January 24, 2013 Newsletter
Hi <<First Name>>,
Happy New Year! January is a great time to rethink your marketing strategies and look over your website. Here are some things to consider for the new year.
- Is your website and marketing materials up to date? Have you added services or products that you forgot to list on your site?
- Is your website getting the traffic that it should?
- Do you have a mobile site?
While researching recent mobile statistics we came across many interesting and surprising facts. The following is what we discovered:
Astounding Mobile Facts:
103% of Americans own and operate a cell phone. This means there are more cell phones or cell phone capable devices than there are people in the US. 45% of the 103% cell phone operators own Smartphones (Phones capable of internet use, supportting apps, and running an operating system). 81% of Smartphone users surf the internet with their mobile devices (according to a study by Google in 2012).
Here's a breakdown of Smartphone usage by age group:
- 13% ages 6-10
- 56% ages 8-11
- 84% ages 11-13
- 86% ages 14-18
- 66% ages 18-29
- 59% ages 30-49
- 34% ages 50-64
- 11% over 65
A study concluded that 88% of people who do a search on their mobile phone take action within 24 hours. This new and expanding group of Smartphone users are the next generation of consumers. A mobile site could be the key to winning a new client and gaining an edge over your competition. As business owner’s, it is vital to reach out to this clientele and make their experience enjoyable.
Facts taken from studies done July & September 2012: ctia.org, mobithinking.com, pewinternet.org, and wikipedia.org.