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Hi *|MERGE1|*,

I hope everyone is getting out and enjoying the fall foliage. Vermont is so beautiful this time of year.

If there's a topic you'd like to see discussed, please email me and let me know. We're always open to suggestions and want to make this newsletter a good marketing resource for you. We keep all the copies archived on our 'Newsletter' page on our website if you want to go back and review a certain topic.

Blogging for Business

Many business owners often wonder about the advantages of blogging. Blogging is a great way to:
  • Establish you or your company as an expert in your field
  • Raise brand awareness
  • Establish a medium to engage with customers
  • Pull in new customers through searches
Blogging is also a quick and easy way to post company news, updates, or to promote a new service or product. While blogging can add additional content for the search engines to index (that’s a good thing), it can also be used to drive traffic to your site for a specific keyword or phrase.
 
Many times we see customers using 3rd party blogging sites (blogspot.com) to host their blog while not understanding the SEO importance of hosting their blog on their own site. We all know you’ve worked hard getting customers to your site, why send them away?
 
Devoting at least 20 minutes a week to your blog will keep your current customers coming back for more and will also pull in new customers through search. So what are you waiting for? Start blogging and have fun with it!

SEO Tip #4

Google Places for Business: Do you use the internet to search for products or services locally? Ever type into Google "car repair Burlington VT"? Now you might be wondering about the listings that appear under the heading “Places for car repair near Burlington, VT”. These listings can be claimed by you, the business owner, edited, updated and enhanced by using "Google Places for Business".

So what can I do with Google Places? You can add photos update your hours of operation, phone number, website URL and more...you can even highlight special promotions or respond to reviews from your Places for business account. Best of all - its FREE!

So, how do you get started? There are a couple of ways. First, see if your business is already listed in Google Maps by searching for your service/type of business, followed by the city/state your business is located in (ie. photographer South Burlington Vermont). If you see your listing, click the "Place page" link or your business name; on the following page click the "Business Owner" link to claim your listing. If you do not see your listing, go to google.com/places and click the "Get Started" button.

You will need to verify that you are the business owner. This can be checked with either a phone call or a postcard mailed to your business address. Once verified, you can start enhancing your Google Place page for your business.
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