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From The Network

Push our buttons. Please. Check out the new while we work the bugs out. Working with our partners at Atlantic Media Strategies, our brand new website makes it easier to find what you're looking for and connect with us and your peers. The new site and our all-new online members community (officially) launch next week. 

Headed to Detroit for ComNet16?:

If you haven't already done so, please join your colleagues and take our survey on what it takes to communicate well in the modern era. Here's an early peek at what we've heard when asking folks to define "strategic thinking" in communications. 

What's your organization's identity? Use this online worksheet from the RISK issue of Change Agent to figure how you can align the seemingly disparate elements of your brand, and see the other worksheets here.

Communication Matters: Did you know that your messenger is just as, if not more important, than your actual message? Choose messengers who inspire trust. See more from our research on what it takes to excel at communications at

Upcoming Events

September 14: WEBINAR: What Story Does Your 990 Tell About Your Organization?

September 28-30: ComNet16: Driving Change

Surveying the Field

#ReasonsForHope. Has your organization signed on? Learn more about the campaign

Giving While Living: The Atlantic Philanthropies's remarkable, interactive story of its inspiring founder, Chuck Feeney.

EveryAction offers a template for creating donor personas. Read the accompanying guide on how to use data, email campaigns, and more to effectively message your audience, report to your board, and improve internal collaboration.

The World Social Marketing Conference is the largest biannual gathering of social marketing and behavior-change professionals in the world. The gathering comes here to DC in May 2017. Check out the trailer here.

Good Work + Good Jobs

Protect the future of our planet. World Wildlife Fund is hiring a Strategic Communications Specialist. See more from our new redesigned job bank.
An all-new will debut next week with a radically re-imagined online members community. The online community will let you find anyone in The Network with ease and precision; start and search conversations; create public and private discussion groups; and upload and share photos, files, etc. We'll be hosting a series of webinars in September to help you get up to speed on how to use the new online members community. 
If your membership is current, your invitation to join and build a profile in the all-new Communications Network online members community is coming next week.

What We're Reading (So You Can Use It)

6 Unforgettable Lessons from the Southwest Airlines Social Media Crisis | Medium
If [your] organization has a presence in an online venue — even it it’s usually just marketing and communications content — customers will expect to be able to communicate with [you] on that venue in a crisis scenario.

Is Anyone Actually Measuring Their Social Impact? | Forbes
Impact isn’t just measured with numbers; it’s also measured by changes in the feelings of the people being helped, and hearing them express the difference your programs make in their lives because.

AI Helps You Write Email People Will Actually Read | WIRED
Respondable analyzes your messages as you write them, predicts how likely they are to get a response, and then suggests ways you can improve them. If your subject line it too terse, for instance, or the email’s tone seems rude, it will tell you.

Mission Haiku: the Poetry of Mission Statements | Nonprofit Quarterly
Your organization’s mission statement deserves to be elegant, precise, and even poetic because these words embody the reason your nonprofit exists.

The Ultimate Guide to Gmail Productivity | Fast Company
25 tips, tricks, and time savers to help you get organized, focus, and more.

Cut Out Your Nonprofit's Communication Clutter | Nonprofit Hub
When everybody doesn’t need to be involved, it’s a time suck. But it goes beyond that; effective communication is vital at your nonprofit organization. And if you have clutter getting in the way of your real message, it’s detrimental to the cause.

4 Data-Backed Strategies for Writing Email Subject Lines that Get Opened | Fast Company
An unexpected finding was the use of capitalization. When senders use title case—for example: Subject-Line Story versus subject-line story—emails had a higher open and reply rate.

Slack! A Guide for the Old and People Who Work with Them | M+R
Oh, I can hear you saying this sounds silly and unnecessary. You are wrong. Our company is stronger, more collaborative, and more supportive because of Slack. That’s the kind of company I want to work for. Doesn’t everyone?

Culture Report

The Future Belongs to the Trustworthy | LinkedIn
Your professional skills and knowledge are no longer the key deciding factors. Your manager and your company want to know something about how and through whom you increase your knowledge. 

Do Your Friends Actually Like You? | The New York Times
Recent research indicates that only about half of perceived friendships are mutual. That is, someone you think is your friend might not be so keen on you.

Tristan's Three Things for Fun 

  1. The best thing you'll click on today (seriously): BEST. RESUME. EVER.
  2. Which D-list celeb does your state Google the most? Come on Hawaii, Tila Tequila?
  3. The best memes from the Olympics.

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