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Hello <<First Name>>,

Welcome to Digital Direction – the monthly newsletter from IAB Ireland, the trade organisation for Digital Advertising in Ireland.

In this month's edition we announce the key speaker details for our inaugural Video Connect event on the 14th of May at the Guinness Storehouse. The theme is Video Online - A Brand's best friend and you can read about the various speakers already announced below including Kate Sugrue, TV & Video Guru, Twitter (pictured) who will speak about "#PressPlay with Twitter". 

Special note: Early bird ticket offer ends this Friday!! >> Book here now

Did you miss any previous editions of the Digital Direction newsletter? Visit our Newsletter Archive here to catch up.

All the best

The IAB Ireland Team

Video Connect 2015: Video Online - A Brand's Best Friend

The inaugural IAB Video Connect will be held on the 14th of May at March at the Guinness Storehouse in Dublin. The theme is Video Online - A Brand's best friend. 

Speakers and topics confirmed:
- Claire Harris, TAM / AIS Director, Nielsen The power of VOD – Wave 2 of IAB Ireland / Nielsen Research
- Christian Jago Byrne, Country Manager, Microsoft Advertising - A multi-screen Brand Case Study – highlighting trends and brand uplift
- Eoghan Phipps, Head of Irish Agency Sales, Google / YouTube - YouTube, My VoD how you've grown
- Graham Moysey, Head of International, AOLUnleashing video for a new era
- Kate Sugrue, Senior Agency Account Manager, TV & Video Specialist, UK, Twitter #PressPlay with Twitter
- Hitesh Bhatt, Strategy Controller, Sky - The convergence of TV and Video
Mark Brennan, Head of Digital Marketing & Innovation, AIB - AIB's #TheToughest
- Orla Carroll, Director of Dublin and Head of Digital, Fáilte Ireland - Presentation title TBC

Special thanks to our sponsors:


Digital Adspend grows by 34% - IAB Ireland/PwC Adspend Study 2014

The IAB Ireland/PwC Online Adspend Study for 2014 highlights included:

  • Digital Adspend grows by 34% in 2014
  • Total Online Advertising reaches a high of €263m
  • €1 in every €3 of digital adspend is now on mobile
  • Display advertising grew by 35% to €99m, it now represents 38% of total digital spend
  • Paid-for-Search advertising has grown by 43% yoy. It is the dominant digital format with a 52% share of total online adspend at  €137m
  • Growth in cross platform digital sponsorship (+58% in 2015). 
  • FMCG is the top spending category in cross platform display spend with a category share of 16% of display spend. Retail holds second position at 14%, followed by Finance with a 13% share
View the Adspend Summary Infographic. The full IAB Ireland/PwC Online Adspend report is available to IAB Ireland members only.


Event Round Up - IAB Connect 2015

The IAB Connect conference 2015 was held in the Guinness Storehouse on March the 26th. It was a packed event, with over 200 delegates attending and many brand representatives were in the audience. 

Event highlights included:
The keynote presentation was given by Mark Little of Storyful (pictured) who spoke on The Golden Age of Storytelling. A highlight from his session was the quote "We are in the age of the eyewitness".
A case-study was presented on the effectiveness of Native Advertising by the HSE, with Kahlil Thompson-Coyle from the National Office of Suicide Prevention (pictured) profiling the  #littlethings Native Advertising campaign.
The session was wrapped up by Rob Newlan, Director of EMEA, Facebook Creative Shop, his seesion was titled "Marketing for people not at them" and who coined the phrase "People over pixels", which definitely resonated with the audience.

The event also saw the release of the IAB Ireland/PwC Online Adspend Study for 2014. View the summary infographic.

Read more about the event, view the image gallery and download the speaker presentation's in PDF here.


IAB Global Certification - Stay Ahead with IAB training

IAB Ireland offers two IAB Global Certifications; the Certification in Digital Media Sales and the Certification in Digital Advertising Operations. These credentials are the only professional industry-led certification created specifically for the Digital Advertising Industry. Since these were launched in late 2014 in the Irish market,  the number of successful candidates who have achieved the award has already reached double figures.
Find out more about the IAB Ireland Global Certifications,

IAB Ireland also offers bespoke in-company training and specific workshops covering topics such as Mobile Marketing and Social Media, designed specifically for the Digital Advertising Industry in Ireland. Read about our other training offerings here.

In brief: The IAB Ireland News Round-up

The agenda  for the 2nd European AR MarketingConference & Business Exchange is shaping up for a very “hands-on” experiential plenary and Consumer track sessions with the latest AR & VR developments for brands, tourism, shopper engagement, gaming, sport, entertainment, and growth through technological innovation. IAB member companies qualify for a day pass at the discounted price of €195 + vat. Members should email Maeve for the discount code.

IAB UK/PwC Adspend Report for 2014 was released on the 14th of April. Digital continued to show double-digit growth in the first half of 2014 with a new record high of £7.194 billion. Read more here.

IAB Europe's National Congress - Interact 2015 – 9th edition will be held in Berlin on May, from Tuesday 19th (PM) to Thursday 21st at the AXICA, next to the historic Brandenburg Gate.



Copyright (C) 2015 IAB Ireland All rights reserved.
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