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Hello <<First Name>>,

Welcome to Digital Direction – the monthly newsletter from IAB Ireland, the trade organisation for Digital Advertising in Ireland.

News Headlines this month :

In this month's edition we also release our Autumn Schedule of Events & Training, offering you some key dates for your diary! 

We are also delighted to announced as new IAB Ireland members, find out about the brand and their reasons for joining IAB Ireland.

Did you miss any previous editions of the Digital Direction newsletter? Visit our Newsletter Archive here to catch up.

All the best

The IAB Ireland Team

Further speakers announced for IAB Mobile Connect 2015

Last month we announced that Sarah Mansfield, the VP Global Media, Unilever is to headline IAB Mobile Connect.  Sarah is responsible for Global Media Operations with a total media spend of 1 billion euros.

We are delighted to announce the following additions to the schedule:
  • Suzanne McElligott, CEO, IAB Ireland - How mobile-ready are Irish Retail and Auto brands?
  • Sarah Mansfield, VP Global Media, Unilever - Mobile at the centre of Unilever Marketing 
  • James Shepherd, Head of Mobile, Havas Media UK & Ireland - The Importance of Mobile Moments
  • Stuart Wilkinson, Head of Industry Relations EMEA, comScore - Mobile and the Irish Digital Landscape in 2015
  • Brian Brady, Head of Account Management EMEA, Adroll - Mobile Retargeting
  • Jessica Hickey, Chair of IAB Ireland’s Mobile Council / COO, Entertainment Media Network - 5 Reasons you can’t afford to ignore Mobile!
Find out more and to book at early bird rates >>>

Platinum Sponsors:                                

Gold Sponsors:                                                                  Media Partner 
IAB Ireland events, in partnership with:

European Programmatic Market increases 70.5% in 2014 

Research extends to include programmatic mobile and video both showing triple digit growth 

IAB Europe announced that the total programmatic display advertising market in Europe jumped 70.5% from €2.14bn in 2013 to €3.65bn in 2014. This year for the first time programmatic mobile and programmatic video figures are broken out. Programmatic mobile advertising revenue grew 240% to €552m in 2014 from €230m in 2013, now representing 27.3% of the mobile display market.

Programmatic video advertising grew 176% to €205m from €76m, representing 12.1% of the online video market. Programmatic desktop display is valued at €2.9bn. Read more >>

Download the IAB Europe Programmatic White Paper >>

Autumn Schedule of Training & Events Released

Over the past few weeks, the IAB team and it's various Industry Working Council's have been busy preparing the Autumn Schedule. From the opportunity to achieve a Global Certification to hearing International experts on Mobile Advertising, the calendar has something for everyone in the Digital Advertising industry in Ireland!  

Agenda highlights include:

Nuts & Bolts of Search (AAI Toolkit) - 22nd Sept. 
Learn how your brand can develop a top-notch search strategy at the AAI Tuesday' Nuts and Bolts of Search Advertising 

Webinar Road to Programmatic - 24 Sept.
Buy-side considerations, this webinar will specifically address how brand advertisers and agencies can develop their programmatic strategy 

Search Marketing Workshop with Steve Thompson - 21st. Oct.

Global Digital Ad Operations Certification - exam dates for achieving this global certification, available throughout October

Video Marketing Workshop with Steve Thompson - 11th Nov.

See our full schedule here >>

Suzanne McElligott joins the board of IAB Europe

Suzanne McElligott, CEO, IAB Ireland (pictured), has been appointed a director of the pan European trade organisation, IAB Europe. The IAB Europe board is composed of representatives of ten local IAB associations, reflecting the rich diversity of markets across Europe, and ten corporate members from different stakeholder groups of the digital advertising ecosystem. 

Commenting on her appointment Suzanne said ‘I am very much looking forward to collaborating with my IAB colleagues at board level in the very important work of IAB Europe across policy, standards and knowledge sharing.  As a very open market, Ireland has learnings to share and much to benefit from in the development of EU-wide standards across the digital advertising trading and measurement areas.’

Read more on the appointment here >>

In brief: The IAB Ireland News Round-up

New ASAI Code launched 

Read the latest blog post from our Social Media Council on Social Media Effectiveness 

IAB Tech Lab release updated Digital Video In-stream Ad format guidelines

Video Infographic: VOD consumption in the Irish market 

IAB Europe release Advertiser Mobile Audit which shows that Apps need further development 



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