How to create a great About page
About pages have different purposes depending on the size of your company and whether people already have strong brand awareness when it comes to your product(s) or service(s).
There are also no set guidelines when it comes to putting together an About page, but there are two key things worth remembering:
In our latest blog post, we look at three things you can achieve on your About page with examples showing what some well-known companies have done with theirs.
- People buy from people, so more often than not your prospective customers will probably want to know who theyâ€™ll be working with or buying from
- About pages almost always appear in the top ten of most visited web pages, so itâ€™s worth the effort to make them count
We also share our thoughts on the qualities that make an effective About page.
If your company is new to someone and they find your website from a Google search, your About page could help them decide to choose you over a competitor. So why not head over to our blog now for lots more information on About pagesâ€¦