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Hello <<First Name>>,

Welcome to Digital Direction – the monthly newsletter from IAB Ireland, the trade organisation for Digital Advertising in Ireland.

We are delighted to announce that our headline speaker for IAB Mobile Connect 2015 is Sarah Mansfield (pictured), VP of Global Media at Unilever.

IAB Mobile Connect 2015 is our annual Mobile conference, on October 29th, the theme this year is: 'Mobilising your Marketing Mix'.

This month we also release our Video Infographic for The Power of VOD 2 research, review the Copy clear information session on Alcohol Advertising for Publishers and share other industry updates.

Did you miss any previous editions of the Digital Direction newsletter? Visit our Newsletter Archive here to catch up.

All the best

The IAB Ireland Team

Havas, Unilever, Adroll & more at IAB Mobile Connect 2015

Sarah Mansfield, the VP Global Media, Unilever is to headline IAB Mobile Connect.  Sarah is responsible for Global Media Operations with a total media spend of 1 billion euros. Also learn from: Adroll, comScore, Havas Media and others to be announced over the coming weeks. Find out more about IAB Mobile Connect 2015, "Mobilising your Marketing Mix" below.

The need for Brands to embrace a 'Mobile First' strategy has been a key message for a while however, the extent of Mobile penetration in Ireland has reached new levels in recent months. 

Irish consumers with 3 or more connected/mobile devices has now reached 61%, with the EU average at 48% and the UK reporting 64% (source: Consumer Barometer by Google, June 2015). 

So, consumers are becoming Mobile First – but are Irish brands? A brand’s mobile strategy needs to be a central pillar of your marketing mix. With this in mind, we are delighted to announce the theme for this year's conference - 'Mobilising your Marketing Mix'

Find out more and to book at early bird rates >>>

Gold Sponsors:                                                                  Media Partner 
IAB Ireland events, in partnership with:

Learn about Irish VOD consumption with our 2 minute Video 

The Power of VOD wave 2 research, released in May 2015 by IAB Ireland and Nielsen revealed that in the previous 6 month period::

  • Two-thirds of Irish adults have viewed VOD 
  • Daily VOD consumption has increased by +5%
  • 28% of VOD viewers searched for a brand as a result of seeing the video ad
  • Free services are the most popular platforms
  • VOD delivers hard to reach audiences

Take just 2 minutes to view the The Power of VOD 2 Video Infographic and get up to speed on all the latest Irish VOD consumption. Or download the full research presentation "The Power of VOD 2" Research.


Latest Digital Advertising Case-Studies 

Do you need to brush up on Digital Advertising best practice? Learn about the approaches that have worked for others in the industry? Our IAB Members Case-studies listings include projects on:

  • The effectiveness of Native Advertising 
  • Social Media success, including the first Irish ad made from Vine
  • Building brand recognition using Mobile App's 
  • A Mobile-only advertising campaign for Innocent Super Smoothies
And more. View the IAB Member Case-studies here.

If you are an IAB Member and want to submit a case-study for inclusion, please use Submit Case-study form.

CopyClear briefing on Alcohol Advertising for Publishers

CopyClear provided an Information Session for publishers on the important role of copy clearance for alcohol advertising in the Marker Hotel Dublin on July 28th, 2015. Shane Kelly, Diageo spoke of the advertiser’s  commitment to the CopyClear process and the need for their partners across media to collaborate in ensuring alcohol advertising uses the CopyClear service. Barry Dooley, AAI & Lynne Tracey, CopyClear provided the context for CopyClear and Eimear McCabe, Carat provided an agency perspective on the CopyClear process.  

Find out more and download the presentation from the Information Session here.

In brief: The IAB Ireland News Round-up

Effectiveness of Mobile Advertising Case-study infographic by IAB Ireland & Red C research

Blog piece on: PR & Digital Marketing: When Forces combine

IAB Europe Programmatic Webinar playback & accompanying Programmatic White Paper

5 Steps to Comply with the Cookie Directive (EU Privacy Directive) by IAB Europe


Copyright (C) 2015 IAB Ireland All rights reserved.
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