Start the Year with the New Contextual Design Book and Women in Tech Live Event
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Happy New Year Everyone!

2017 promises to be jammed packed with news, events, and many exciting activities here at InContext. Here’s how I’m kicking off the year to help you gain new insights!

Contextual Design 2nd Edition: Design for Life is available!

Hugh Beyer and I are thrilled that our new book has been released. Contextual Design 2nd Edition: Design for Life has been completely rewritten, explaining how we modified Contextual Design over the years in response to the Cool Concepts and reflecting the fundamental changes in how users live their lives today. You’ll learn new Contextual Design Experience models, new design principles, and updated techniques. Go to the InContext Design website to find out more about the book and find links for purchasing.

We’re working with clients to help them innovate with the techniques we’ve added to Contextual Design so they can make the best possible products. Why not try them? Contact me to learn more.

Upcoming YouTube Live Event
Moving from Discussion to Action: Retaining Women in High Tech
The Women in Tech Retention (WIT-R) Project is moving along. I’m working with my students at University of Maryland to develop intervention games—we have four concepts now and will prototype one or two games this semester. We are looking for game company partners—who do you know?

We are also ready for a second round of developing the WIT-R measure and extending our interviews to explore product managers and employee onboarding. Our most important work, however, is the development of intervention techniques for teams and individuals. We are also looking for company partners who have volunteer teams to work with us. Contact me.

To give you a peek into what we’re doing, I’m having a YouTube Live Event on Wednesday, February 8th. I’ll introduce the key factors and start sharing some of our interventions, along with some exercises you can try out.

For more incentive to attend, if you and someone you refer attend you’ll both be entered into a drawing for a free, signed copy of the new Contextual Design book.

I hope you’ll join me! Go to the InContext website to sign up. Can't attend? Register anyway. We'll send a link to a recording after the event.

And doing forget: If you invite me and pay the way I’ll come speak about WIT-R to your group. In the coming weeks I’ll be going to Research Triangle, North Carolina, and New Orleans. Watch for the dates and contact me to add your city to the list.

Karen Holtzblatt
InContext Design
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