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PRESS RELEASE: Designing the Peoples Message.  How the Sparrow Project is using Kickstarter as a DIY publishing platform for Occupy Wall Street #OWS
Help Make History!
With a generous outpouring of support from activists, artists, and occupiers The Sparrow Project was able to print the first print-run of 10,000 copies of The Declaration of the Occupation of New York City and now they are asking for your help to reach their goal of printing and distributing another 100,000 copies!
 
Help Publish the Declaration of Occupy Wall Street

In order to reach their printing goals The Sparrow Project launched a fundraising campaign with Kickstarter.com to fund their publishing efforts.  They need pledges from people like your readers in order to reach their base goal of $10,000 in printing costs.  In an email to supporters they state "if you don't have money to donate, don't worry, we also need everyone's help in publicizing the kickstarter campaign blogs, online magazines, facebook, twitter, tumblr, etc.  We would like to ask everyone who is reading this and is able to pledge to pledge whatever they can, and that those who cannot afford to make a pledge to direct others to our Kickstarter page every day between now and our December 4th deadline."


Their call to action immediately evoked support from Russell Simmons*

Their call goes on to read... For those who will be pledging, we have pulled out all the stops when it comes to incentives for your pledges!  From hand-screened posters and twitter shout outs, to free copies of Green is the New Red by Will Potter, Muzzling a Movement by Dara Lovitz, and The lifelong Activist by Hillary Rettig, to free tickets to Daphne Cheng's all-you-can-eat vegan sweets party, free graphic design services from Julie Gueraseva (designer for Def Jam, Time Inc, Vaute Couture, Harpers) and even boxes of your own custom t-shirts designed by us!

With all of those amazing prizes its heart warming to see that the most popular pledge prize choice is the "Publishing Partner" bracket.  Donors in this bracket will get a package of 50 declarations, a 3'x3' declaration poster and our undying love chatter on twitter!  It is these donors who will be the legs in our distribution machine.  We already have 39 donors from all around the world in this bracket, we want to cast an even wider net and a DIY distribution network is central to making this happen.
 

This project is for YOU and we want YOU to be part of it.  The Declaration of the Occupation of New York City is a reflection of every voice amplified by the people's mic at Liberty Square.  Likewise, the effort to publish it is a reflection of everyone involved, from editing, to design, to production, distribution, and face to face conversations that ensue after someone is handed a copy, we are all playing a role in the life of this document.  I take this document very seriously because not only is it the first ephemeral artifact from the epicenter of the Occupy Movement, but it also lay the framework for the fight of our lives, the fight for the lives of our neighbors, the fight for the lives of creatures we share this earth with, and for the future of the earth we all call home.  I invite you in joining me in making this document a catalyst for comprehensive, global, change. 
 
You can help us print 100,000 copies of the 2nd edition of the People’s Declaration of the Occupation of Wall Street by donating to our Kickstarter campaign HERE.

 

 

 
Copyright © 2011 The Sparrow Project, All rights reserved.

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The Sparrow Project
10 Lloyd Point Drive
Huntington, New York 11743

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