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Hello <<First Name>>,

Welcome to the summer 2016 edition of Digital Direction, the IAB Ireland newsletter. We are delighted to announce that Jerry Daykin, Partner at Carat Global Media is confirmed to speak at IAB Mobile Connect 2016, join us at the Guinness Storehouse on the 27th of October 2016 to hear Jerry talk #DigitalSense. The theme for this year's conference is "Mobile is everything". The IAB Ireland team are busy planning the Autumn Workshop schedule of events and training, so make sure you save these important dates!

Also our inaugural Digital Upfronts event, a digital advertising showcase aimed specifically at Agencies and Brands is now over subscribed and we are operating a waiting list for bookings, add your name to the waitlist here >>


Miss an edition of Digital Direction? Catch-up in our Newsletter Archive.


All the best

The IAB Ireland Team

Mobile is everything: IAB Mobile Connect 2016 

Mobile is everything is the theme for this year's IAB Mobile Connect event, on October the 27th in the Guinness Storehouse in Dublin.

According to the Google Consumer Barometer 2015, 75% of the Irish population use a smartphone.  35% use their smartphones more to go online than desktop / laptops, with a further 34% saying it's equal between smartphone and desktop / laptop.  From the recent IAB Digital Video research (June 2016),  61% of VOD viewers consume video on their smartphones (up from 49% in 2015).
Mobile really is everything! Join us on October 27th for IAB Mobile Connect, speakers confirmed so far include:

  • Jerry Daykin, Partner at Carat Global Media
  • Deirdre Currid, Digital Marketing & Social Media, KBC Bank
  • David Murphy, Head of Digital Solutions, The Irish Times
  • Rossa Butler, Ecommerce & Marketing Manager, Littlewoods Ireland
Find out more and book here >>

Member Focus: IAB Ireland members make the news

A round-up of IAB Ireland members and their achievements in recent weeks:

- Adforce have signed a deal with Communicorp to deliver Digital Audio Advertising

- Aaron Chalke from Mediaworks (pictured) admits to being an "advertising addict" in an article featured in the Irish Independent 

- Branded Content feature in Adworld, by Andrew Murray from McCann Blue, calls out good examples especially the work of the Maximum Media team on their sites

Autumn 2016 IAB Ireland Workshop Schedule 

We are delighted to announce our IAB Ireland Workshop schedule for Autumn 2016, workshops are hosted by IAB Trainer Steve Thompson. Key dates for your diary below:

Native Advertising Workshop - October 12th. Aimed at media partners and brand marketers, this practical workshop will cover creating, developing, executing and managing native advertising campaigns. Various guest speakers will give the expert view and real native campaign examples. Find out more here >>

Attribution Modelling Workshop  - Understand the advances in attribution modelling and industry experts will give professional insights into the developments and challenges faced by brands, agency buyers and media owner.Find out more here >>

Video Advertising Workshop - Gain an understanding of the key digital channels for video advertising, from pre-roll opportunities to in-feed promoted video and content marketing solutions. Find out more here >>

Help understand what is driving Digital Video adoption - Survey

Digital video advertising showed a significant growth of 35.8% in 2015 and is driving brand spend into online (IAB Europe AdEx Benchmark 2015 report). However there remains little insight into the current adoption, strategies and attitudes towards the format. IAB Europe invites brand advertisers, agencies and publishers to share their thoughts on digital video advertising in this survey to elevate understanding and identify areas for guidance to help with strategy development.

Please spare 5 minutes to take this survey on Digital Video adoption, the results of which will be shared out via the IAB network.
 

In-brief: IAB Ireland News Round-up

- Ireland is a frontrunning Digital Economy, read about the launch of the Digitizing Europe report and the opportunities from the digital single market

- Webinar library now available, IAB Europe have launched their webinar library, with recordings covering topics from programmatic to advertising effectiveness 

- Video-on-Demand outpaces live streaming in Ireland across genres - eMarketer features IAB Ireland & Nielsen latest VOD research

 

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