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Hello <<First Name>>,

Welcome to the September edition of Digital Direction – the monthly newsletter from IAB Ireland, the trade organization for Digital Advertising in Ireland.  In this month's edition, we launch our redesigned website and announce tickets are on sale for our 2014 Mobile Connect conference.  We congratulate the first Digital Sales Certification achievers and share information on our Social Media Workshop.

Did you miss any previous editions of Digital Direction?  Visit our Newsletter Archive here to catch up.

All the best

The IAB Ireland Team

New IAB Ireland website launched

Welcome to the relaunched mobile-responsive IAB Ireland website - designed to be much more user-friendly and easy to access relevant, timely content.

Brand new features:

  • our blog on digital issues of the day or IAB updates via our global network - so please do follow our blog and comment - give us your views!
  • our Digital and Social Media Glossaries designed to help you get to grips with the ever-growing watchwords and phrases at the heart of online advertising.
  • our dedicated Policy section outlining the active areas of IAB Ireland Policy Outreach
  • The website will be evolving over the coming months, with lots more Research, Policy Updates, Case studies and News.

IAB Mobile Connect 2014 - Book your tickets now

Tickets are now on sale for IAB Mobile Connect 2014

A seamless experience across screens is a must for consumers, meaning Mobile is mandatory now for brands.

So how Mobile-ready are Irish brands, how can you make Mobile work for your brand in the next 12 months and beyond?  How can Mobile creativity and data live together to create effective Mobile Advertising?

Topics we'll be covering at the conference include:

  • The importance of having a Mobile Strategy (we'll be launching the revised IAB mobile handbook at the conference)
  • IAB Mobile Optimiser study - how mobile ready are brands in Ireland?  and how do we compare with our European neighbours?
  • Mobile Creativity: what works and how you can win
  • New Irish research - Results of a mobile-only brand campaign
  • Mobile Trends and Innovation - exciting things happening in Mobile
  • Mobile Measurement - launch of comScore mobile metrics for Ireland

Confirmed speakers so far are: Celtra, Comscore,, MEC, Pulsate, Red C, Shazam...and more to be announced. Join us at this morning conference (8.30-1pm, October 30th) at the Guinness Storehouse, Dublin. BOOK TICKETS HERE
With thanks to our sponsors:

Social Media Workshop - Plan your strategy for 2015

Social Media Workshop - October 8th, Pembroke Suite, Clyde Court (9am - 3pm)


The hot topic of Social Media will be addressed by IAB Ireland in a workshop for Social Media Marketing professionals.

Digital Marketing Expert and IAB trainer Steve Thompson will address questions such as the role of Social Media in Employer Branding and how it can improve key Customer Communication as well as taking attendees through a comprehensive overview of how to devise a successful Social Media strategy, measure the success, and manage your Social Media channels.

Guest presenters will share real case studies and success stories, participants will come away with a practical action plan for your Social Media strategy across Customer Service, sales, awareness and engagment.

This is a must -attend workshop - if you're a Brand or Marketing professional with responsibility for Social Media strategy in your organisation.

Enquiries to 086-8370577

IAB Digital Sales Certification

The first Irish media professional to receive the IAB's Digital Sales Certification are Maria Scannell from and Frazer Waters from DoneDeal.


Both Scannell and Waters received their certification following an IAB exam in Dublin in August.  The certification represents the highest industry credential for digital media sales professionals.

Eligibility for the certification is based on a minimum of two years' work experience in digital media sales which is defined broadly as the selling of digital media inventory but can also include the selling of services that enable agencies and marketers to optimise the planning and buying of digital audiences.  Read more here.

Based on the success of the August assessments, IAB is inviting all members whose teams are engaged in Digital Sales to consider nominating them for certification in November.  Once again, we will provide the support training needed to ensure they are well equipped for successful assessment!

Enquiries on Digital Sales Certification, Bespoke training and IAB Membership to 086-8370577

Are you currently reviewing your companies Digital Advertising training needs?  Read more about IAB Ireland's customised training solutions here.

EDAA Webinar: Self-regulation for Agencies


Recognising the need for agencies to inform themselves and their clients in respect of best practice in relation to policy and regulatory affairs, the EDAA invites agency executives to join their September 22nd webinar.  IAB Ireland encourages agency members to ensure they participate in the webinar and so grow knowledge of OBA self-regulation for themselves and their clients.

When: September 22nd, 2014
Time: 3pm GMT
Duration: 1 hour


How will your agency benefit?

  • Understand the main obligations of Agencies under the programme
  • Learn how Agencies are engaging as Third parties in the OBA ecosystem
  • Hear first-hand from Agencies about their experience in joining the Programme

More about the EDAA:
The European Digital Advertising Alliance (EDAA) implements key aspects of the self-regulatory initiative for the IAB / EASA Online Behavioural Advertising (OBA) across Europe.  EDAA licences the OBA icon and provides the technical means for consumers to exercise transparency and control over OBA through the online consumer choice platform.


Copyright (C) 2014 IAB Ireland All rights reserved.
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