What We're Reading (So You Can Use It)
QUIZ: What's Your Top Comms Strength? | Nonprofit Marketing Guide
Are you more Collaborative, Agile, Logical, or Methodical?
In Defense of Interactive Graphics | Driven By Data
Interaction→ transparency→ trust. You should not hide important content behind interactions. If some information is crucial, don’t make the user click or hover to see it.
The Civic Media Crisis and What Philanthropy Can Do | Stanford Social Innovation Review
During the past two decades, a number of news professionals have sought to develop new kinds of organizations to replace declining newspapers and reach new audiences while protecting free and independent media. Nonprofit examples include Pro Publica, Center for Investigative Reporting, Center for Public Integrity, and First Look Media...
Who Brands Your Nonprofit? Who Tells Its Story and How? | Nonprofit Quarterly
Harnessing the power of co-creation requires letting go. Particularly with organizational identity and messaging, there is an inherent need to control every word. Consistency is often valued over accessibility. Researchers at Harvard University’s Hauser Center for Nonprofit Organizations found that successful nonprofit brands have elements of democracy baked into them...
The Condensed Guide to Running Meetings | Harvard Business Review
No devices: “Recent neuroscience research makes the point quite clear on this issue. Multitasking is simply a mythical activity. We can do simple tasks like walking and talking at the same time, but the brain can’t handle multitasking."
3 Mind-Blowing Ways to Disrupt the Communications Status Quo | Military News
Wisdom coming out of SXSW: The less narrowed your language is, the more people can identify with your message. When you pinpoint a specific group or groups in your messaging, you leave others feeling disconnected from your message because they can’t relate.
How to Win at Email | Nonprofit Hub
You don’t have to say everything in one email...Choose one goal for your email. If you choose one thing to do, then you can focus on doing it really well. If you’re trying to do too many things with one email, things will start to slip through the cracks.
Storytelling Is Not a Strategy | Contently
It’s clear that audiences crave organic interactions, but as brands try to accommodate them, the struggles are real. Creating content at scale is hard. Knowing how to measure its efficacy is even harder.
If the Rules Have Changed, We Must Learn How to Play All Over Again | The Holmes Report
Audiences no longer connect emotionally with logos but rather with other people, and this personal and human touch is extremely valuable in a highly digitalized world. Brands...sell trust and values.
5 Online Communication Styles | Nonprofit Tech for Good
If your nonprofit focuses on human rights or poverty, for example, then your tone of voice should be serious, smart, and thought-provoking. If you are an arts and culture organization, think about think about crafting a tone of voice that is creative, clever, and entertaining. Ask yourself: what are five words that describe the character traits of your mission or organizational culture?
Why We Click on News Stories | American Press Institute
The research provides ample evidence that there are many different reasons that people click on news — in particular, they are drawn to news that is relevant to personal interests or happened nearby, news that gives them something to talk about, and news that provokes emotional responses.
The Information War is Real, and We're Losing It | The Seattle Times
“Your brain tells you ‘Hey, I got this from three different sources.’ ” “But you don’t realize it all traces back to the same place, and might have even reached you via bots posing as real people. If we think of this as a virus, I wouldn’t know how to vaccinate for it.”
Tristan's Three Things for Fun
- Sorry for the delayed response!
- Why is everyone talking about VPNs?
- Check out this live eagle cam to see DC's two newest bald eagle hatchlings! WARNING — there's a dead duck in the nest as of this writing. You can also watch the hatch videos here and here.
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