Copy

Email not displaying correctly? View it in your browser.

 

Hello <<First Name>>,

Welcome to the April 2016 edition of Digital Direction, the IAB Ireland newsletter. This month we release the 2015 IAB PwC Online Adspend Report, amidst a fantastic amount of media coverage. 
We launched the Online Adspend 2015 report at our annual conference IAB Connect at the Guinness Storehouse last week. The event was sold out, with only standing room on the day. 

We are delighted to announce the following new IAB Ireland members; Linkedin, Epsilon & Agtel, check out our Members Directory to find out more about them.


Miss an edition of Digital Direction? Catch-up in our Newsletter Archive.

All the best

The IAB Ireland Team

Irish Online Adspend hits €340m, according to IAB PwC report

The 2015 IAB PwC Online Adspend Study records growth of 29% in the Irish digital advertising market with a total digital spend of €340m. 

Display advertising had the highest growth rate at 38% representing €137m in 2015. Display now represents 40% of total digital spend.

Paid-for-Search advertising has grown by 28% year on year and remains the dominant digital format with a 52% share of total online adspend at €176m. 

Within the Display Category, Social Media Display saw a 72% growth from €28.5m in 2014 to €49m in 2015.   Spend on digital video grew by 71% from €14.3m in 2014 to €24.5m in 2015 reflecting the strong commitment of brand advertisers to the video format. View the IAB PwC Online Adspend 2015 Infographic here.

The IAB PwC 2015 Online Adspend report was launched at our annual conference, IAB Connect 2016 - find speaker presentations to download here.

Member Focus: IAB Ireland members make the news

A round-up of IAB Ireland members and their achievements in recent weeks:

- Congrats to Cera Ward, Country Manager of Google who has won this year’s IAPI Doyenne Award and to
Michelle O’Keeffe, Managing Director of Electric Media Group, who won special recognition award. 

- Congratulations to the various IAB members who won at the recent award ceremony the Media Awards 2016

- We are delighted to announce the following new IAB Ireland members; Linkedin, Epsilon & Agtel, check out our Members Directory to find out more about them

Fantastic guest speakers announced for HTML5 workshop

Join us for this one day workshop hosted by IAB trainer Steve Thompson, which will look at the use of HTML5 innovation to improve creativity and engagement in digital marketing
This workshop is designed to educate brand marketers, advertising agencies and media owners in the creative opportunities available with the use of html5 in advertising and other marketing communications.

We are delighted to announce the following two guest speakers for our HTML5 workshop:

  • Torlogh O'Boyle, Head of Creative Technology, ICAN:  How HTML5 innovation can be utilised by marketers
  • Peter Flanagan, Digital Strategy Manager, Mindshare World:  The impact of HTML5 on campaign performance

Full course outline and booking is here..

Interact Lisbon 2016, IAB Europe's annual conference 

Interact, IAB Europe’s major annual event, is the essential meeting-place where leading European advertisers, industry experts, agencies and media owners gather for digital insight, debate and inspiration.
cfce6a58669c0bc40237f821d60c058e

Interact is the essential meeting-place where leading European advertisers, agencies, technology platforms, media owners and analysts gather for digital insight, debate and inspiration.

During three days, sessions cover the latest business and technology developments in video, mobile, programmatic, content creation, brand safety, media fragmentation, and much more.....  FIND OUT MORE HERE >>>

In-brief - IAB Ireland News Round-up

Please take 5 minutes to complete the IAB Europe Programmatic survey

Did you miss IAB Connect 2016? Visit the Event Archive to download the speaker presentations

Attend the ARVR Innovate Conference, and hear the business case for the emerging technologies of Augmented Reality and Virtual Reality 

 

Copyright (C) 2016 IAB Ireland All rights reserved.
Unsubscribe <<Email Address>> from this list. | Forward this email to a friend