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Hello ,

Welcome to the May 2016 edition of Digital Direction, the IAB Ireland newsletter. This month we are delighted to announce that the Irish Digital Advertising Market topped the charts in Europe with 29% growth, according to the 2015 IAB Europe Adex Benchmark Report. This fantastic achievement has received extensive coverage in the media, including articles in the Irish Times, Irish Independent and Silicon Republic. The news was also covered in a Sunday Independent interview with Suzanne McElligott, IAB Ireland CEO, which also discussed the IAB Global Adcharter, which is currently under consultation (read more on this below).

We are delighted to announce that the Digital Agency WONDR, have joined IAB Ireland as members. Read some of our Member Testimonials here. 

Miss an edition of Digital Direction? Catch-up in our Newsletter Archive.

All the best

The IAB Ireland Team

IAB Video Connect 2016 - date & theme announced

Video Nation is the theme for the this year's IAB Video Connect event, which will be held on the afternoon of Tuesday the 28th of June in Dublin. 

Online Video is firmly established within marketers communications strategies.  Video Adspend in Ireland for 2015 was €24.5m - an increase of 71% over the previous year.  It’s a proven medium for brand campaigns - but what’s next for video, and what steps do we need to take to ensure that it is created, planned and purchased in the best way possible to ensure a better experience - for both users and advertisers.  

What is the reach of Video in Ireland? Who is watching and how has that changed in the past year? What are the key trends?  And how are VOD viewers reacting to Advertising?   We will also launch the latest version of our ‘The Power of VOD’ research with Nielsen at this event (view last year's Video Infographic for this research).  Find out more and book here >> 

Member Focus: IAB Ireland members make the news

A round-up of IAB Ireland members and their achievements in recent weeks:

- A Slice of Ireland survey results released by Maximum Media, with over 22k respondents surveyed 

- Twitter are soon to extend their character limit, as photos and characters won't be counted

- Nielsen announced they will extend Digital Ad Ratings to include Mobile Measurement for the Irish market later this year

- Congratulations to the various IAB Ireland members who won at the recent All Ireland Marketing Awards 2016 and the #sockies16 

The Secret to Mobile Success, what a success!

Mobile Adspend in Ireland is now at 40% of total digital spend (H1 2015). Twitter HQ Dublin hosted the "Secret's to Mobile Success" event on April 28th from 4-7pm. Please find the event speaker presentations for download here. This free event was oversubscribed and received great feedback.

The mobile revolution has completely changed the way people relate to brands - so how can a brand take advantage of Mobile? We must constantly think of the end user and ensure that we are using the mobile platform in a creative and insightful way so as to the best mobile experience for users, advertisers and media owners. Find out more about the event here. 

In other event news, the IAB Connect 2016 event gallery is now live. Check it out here.

Digital Advertising Charter (Draft) consultation process 

The IAB global network has begun the consultation process on the Charter on Digital Advertising best practice.  The core of the Charter is a commitment by the signatories to respect and promote the L.E.A.N. ad principles, the D.E.A.L. between publishers and users, and users’ right to fair, relevant and non-invasive advertising.  

IAB's globally are approaching IAB members with a view to signing up to the charter - we will update you on this process as it progresses.   Meanwhile, we welcome feedback on the draft charter.   Please email any feedback to:

Read more here >>

In-brief - IAB Ireland News Round-up

- Yahoo! launch new research on New World Content Marketing via IAB Europe

- Three UK Ad Blocking Trial -  ten reasons why it is not a big deal, opinion piece from the Drum magazine

- IAB Europe announces the winners of the 2016 Research Awards 


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