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From publisher to bookseller
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From publisher to bookseller

Where does publishing end and bookselling begin? As digital technology transforms the industry and direct-to-consumer sales grow, the boundaries between the two things are increasingly blurred.
From publisher to bookseller
It is part of a shake-up of publishing that has completely disrupted the normal order of things. Where once the roles of different constituents of the books business were clear, now they are fluid. Authors have become self-publishers and distributors, and some bookshops have expanded into local publishing too. And more and more publishers are going the other way - selling more of their books themselves.
 
The business case for doing so is clear. Selling direct gives publishers the chance to get closer to their end-users than ever before, and to take charge of their margins. It provides the freedom to sell content in whatever format and medium publishers wish, and gives them more control of their operations than some thought possible.
 
But while it makes perfect sense for publishers to sell direct, many remain reluctant to commit fully to a retail operation - or to even try it. Why? One reason is a fear of the impact that it might have on the retailers who already sell their books. Publishers can be reluctant to enter into competition with people who generate a large proportion of their sales, and wary of upsetting internet retailers in particular by encroaching on their territory with e-commerce websites of their own. Pricing, and the question of whether or not to match or undercut existing retailers’ selling prices (or whether they are even permitted to), adds to the dilemma here. 
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Firsty News

Oberon Books goes live!

Oberon Books
We’re extremely pleased to have recently launched a new website for Oberon Books; a vibrant, interactive environment, allowing for direct sales of print, and links out for eBook sales - across their range of titles within drama and the performing arts.
It was particularly gratifying to release the site in time for their 30th Birthday!

“We had a great experience working with the very helpful team at Firsty. We asked for a re-design and a new responsive site and we were very pleased with the results. Firsty were able to accommodate our specific requirements and work to our schedule. Their ongoing support is also invaluable. Thank you!” Susannah Pearse and James Illman, on behalf of Oberon Books.

Darin Brockman, Firsty Group CEO added “It’s been a real pleasure working with Susannah, James and the team at Oberon - and I’m delighted to add them to the publishing family at Firsty Group! Look forward to the relationship blossoming over the months and years ahead.”
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The IPG Autumn Conference

BIC’s ‘New Trends in Publishing'

Oberon Books
We were fortunate enough to attend a really interesting BIC event on New Trends in Publishing at Stationer’s Hall – great talks from Nielsen, DAISY, Ingrams, Ingenta, and Harbottle and Lewis on aspects covering consumer rights (with Brexit looming) to augmented reality, to the critical importance of accuracy when supplying metadata.
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Jo conquers Windermere!

Jo conquers Windermere!
Special congratulations go out to Jo Ball, our Publishing Services Assistant, who recently completed swimming the length of Lake Windermere (10.5 miles) in just under 6 hours, including in-water breaks to refuel. Great preparation for her Channel swim in 2017. An amazing achievement and Firsty is looking forward to supporting Jo with her Channel swim next year: Well done Jo, from all at Firsty.
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Byte the Book

What others are saying...


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