What We're Reading (So You Can Use It)
Use Human Connection to Breathe Life into Emails | Ad Council
Hi, I’m Vignesh. Check that out. Almost instantaneously this faceless bunch of online words is now someone talking to you, directly. The idea of being personable has long been a part of human culture, but it has been a slow burn for email marketers.
HuffPost, Breaking From Its Roots, Ends Unpaid Contributions | The New York Times
The site’s everyone-is-welcome ethos was once seen as a democratizing force in news. But Ms. Polgreen said in an interview that unfiltered platforms had devolved into “cacophonous, messy, hard-to-hear places where voices get drowned out and where the loudest shouting voice prevails.”
How Facebook's Newsfeed Changes Will Affect Your Org | Craft & Commerce
Create great stuff. Add value. Focus on meaningful, social- and mobile-native interactions. And, yes, put money behind the content you believe in.
They Took On the Food Giants — and Won | The New York Times
With a natural bent as a communicator, Dr. Jacobson was able to sell serious science with catchy phrases and humor, alerting the public to foods to avoid and offering suggestions for more wholesome alternatives. Today, the organization’s Nutrition Action Healthletter still counters unwholesome products (it calls them “Food Porn”) with healthier options (“The Right Stuff”).
Start Your Engines: How Immigration Communicators Can Fine-Tune Their Strategy | Nonprofit Quarterly
The most important work that immigration reform advocates must do is to disrupt the Them narrative and establish an Us story. This is the reframing prerequisite.
How to Manage Your Career — The New York Times
A successful career requires managing the person in the mirror – overcoming your tendencies and habits that can undermine efforts to find happiness at work. Discover strategies for navigating different situations, whether you have a job, recently lost one, or are making a go at the ‘gig economy.’
Communicating directly about racism, discrimination, and xenophobia. | Big Duck
Communicate your values in everything you do. This is a fundamental principle for developing communications that are credible, compelling, and inspiring, and will help move people to action.
What Separates Good Writing from Bad Writing? | Contently
“Good communicators make themselves look smart. Great communicators make their audiences feel smart." So how do you make your audience feel smart? Teach them something new. But do it in an enjoyable way.
10 New Principles of Good Design | Fast Company
Good design chases more than clicks. It’s mindful of potential impact–whether economic, social, cultural, or environmental–and it’s mindful of that impact over time.
Social Science for Good
The Desirability of Storytellers | The Atlantic
That’s why individuals choose to tell stories on a moment-to-moment basis—it’s what biologists call the “proximate cause” of a behavior. But it’s the broader benefits—the “ultimate causes” like transmission of knowledge or inculcation of values—that might explain why storytelling arose in the first place.
4 Elements of Great Storytelling, Backed by Neuroscience | Contently
Short video on the four pillars underlying all great stories: relatability, novelty, tension, and fluency.
Tristan's Three Things for Fun
- Google's Year In Search for 2017 will make you feel a lot of feelings.
- Burger King used the Whopper (an American institution) to explain net neutrality. And it's great.
- Want your coworkers to play nice with you? Put on "Yellow Submarine."
. . . . . . . . . . . . . . . . . . . . .
Interested in sponsoring the newsletter? Have feedback, news, a new job, or Whopper coupons? Email email@example.com.