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Hello <<First Name>>,

Welcome to the March 2017 edition of Digital Direction, the IAB Ireland newsletter. 

IAB Connect 2017, one of our key annual events, will take place on Thursday 6th April in The Guinness Storehouse from 8.30am-1pm. See below for more details on the speaker line-up.

IAB Ireland is delighted to welcome Mason Hayes & Curran as a new associate member. It is especially timely as IAB Ireland embarks on an a very active outreach in respect of its policy remit in preparation for the new data protection regime which will be implemented under the GDPR and the forthcoming ePrivacy Regulation.



It is also with pleasure that IAB Ireland announce another new member, Pinterest, 'the world's catalog of ideas' and we look forward to working with both organisations.




All the best
The IAB Ireland Team

IAB Connect 2017: Digital Convergence – Redefining Advertising
 

Digital convergence of data, creativity and technology is truly redefining advertising as we know it.  UserX is central - with brands and media owners creating competitive advantage by putting customers first, ensuring the process of enhancing user satisfaction is implemented.

IAB Ireland are delighted to bring you IAB Connect 2017: Digital Convergence - Redefining Advertising. Click here to book your place.
 
Speakers confirmed to date include:    
  • Grainne Galvin, Brand Manager, General Mills
  • Olly Sewell, Senior Manager, Facebook 
  • Gawain Owen, Head of Programmatic, Diageo
  • Brian O’Keeffe, Managing Director, Ve Interactive
  • Ariana Dunne, Chief Commercial Officer, Sheology
  • Aurelien Dubot, Senior Product Marketing Manager EMEA, Quantcast
The event will also include an agency panel discussing how the role of agencies is evolving in a world of digital convergence, and the value they bring to brands and to the digital ecosystem. This panel will include:
  • Colm Sherwin, Core Media
  • David Connor, Eightytwenty
  • Garret O'Beirne, Omnicommediagroup
  • Patrick McConville, Ican
  • Viv Maher, IPG MediaBrands

Suzanne McElligott, CEO, IAB Ireland will share highlights from the full year 2016 IAB PwC Online Adspend study as well as updates on IAB initiatives and their rollout in our market.

Book your place today.

 IAB Europe MIXX Awards

The deadline for entry submissions to the  MIXX Awards Europe and the IAB Europe Research Awards has been extended to Wednesday 29th March!
 
The MIXX Awards are an opportunity gain industry recognition for your European campaigns and to educate the marketplace about what works and why in digital marketing, as well as inspire the industry by highlighting new ideas and future trends.
 


The IAB Europe Research Awards are an opportunity to gain industry recognition for your digital research projects to be showcased and the show the contribution they have made to the development of the digital advertising industry.


Enter the MIXX Awards and Research Awards now!

Native & Content Marketing Update

Native and content marketing continue to occupy the minds of many online advertisers and digital campaigns. Our guest blogger this month is Hugo McCafferty, Native Editor at Independent News & Media who has written a piece on the quality of native, 'When will brands learn to demand quality?'.

IAB Europe also recently ran a series of webinars, following on from the release of their excellent Native Advertising and Content Marketing White Paper.

Links to each of the webinars can be found below:

'Building more meaningful customer relationships with Online Native Advertising'

'The Native Advertising & Content Marketing landscape in Europe', featuring Maeve O'Meara, Marketing Manager, IAB Ireland

'Key Operational Considerations for Native Advertising'.

Our next Native Breakfast, part of the series sponsored by TheJournal.ie, is on the morning of the 22nd March in Dublin. The guest speaker is Mark Brennan, Head of Digital Marketing & Innovation, AIB. 
The event is booked out but members can put their names on the cancellation list by contacting donna@iabireland.ie

 

IAB Europe Metrics and KPIs survey

IAB Europe invites the industry to share insights about their measurement priorities and what would help drive more long-term brand advertising investment into digital media.
 
Those who complete the survey will receive a copy of the results outlining the priorities of the industry in terms of measurement, metrics and KPIs.
 
The survey will take no longer than 15 minutes and will close on Friday 14th April.
 
Take the survey now

 

In Brief - IAB Ireland News Round-Up

- Interact 2017 - The new rules of engagement, Amsterdam 23-24 May 2017

- The Global Review of Data-Driven Marketing and Advertising January 2017, The GDMA and Winterberry’s Global Review of Data-Driven Marketing and Advertising

 - IAB Ireland LinkedIn Page - follow our LinkedIn page for updates and key content

- Implications of the GDPR for the Digital Advertising Industry - members can request more info from our recent event with DPC, Helen Dixon

- 'Outlook for Data' Study - Measurement & Attribution to Be Top Industry Focus in 2017

 

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