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Hello <<First Name>>,

Welcome to Digital Direction – the monthly newsletter from IAB Ireland, the trade organisation for Digital Advertising in Ireland.

In this month's edition we review our Video Connect 2015 event, which was held at the Guinness Storehouse on the 14th of May. We launched our second wave of Irish VOD research with Nielsen Ireland, revealing that in the last six months:
- Two-thirds of Irish adults have viewed VOD 
- Daily VOD consumption has increased by +5% 

You can find the event image gallery, speaker presentations and media coverage for Video Connect 2015 here.

Other updates this month include; the launch of the IAB Europe Attitudes to Programmatic Advertising Survey, AIB #TheToughest GAA Campaign winning an AIM 2015 award and we announce our next training workshop details and dates.

We are also delighted to announce our new IAB Ireland Member; Eventbrite Ireland.

Did you miss any previous editions of the Digital Direction newsletter? Visit our Newsletter Archive here to catch up.

All the best

The IAB Ireland Team

Video Connect 2015 - VOD Almighty! What an event........

The Guinness Storehouse was packed on the 14th of May for the inaugural IAB Video Connect 2015. The conference started with the release of the latest wave of Irish VOD research - looking at reach and trends in Video on Demand viewing in the Irish market. Not surprisingly, two-thirds of of Irish adults have viewed VOD in the last six months.

View the full research presentation here.

After that Mark Brennan, Head of Marketing & Innovation at AIB, gave the first VOD case-study of the morning, #TheToughest GAA Campaign, pucing the ball out of the park! Other speakers on the day included:
  • Eoghan Phipps, Head of Irish Agency Sales, Google / YouTube- YouTube, My VoD how you’ve grown
  • Hitesh Bhatt, Strategy Controller, Sky Media  - The convergence of TV & Video
  • Graham Moysey, Head of International, AOL –Unleashing video for a new era
  • Kate Sugrue, Senior Agency Account Manager, TV & Video Specialist, UK, Twitter –  #PressPlay with Twitter
  • Orla Carroll, Director of Dublin and Head of Digital, Fáilte Ireland – Video & Tourism,  a love affair
View all of the Speaker Presentations in PDF at our IAB Video Connect event archive. You can also view the event Image Gallery and read the Media Coverage list for the event.

IAB Ireland events, in partnership with:

IAB Europe Attitudes Towards Programmatic Advertising Survey

IAB Europe have launched a survey on Programmatic Advertising. We are keen to Irish market represented and ensure our market views are considered. The survey is open to all in the industry; advertisers, publishers and brands. 

The aim of the survey is to illustrate the current adoption of and attitudes towards programmatic display(online, video and mobile) advertising of both the buy and sell side of the digital advertising industry. The results will help to inform IAB Europe’s forthcoming Road to Programmatic White Paper which will provide guidance on developing a programmatic advertising strategy whether a publisher or an advertiser.

The survey will close on 31st May 2015. All respondents will be able to obtain a copy of the results. 

Please take the survey here.

AIB GAA campaign wins Digital Marketing Campaign awards at AIM 2015

We are delighted to congratulate AIB and their agency partners on their award for the best Digital Marketing Campaign at the All Ireland Marketing awards (AIM) 2015, on the 14th of May in Dublin. Earlier on the day of the awards Mark Brennan had presented the IAB Video Connect event on the importance of VOD in the #TheToughest campaign. 

During the campaign, each piece of content was designed to make heroes out of ordinary GAA club players and be shared throughout club communities. This campaign punched way above its weight, generating 1.5m video views, tons of social engagement and over €10m in PR media value. The #TheToughest is an identity and a hashtag that now belongs to the players and supporters of the AIB GAA Club Championship.

Download Mark Brennan's presentation from IAB Video Connect 2015 from the event archive.

Read more about the Marketing Institute AIM awards.

Programmatic Workshop for Publishers

By popular demand, IAB Ireland is running the very successful Programmatic Advertising morning workshop for Publishers on the 9th of June at the Clyde Court Hotel in Dublin. 
Attendees will learn about:
-The display trading ecosystem and how it's evolving
-Traditional buying v real time buying – what to consider when selling display media
-Understanding the stats – leveraging data to increase ROI
-Creating a strategy that works for your brand – the right questions to ask

There will also be speaker presentations from Michael O'Connell from Quantcast, Adroll and Denise Farrelly from Google. Find out more and book here: IAB Programmatic Workshop for Publishers.

In brief: The IAB Ireland News Round-up

Radio and streaming digital ads platform goes live in Ireland - and TuneIn partner to deliver mobile ads in Europe

IAB Europe - European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth  - reports the annual AdEx Benchmark report

New Nielsen Ireland Consumer Confidence Report - reports that Ireland's score stands at 92, ten points higher than last year.

Interact 2015 was held in Berlin on May 19th-21st - launching the annual AdEx Benchmark report, the Research Awards competition & the Mixx Awards Competition 


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