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Hello <<First Name>>,

Welcome to Digital Direction – the monthly newsletter from IAB Ireland, the trade organisation for Digital Advertising in Ireland.

Our main focus for this month is our IAB Mobile Connect 2015 event, which is being held at the Guinness Storehouse on the 29th of October. The final 
additions have been made to our expert packed agenda, including speakers from, Havas Media  & From Apps to Mobile retargeting, from reaching the Youth Market to Native on Mobile, our industry experts will cover many of the key topics required to ensure you are "mobile ready".

We are also delighted to announce as new IAB Ireland members.

Did you miss any previous editions of the Digital Direction newsletter? Visit our Newsletter Archive here to catch up.

All the best

The IAB Ireland Team

From Apps to Native - Mobilising your Marketing Mix 

Last month we announced that Sarah Mansfield, the VP Global Media, Unilever is to headline IAB Mobile Connect.  Sarah is responsible for Global Media Operations with a total media spend of 1 billion euros.

We are delighted to announce our full speaker list below:
  • Suzanne McElligott, CEO, IAB Ireland - Mobile Snapshot & IAB PWC Online Adspend Study for H1 2015 
  • Sarah Mansfield, VP Global Media, Unilever - Mobile at the centre of Unilever Marketing 
  • Rik Moore, Head of Creative Strategy, Havas Media UK & Ireland (pictured, right) - The importance of mobile moments 
  • PR (speaker TBC) - Reaching the Elusive Youth Market
  • Tommy Kearns, CEO, Xtremepush - I have an App, now what?
  • Stuart Wilkinson, Head of Industry Relations EMEA, comScore - Mobile and the Irish Digital Landscape in 2015
  • Brian Brady, Head of Account Management EMEA, Adroll - Mobile Retargeting
  • Jessica Hickey, Chair of IAB Ireland’s Mobile Council / COO, Entertainment Media Network - 5 Reasons you can’t afford to ignore Mobile!
Find out more & book >>>

Platinum Sponsors:                                

Gold Sponsors:                                                                  Media Partner 
IAB Ireland events, in partnership with:

In brief: The IAB Ireland News Round-up

Last few spaces for the Search Marketing Workshop - hear experts from Google, Bing, Starcom & Tinderpoint on running effective paid-for search campaigns 

Read our review of the IAB US global conference - MIXXing it up at IAB US conference

ASAI release the new code for Advertising - read a summary of the changes to the 6th Edition of the Code

IAB Ireland represented on IAB EU Adblocking Taskforce 

Farewell Flash - Welcome to the age of HTML 5 - opinion piece on adopting the new design standard 

Video Marketing Workshop with Steve Thompson, scheduled for the 11th of November


Copyright (C) 2015 IAB Ireland All rights reserved.
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