA we had the pleasure to meet the CEO of the Swedish Film Institute Anna Serner, this past week. Sweden is the first country in the world that has implemented a rule of gender equality in the Film and TV industry. It was certainly interesting and inspiring to hear Anna speak on the topic of equality and women’s rights not only within entertainment but also in all areas of life and business. As per many requests from Hollywood and the film industry in LA, we are coordinating a summit in LA around these issues later this fall and will keep you informed of our plans. 

H.M. Queen Silvia of Sweden did not only have a grandson last Tuesday the 19th of April as we reported in last week’s newsletter, she was also on this very day holding the opening remarks at U.N.’s Headquarter in New York for the special conference UNGASS, on drug prevention specifically aimed towards young people. H.M. Queen Silvia of Sweden did also attend an event organized by Mentor Foundation USA at a high school in downtown New York, and I am not only moved by H.M. Queen Silvia of Sweden’s dedication on these important issues, but also impressed by her personal inclination to inspire with such grace and passion.   

“Be the change that you wish to see in the world.” - Mahatma Gandhi


          Happy Friday !!
          Gudrun Giddings
          President of SACC-LA


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An Evening with Swedish Film Institute CEO Anna Serner

Gudrun Giddings, President/Chair SACC-LA, Screen Daily US's editor Jeremy Kay and Anna Serner, CEO of the Swedish Film Institute.
Anna Serner finishing her speech with a toast
Joni Sighvatsson (Owner of Scanbox), Richard Ulfvengren (Producer at Traktor) and Anna Serner (CEO of the Swedish Film Institute)
Swedish Actress Cecilia Forss
Ivanna Massetti Founder Women Occupy Hollywood and Rachel Feldman (Director/Writer) 
Nick Marler, Business Development Manager Rekorderlig USA, and Juha P. Markkanen Consul General of Finland
Team SACC-LA and Anna Serner 
Photo Credit: SACC-LA
SACC-LA's President/Chair Gudrun Giddings and Board Member Sara Ekman hosted a small networking evening with Anna Serner, CEO of the Swedish Film Institute and a front figure for gender equality, at Skybar Mondrian on this past week. The event was attended by a few exclusively invited executives within the film and entertainment industry, who came to meet Anna Serner, mingle and enjoy a refreshing cider from Swedish Rekorderlig. The event was a teaser for a larger summit coming up this fall, with focus on highlighting women in film.

Since Anna took up her current position as CEO of the Swedish Film Institute in October 2011, she has reached her stated intent of distributing state funds equally between male and female filmmakers. As with many gender-related issues, Sweden is the first country to reach this benchmark. SFI recently also launched the new website, with the ambition to write about the history of film from a feminist perspective. The purpose of the site is to convey large pieces of unknown history, and the importance of women in filmmaking. 
Read more about SFI and gender equality here

Walpurgis Night on April 30th!

Photo Credit: Ola Ericson/
The long Swedish winter is over and summer is just around the corner. Swedes celebrate this with a large bonfire on April 30th, the day known as Valborgsmässoafton (or Walpurgis Night in English). The original pagan festival heralded the onset of the growth season. It attempted to ward off evil, ensure fertility and cleanse the land of the dried and dead of winter. Today, it is still the accepted gateway to long and warmer days. Few modern Swedes know, much about the origins of the festival. Nevertheless, they cherish it. Valborg, as it is fondly, and more conveniently known, calls for a mountainous bonfire and a crowd. These enormous blazes are either organized by the local municipality or neighborhood. The larger, municipality-sponsored bonfires have a carnival-like atmosphere. The less flammable neighborhood fires have a block-party enthusiasm.
Read more about Walpurgis Night in The Local

"Shattering the Myths" About Drug Abuse

Gudrun Giddings, SACC-LA President/Chair, Mentor Foundation
USA Board Member and H.M. Queen Silvia of Sweden.

Photo Credit: SACC-LA
180 high school students from the High School of Economics & Finance were invited to an event in New York City last week and got the chance to interact with top U.S. scientific experts and inspiring guest speakers to help “shatter the myths” about alcohol and substance abuse, as well as pledge to stay drug-free. The event took place at the High School of Economics & Finance, 100 Trinity Place in New York on April 20th. The “Shattering the Myths” event was hosted by the Mentor Foundation USA, in partnership with the National Institute on Drug Abuse (NIDA). In attendance was special guest H.M. Queen Silvia of Sweden, founder of Mentor Foundation International. She emphasized the need for innovative and evidence based prevention programs that encourage peer-to-peer driven communication and dialogue between adults and youth, which is one of the cornerstones of the "Shattering the Myths" program. Other special guest speakers included Dr. Nora Volkow, Director of the National Institute on Drug Abuse (NIDA) and Dr. Lonise Bias, parent testimonial and motivational speaker.
Photo Credit: SACC-LA
In conjunction with the "Shattering the Myths" youth rally, H.M. Queen Silvia of Sweden provided the opening remarks at the UNGASS (UN General Assembly Special Session), organized by UNODC (United Nations Office on Drugs and Crime) on April 19th on the topic of drug prevention among young people via an international campaign in conjunction with the World Health Organization (WHO). Another speaker at the UNGASS was H.E. Gabriel Wikström, Sweden's Minister for Public Health, Healthcare and Sports.
H.E. Gabriel Wikström, Sweden's Minister for Public Health, Healthcare and Sports speaking at the United Nations Special Assembly on Drugs, April 19 2016, and at SACC-LA Special Olympics 2015.
Photo Credit: SACC-LA (left), Maria Tornberg (right)
For more information about the "Shattering the Myths" event, click here

When the Night is Filled with Light - Midnight Sun

Photo Credit: Tomas Utsi/
The Midnight Sun is an unbroken 24-hour period of sunlight that only occurs in Europe in the Arctic Circle in summertime when the conditions are right, that is when it’s not cloudy or raining and the sky is clear. Darkness is banished by the almost constant daylight as night and daytime blur and the unique wilderness landscapes here take on a dream-like quality.
More about the midnight sun and where to find it, on Visit Sweden's website

Frida Bargo - Producer on the Move at Cannes Film Festival

Photo Credit: B-reel Films
For the 17th consecutive year EFP, European Film Promotion is running the Producers on the Move project, where 20 of Europe’s most interesting and talked-about producers are invited to participate in a range of workshops and seminars in Cannes, during the Cannes Film Festival May 11th through 22nd, to network and exchange ideas. This year, SACC-LA sponsor the Swedish Film Institute and EFP have chosen Frida Bargo to represent Sweden in Producers on the Move. Frida, who has been involved with B-reel Films since 2011, has extensive experience in the business, with productions including one of the most highly acclaimed films of 2015, the multi Guldbagge-awarded Drifters (Tjuvheder) by Peter Grönlund. 

“I am delighted to be appointed Sweden’s Producer on the Move in Cannes. It’s a great opportunity to broaden my network and forge all kinds of exciting new contacts with people who are also passionate about film. I also look forward to some interesting discussions about film, and updates on the conditions for filmmakers in all the various countries,” says Frida Bargo.
Read more about Frida Bargo in this press release by the Swedish Film Institute. 

SAS is Youth!

Photo Courtesy of SAS
Are you under 26 and want to visit Scandinavia? Lucky you! SAS just launched their youth tickets, offering cheap youth tickets to travelers under 26.
To read more and to book your tickets, click here

Sign up to Receive a Free Children's Bible

Photo Credit: Swedish Church
SACC-LA member the Swedish Church in Los Angeles will be handing out free bibles for children, ages 3-12, during their celebration of Sweden's National Day on June 5th. With vivid texts and beautiful illustrations the Children's Bible tells the stories of all the people in the bible and their lives. Sign up before May 10 to receive your copy of the Children's Bible on June 5th. You sign up by sending an email with your child's name and age to Swedish Church in Los Angeles. 
Click here for more information and to sign up! (Information in Swedish). 

Zlatan and The Crystal Eye in Volvo XC90

Zlatan Ibrahimovic is ready to take a ride in the Volvo XC90 with Orrefors Crystal Eye.
Photo Credit: Orrefors/Instagram
The collaboration between SACC-LA sponsors Volvo Car Corporation and Orrefors was initiated when Volvo developed its concept car S60 and Orrefors was given the prestigious mission to design a center console out of crystal. The Swedish crystal was an appreciated interior detail and when Volvo exhibited their concept car “Concept Estate” at the Geneva Motor Show in 2014 Swedish crystal was once again part of the interior. This time in the shape of a crystal gearshift from Orrefors. The stylish gearshift is now a reality as an optional feature in the new Volvo XC90 as well as in many future models.
Photo Credit: Orrefors
For more information about the Crystal Eye and Volvo, click here.

SWEA-LA is Inviting You to a Lecture by Mia Lundin

Photo Credit: Mia Lundin
SWEA-LA is inviting you to a lecture in Women's Health by Mia Lundin on May 6th. During the lecture, Mia will give answers to why you feel as you feel and how you naturally find balance, well-being and harmony. Mia looks at the symptoms as signs of hormonal changes and works to restore the hormonal balance through a combination of bioidentical hormones and supplements. In 2010 she wrote the book "Female Brain Gone Insane", awarded by the National Health Information Awards as "the nation's best health information to the public" (the lecture will be held in English).
To sign up for the lecture, click here

Nordic Viking Ship Ready for Atlantic Voyage

The dragon ship Harald HÃ¥rfagre.
Photo Credit: Peder Jacobsson
History is brought to life as the viking ship "Harald HÃ¥rfagre" set sails, ready to cross the Atlantic! The ship is named after the king who unified Norway in the 10th century. The ship's Swedish captain Björn Ahlander was originally supposed to have ordered the great dragon vessel to weigh anchor from Avaldsnes in Norway's Haugesund on Sunday, April 24th, but the departure was delayed due to bad weather.

Time is of the essence. Following in the historical tailwind of Leif Eriksson, the Viking thought to have discovered America centuries before Christopher Columbus, the ship has a long journey ahead. The route passes Iceland, Greenland and Newfoundland before it finally drops anchor in the United States in July.

Read full story in The Local

Top 10 Foreign Films

Top 10 Successful Foreign Films
Click on the image to watch the clip. 
Video Credit:
A good film is a good film in any language. Watch Mojo has in this video picked the 10 most successful, non animated movies made outside the United States that were released after 1980. The ranking is based on awards and international reputation. 

Get a taste of some of the worlds movie masterpieces in the video above. Enjoy!
A-Stream Productions is a music production company located on the Westside of Los Angeles. The company focuses on music for film and TV and offers professional voice and music recording, mixing, mastering and music production.
How can A-Stream Productions help you? If you are a filmmaker, A-Stream Productions has the skills and experience to create the music that fits your project and can assist you with everything from custom composed film scores to radio-friendly songs. And if you are a recording artist, A-Stream Productions can help you with the arrangement of your music and to choose the right sounds and musicians. The company can also assist you with coaching during recording sessions as well as to develop your sound and musical identity. You have the opportunity to be involved every step of the way.
Henrik Åström
Photo Credit: A-Stream Productions
A-Stream Productions is managed by Swedish film composer and music producer Henrik Ã…ström, who is an experienced piano player, guitarist and songwriter from musical constellations in the US, Europe and South Africa. He started the company in Stockholm in 2002 and it became a popular music studio with clients such as Swedish Grammy winners Miss Li and Titiyo, the rock band Zooparty (with Glen Matlock from Sex Pistols) and Swedish Idol Winner Erik Grönwall.
In 2011, the company relocated to Los Angeles and has since produced the music for feature films such as the Lifetime Movie Network drama "Child of Grace" and the PBS TV show "Make Your Mark".
For more information about A-Stream Productions, visit their website

Are you a talented professional seeking career opportunities in the entertainment capital of the world?


Please visit SACC-LA’s exciting career site to find a job that suits you!

Are you a high-demanding company looking for new brilliant colleagues to your organization?

Please contact SACC-LA to put a work placement ad on our career site!

10 Hidden Messages in Disney Movies

12 Things You Didn't Know About Your Passport

Photo Credit: ScreenRant/ YouTube
Photo Credit: Irina Eugene Moskalev
Have you ever noticed the Beast from "Beauty and the Beast" in the movie "Aladdin", the connection between "Robin Hood" and "Cinderella", or have you seen the poster of "Mulan" in "Lilo and Stitch"? In this video from Screen Rant on Youtube, they are revealing secret messages that has been hidden right in front of our eyes.
Will paper passport's time soon be over as we move towards a more and more digital future? Perhaps, as some counties such, as the U.K., is working on developing a digital passport. Here are 12 facts about passports that you probably didn't know. (Article in Swedish). 


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- Consulting service(s) and market research

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SACC-LA is a non-profit organization that enables innovative and creative exchange in order to create business opportunities and enhance trade between Swedish and American companies.  The Los Angeles chamber is one of 20 regional chambers in the United States and was established in 1988.  With 25 years of experience SACC-LA is skilled in navigating this hotbed for entertainment, creativity and innovation.
Copyright © 2016 The Swedish-American Chamber of Commerce of Los Angeles, All rights reserved.

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