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Hello <<First Name>>,

Welcome to Digital Direction – the monthly newsletter from IAB Ireland, the trade organization for Digital Advertising in Ireland. In this edition, we release further details on our 2014 Mobile Connect conference, give an update on the Social Media Council's activities, announce details of a new Digital Sales Certification and share research from which steered them towards launching a dedicated iPhone App. We also look at some of the digital advertising winners from the World Cup 2014 in Brazil.

Did you miss any previous editions of Digital Direction? Visit out Newsletter Archive here, to catch-up.

All the best,

The IAB Ireland Team

The Social Media Recipe for Success

IAB Ireland's Social Media Council's objective is to further educate the Irish Marketing Community on the potential and effectiveness of Social Media and it's role in a full channel online marketing mix. Many leading social media networks are represented on the Council and increasingly these networks are sharing best-practice and striving to educate Irish businesses on the best use of Social Media. 

Read more in the latest Blog entry on the activities of the Council, including results of their Social Media survey and an update on the Irish Social Media success stories. Also, watch this space for news on practical hands-on social media workshops in the Autumn. Dates and details to be advised. 

Mobile Connect 2014 - first sponsors announced

Plans for IAB Mobile Connect are moving along nicely - in keeping with our theme Ready..Steady...Mo!

How mobile ready are brands in Ireland? The Mobile Optimizer study will answer that question and show how we compare with some of our European Neighbours. We'll also look at what great mobile campaigns look like, and show just how creative mobile can be.  We'll look at the growth of native and targeting capabilities of mobile. Moreover, you'll come away from this morning conference with an action plan for your mobile strategy, whether you're at the start of your mobile journey or looking to enhance your strategy, IAB Mobile Connect will share practical, innovative ideas.
We're delighted to welcome our first two sponsors - MEC Global as Platinum sponsors and O2 Media as Gold sponsor, with more to be announced shortly!

Confirmed speakers so far:
  • Spotify
  • Shazam
  • Pulsate
  • Red C
  • Kantar Media
....and more to be announced....

Tickets for the IAB Mobile Connect event, which takes place on October 30th in the Guinness Storehouse, will be available from the 1st of September. keeps mobile strategy motoring

By the end of 2014 a staggering 1.75 Million Irish adults will use tablets. "Smartphones and Tablets are gamechangers", was a key trend identified by the "The Road from Research to Purchase" Report published in April of this year. is Ireland’s top motoring website with over 900,000 monthly unique users.

As a follow onto this report and in response to a rise in traffic on mobile devices, in particular iPad usage, Carzone recently launched a new iPad App, to give users a much richer experience. The new App "Carzone for iPad" is available from the Apple App Store for download or read more here about Carzone for mobile.

Okey Doke - it really WAS a World Cup of Mobile

With the Football World Cup 2014 in Brazil breaking many Social Media records, our second blog entry on the subject does a round-up on key trends from the tournament. It also takes a look at some of the Advertising "winners",  Brands who captalised on the personalities associated with the tournament. .

The Nike #AskZlatan You Tube Video's are a prime example. Visit the IAB Ireland blog section to read the two blog entries on the World Cup of Mobile. 

IAB Digital Sales Certification launched in Ireland

IAB Ireland is committed to raising the standard of education and training in our market. We have been liasing with our IAB US colleagues regarding their Digital Sales Certification so we can offer it in Ireland. Now that this high-standard, global-level assessment is available in Ireland, it is a wonderful opportunity for Irish brands. The certification represents the highest credential for Digital Media Sales professionals. 
Want to find out more? Please email Donna O'Connor.

Are you currently reviewing your companies Digital Advertising training needs? Read more about IAB Ireland's customised training solution here.



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