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Hello <<First Name>>,

Welcome to Digital Direction – the monthly newsletter from IAB Ireland, the trade organisation for Digital Advertising in Ireland.
We are delighted to announce a great start to the year with two new members joining: Accenture & IPG Mediabrands
Why not check out the testimonials from our existing members.

Key highlights this month are: a summary from the ASAI briefing on the new Advertising Code for IAB Members, the launch of IAB Connect 2016, and predictions for Social Media from IAB Members for 2016.

To catch-up on all the IAB Ireland latest news, view the Digital Direction Newsletter Archive.

As always, please do not hesitate to contact one of us on the IAB Ireland team if you have any comments or feedback.

All the best

The IAB Ireland Team

The Irish Social Media experts predictions for 2016

We asked members of our IAB Social Media Council to get out their crystal balls and look into 2016 to predict key trends, we were delighted by the range of responses, which included:
New Platforms and advertising opportunities
The increase in paid social media
Video and Live Broadcasting
Social Media Trends for 2016
Customer Service

This Future Focus 2016 series, is part of our ongoing Social Media Blog Series, which is well worth bookmarking as we regularly publish blog content from our IAB Social Media Council members.


New IAB Ireland workshop on Analytics in February

We are running an IAB Ireland workshop on the new topic of Analytics on the 17th of February. Aimed at intermediate users of analytics and for those working in a marketing function for brand organisations and advertising agencies. The workshop will consider using analytics to understand your customers through the consumer purchasing journey, how they engage with your digital portfolio and how to manage your digital marketing activities across the owned, paid and earned media channels.
Find out more and book here >>

The workshop will be hosted by IAB trainer, Steve Thompson (pictured right). Steve will also run a Video Workshop on the 2nd of February

Note: All IAB workshops qualify for IAB Global Recertification credits.

Increased focus on Native Advertising 

In December we ran a poll ran on our @iabireland Twitter account, to gauge the biggest Digital Advertising trend for 2016 and Native Advertising was the clear winner. Not long after we returned to our desks in the New Year, we were asked to contribute to a news piece on Native Advertising by Steve Dempsey, featured in the Irish Independent. Read "Going Native needs rules of engagement" article.  

All of this attention on Native, is supported by the launch of our Native Guide in October, which is designed to give a clear definition and best practice guidelines for the Irish market.

We will also be announcing a series of Native Breakfast Briefings very soon too - watch this space!

IAB CONNECT 2016 Theme announced and bookings open

Digital Revolution: the connected consumer

Thursday 14th April, 2016, Guinness Storehouse, Dublin 8 (8.30 to 1pm)

With 2016 a significant year in the history for Ireland, IAB Connect 2016 will take a look at the state of digital in Ireland and globally.    In a consumer-centric world where consumers are always-on, we will explore the exciting range of digital advertising game changers that are both disruptive and incredibly rewarding for brands

The following topics will be covered at this year's conference:

-        The power of the connected consumer
-        Digital Storytelling
-        The implications of an always-on consumer-centric world for brands
-        The power of data – the right data!
-        The continuous growth in digital advertising opportunities powered by programmatic technology.
-        Digital Audio - a personal and exclusive experience for consumers and an opportunity for brands
-        eCommerce digital revolution

Speakers confirmed include:

Philip McCabe, Country Brand Leader, Ireland, Nestle Nutrition UK & Ireland

Brian Horgan, Development Director, Abbey Theatre

And more to be announced in the coming weeks!


With thanks to our sponsors:

        Platinum:                                                   Media Partner:                                Events Booking partner:


IAB Ireland News Round-up

Orla Twomey, CEO ASAI addressed IAB members at a special briefing on 20th January in Dublin to discuss the specific implications of the new ASAI code on the Digital industry.   The event was well attended, with company representatives attending from all IAB members.
A summary of the event can be found here along with the full slide presentation for download.

Suzanne McElligott piece on Digital Advertising, originally published in the AdWorld Digital Edition

Digital Glossaries updated - new Search Glossary & Video Glossary launched



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