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Hello <<First Name>>,

Welcome to Digital Direction – the monthly newsletter from IAB Ireland, the trade organisation for Digital Advertising in Ireland.


News Headlines for November 2015 include :

Did you miss any previous editions of the Digital Direction newsletter? Visit our Newsletter Archive here to catch up.

All the best

The IAB Ireland Team

The Shift to HML5 briefing - last few places remaining

The agenda and speakers have been confirmed for the upcoming HTML5 briefing on Wednesday the 25th. This two hour morning event, will cover the why, what and how of HTML5 in Digital Advertising. Further details below:
Why go HTML5?  - Denise Farrelly, Programmatic Specialist for EMEA, Google / Anna Yaschenko Brand Sales Activation Specialist. Google
Thomas Schoemaecker, Technical Solutions Consultant, Google / Fernando Morais, Technical Account Manager, Publisher & Distribution Solutions, Google 

What makes great ads! - David Rožac, Director of Platform Growth, Celtra Inc.

Panel Q&A on HTML5 
IAB Ireland events, in partnership with:

Delighted IAB Ireland Members share their testimonials!

We have an vibrant and active Membership base at IAB Ireland. Regularly we receive positive feedback and testimonials from our Members on their involvement in our Events, Research, Councils etc. See two featured testimonials below.

On IAB Council Involvement - 

Jessica Hickey, Chair IAB Ireland’s Mobile Council and COO, Entertainment Media Network "Being a council member has been hugely beneficial to me.  As a premium publisher, it has given me valuable insights into how my fellow publishers think.  And while we remain friendly competitors in a busy marketplace, we know the value of the IAB's work, and that lends itself to a collaborative environment"

On IAB Ireland Global Digital Media Sales Certification -

Doug Farrell, Group Head of Digital. dmg::media Ireland "....IAB Certification is important to us as it provides a standard global qualification that encourages best practice with the Digital Market"

Read more IAB Ireland Member Testimonials here >>


Search Marketing Glossary launched

Need to know the difference between RLSA and BMM? Bamboozled by all of the Search Marketing terms out there? The IAB Ireland Search Council have launched a Search Marketing Glossary, and it is the best way to Jargon bust all those search terms. This easy to use alphabetized listing has all the key terms and phrases with simple explanations. 

There is also an informative blog post to accompany the launch of the Glossary, with some important tips and terms explained.

Special thanks the IAB Ireland Search Council for their support in the research and compilation of this Glossary.

The IAB Ireland Social Media Council have also been busy recently, they have just started a Blog Series on Social Media. Covering everything from set-up of Social Media accounts to measuring effectiveness, it is definitely worth bookmarking!

In brief: The IAB Ireland News Round-up

IAB Mobile Connect 2015 event archive is live, featuring speaker presentations for download and the image gallery

ASAI Briefing on the new Advertising Code for IAB Members - January 20th, 2016

IAB Engage was held by IAB UK on the 15th of October, 2015 - read this review piece published by The Drum on the conference 



Copyright (C) 2015 IAB Ireland All rights reserved.
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