EASA Newsletter June 2021
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     NEWSLETTER

     June 2021

 
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     EASA Autumn Biannual Meetings
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     AMI RS (Russia)
     ARPP (France)
     ASA (the UK)
     ASAI (Ireland)
     AUTOCONTROL (Spain)

     Clearcast (the UK)
     IAP (Italy)
     JEP (Belgium)
     ÖRT (Hungary)
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     WFA
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     ICAS

     

EASA NEWS

EASA Autumn Biannual Meetings - Save the Date!


EASA is happy to announce that the Autumn Biannual Meetings will take place in London from 13 to 15 October 2021, hosted by the Advertising Standards Authority (ASA). 
 
We hope that the health safety and travel situation will allow us to meet all of you face-to-face in London for the Biannual Meetings.

Registration link and additional information will be shared in July and August.

Date: 13 - 15 October 2021
Location: London, the U.K.

 
EASA Webinar Series

EASA is continuing its webinar series programme in place of the Spring Biannual Meetings. In June, we organised a webinar with Taboola and a joint informal EASA - ICAS members' catch-up call.
  • 10 June - 11th informal EASA & ICAS Call (with ICAS)
  • 21 June - Taboola - Introduction to the Open Web platform and approach favouring responsible advertising
In this session, Taboola presented their growth story and their business approach on conducting publishers and advertisers to success. The guest speakers discussed the opportunities and challenges of advertising on the Open Web (as opposed to closed platforms and walled gardens). Taboola highlighted its approach to content quality through policy moderation and anti-fraud measures.
 

11th informal EASA & ICAS Call

Upcoming Webinars in July
  • 1 July: Life of an Ad Request at Google
EASA Info Requests 

EASA aims to facilitate the exchange of information throughout the network. Members can send us the question, some context as to the research conducted, and the deadline by which you want to have all the answers and we will take care to inform all members and gather their responses for you.

Recent info requests:
  • SRO communication policies with the media and complainants. More information here
  • Survey on SROs’ training programmes. More information here
 

 


 


AMI RS Goes West

A round table was held in Kaliningrad, the most western city of the Russian Federation, organised by the AMI RS and the North-West Representative Office of the Association of Communication Agencies, together with the new member of the SRO - the Russian Media Group "Western Press". Its theme was "Advertising between business, government and society. It is valuable to be together."

The participants agreed on the importance of advertising standards and the need for synchronised legal practices in different Russian regions, which is precisely one of the important areas in the activities of a self-regulatory organisation.

Read more here.

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New update of the ARPP's Code on Eating Behaviours

The ARPP Board of Directors has validated the changes made to the "Eating Behaviour" Recommendation following the commitment of the Charter to promote healthy eating and behaviour in audiovisual programmes, and advertising (2020 - 2024) signed on 30 January 2020 at the Conseil Supérieur de l'Audiovisuel (CSA).

These new rules mark a reinforced commitment of advertisers, agencies and media by responding point by point to all the evolutions identified by the CPP.

The "Eating Behaviour" Recommendation v3, which the ARPP Board of Directors adopted, will come into force on 1 July 2021. Like the previous versions, it will be the subject of a published review of its application.

Read more here.

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Enforcement action against influencer non-disclosure

The ASA has launched a new dedicated page on its website, highlighting individual influencers who, despite being put on notice that they would face further sanctions if they did not follow the advertising rules, have repeatedly failed to disclose when their Instagram posts are ads.
 
Report on children’s exposure to age-restricted TV ads

The ASA has published updated figures showing children’s exposure to age-restricted TV ads, namely ads for alcohol and gambling, in 2020. 
 
ASA issues Enforcement Notice to the fertility industry

The ASA, jointly with the Human and Fertilisation and Embryology Authority, issued an Enforcement Notice to the fertility industry, including IVF clinics, instructing practitioners in this sector to review their advertising materials, including claims on their websites and social media sites, to ensure they are sticking to the advertising rules and treating consumers fairly.
 
Call for evidence: racial and ethnic stereotyping in advertising

The ASA has put out a call for evidence to help it establish whether and, if so, to what extent racial and ethnic stereotypes, when featured in ads, may contribute to real-world harms, for example, unequal outcomes for different racial and ethnic groups. 
 
CAP and BCAP publish a consultation on rules on harm and protected characteristics

CAP and BCAP seek to ensure that the protections they provide to those sharing protected characteristics are as strong as possible. CAP and BCAP consider that the introduction of explicit rules on harm and protected characteristics in both Codes will send a clear message to stakeholders of the standards that the ASA system already applies in practice in its regulatory decision-making.
 
ASA wins 2021 ICAS Thought Leadership Award

The ASA was delighted to announce it had won the ICAS Global Award for Thought Leadership for our collaborative work with our regulatory partners in The Netherlands (SRC) and in France (ARPP) in using Data Science to better regulate ads online.
 

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ASAI appears before the Joint Oireachtas Committee

The ASAI appeared before the Joint Oireachtas Committee examining the draft legislation which will include the implantation of the AVMSD. ASAI called for the new media commission to take account of non-statutory complaints mechanisms at pre-legislative scrutiny of the Online Safety and Media Regulation Bill.

Read more here.
 
ASAI has made a number of Board and Complaints Committee Appointments

 The ASAI has announced the appointment of two new members to their Board:

  • Constance Balsamo, Head of Alcohol Policy and Public Affairs at Diageo Ireland
  • Bob Hughes, Executive Director of Local Ireland, the association which represents 42 paid-for weekly news publishers around the country

The ASAI has also welcomed the appointment of two new members to the Complaints Committee:

  • Celene Craig, Deputy Chief Executive of the Broadcasting Authority of Ireland (BAI)
  • Paula Kelly, Head of Account Management, TBWA/Dublin

Read more here.
 

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The regulation and self-regulation of advertising in digital media, main challenges of AUTOCONTROL in its 26th General Assembly

AUTOCONTROL held its 26th General Assembly on June 9, to which representatives of the almost 600 member entities were called. The meeting was inaugurated this year by the Vice-President of the Spanish National Audiovisual Authority (CNMC) and president of the Regulatory Supervision Chamber, Ángel Torres, whose collaboration with AUTOCONTROL and the industry is fundamental for the development of the advertising self-regulation system.

Read more here.
 

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CFlight – A Major TV Collaboration
 
Clearcast are proud to be a part of the new CFlight initiative – the industry’s first unified advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK.
 
Read more here.
 

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IAP publishes Annual Report 2020

In 2020, IAP resolved 592 cases and received 1797 complaints. Last year’s data confirmed the importance of SRO’s work in the field of consumers’ protection: 86% of the Review Board and Jury’s formal adjudications are indeed related to consumers’ issues. A significant data regards the activity to promote the transparency on influencer marketing (251 cases), which represented about half of the entire activity carried out in 2020.

The full report is available on IAP's website.


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Facebook joins JEP, the Belgian SRO and the Center for Communication

On 29 June, JEP, the Center for Communication and Facebook have announced that Facebook will officially subscribe to the principles and objectives of the Center for Communication and the Jury of Advertising Ethics (JEP). 

Sandrine Sepul, Director of the Communication Center: “ 
I am delighted that Facebook is now participating in the functioning of the advertising self-discipline system in Belgium. In doing so, the Communication Center puts its strategy into practice by representing all segments of our ecosystem. "

More information here.


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Best Practices Collection - Diversity and Human Dignity in Advertisements

In connection with the first year of the commitment, ÖRT received more than 30 examples from its members in seven categories, which are related not only to specific advertisements but also to changes reflecting a positive attitude related to the acceptance criteria of each advertisement.

Examples are available on the ÖRT website (only available in Hungarian).

The IAA Global Conference Creativity4Better: The Value of Bravery

Date: 27 - 28 October 2021

The 5th IAA Global Conference, "Creativity4Better”, will propel attendees to a new world of bravery, of taking a stand, of leaving a meaningful footprint. IAA's esteemed worldwide speakers, famed for transformational creativity, have demonstrated time and time again their power to shape attitudes and aspirations. For two days, they will reveal their own beliefs and journeys. They will stir you to take a brave leap forward.

Read more here.


IAA Welcomes New Board Members

IAA welcomes the new board members who will join IAA in their mission to connect global marketers under one roof. From the last 80 years, IAA has become a single robust organisation to provide global marketing solutions to all spheres of the industry. The IAA has reached more than 56 countries by connecting 4000+ marketers worldwide.

Read more here.
 

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WFA Launches Global Industry Census 

The World Federation of Advertisers (WFA) has initiated the first-ever global census on the state of diversity and inclusion in the advertising and marketing industry. It aims to assess where the global advertising and marketing industry is in relation to Diversity, Equity and Inclusion (DIE) by investigating workforce composition across the industry and people’s perception of diversity and inclusion in the workplace (i.e. sense of belonging and perceived fairness and progressiveness). It will lead to the establishment of the first global baseline, which would ultimately lead to a roadmap that addresses the issues for the benefit of the whole advertising ecosystem.
 
EASA is delighted to collaborate and support this first-ever global census of the marketing and advertising industry.

More information is available on WFA’s website and in this video.


 

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ICAS Awards

On 15 June 2021, ICAS announced the winners of its second edition of the ICAS Global Awards. The objective of the ICAS Awards is to reward initiatives that contribute to responsible marketing practices and a more effective and impactful self-regulatory system.

At a virtual ceremony, the following winners were announced:

  • Best Awareness-Raising Initiative: ASCI, the Advertising Standards Council of India, for their impactful ASCI Aston (scroll) which ran across all TV Channels, supported by the Ministry of Information & Broadcasting (MIB) in India which achieved an exceptional reach and maximized awareness about the SRO;
  • For Thought-Leadership: the joint initiative of the SROs in France (ARPP), the Netherlands (SRC) and the UK (ASA) for their collaboration to share learnings, best practice and ultimately technological tools including software and algorithms to better regulate the growing digital landscape;
The ICAS Awards Jury also gave two entries a special mention due to their valuable and inspirational promotion of effective self-regulatory practices. This special recognition was given to:
  • AUTOCONTROL (Spain) for their Awareness Campaign that was supported by the European Commission;

Read more here.
 

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Help keep us informed!

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For more international news, check here for the latest   newsletter!

 
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