Are you getting the RIGHT leads for your business?
Lead (leed) n.
1. Contact information given by a potential customer in exchange for some offer.
Not all leads are created equal. We all know what it’s like to get a bad lead. It’s frustrating when unqualified prospects take up your precious time and resources. You want to be sure that the leads you get are of the highest quality – if they don’t need or want what you have to offer, that’s a waste. You need to get your offer in front of the right eyeballs, not as many eyeballs as possible. Quality over quantity.
Lead generation can be a bit of a prickly pear. There are just so many factors to consider! Did you know that…
- A free trial, an ebook or a live webinar are considered more valuable by prospects than a free demo or consultation.
- Men find whitepapers more valuable than women do.
- Conversion rates are much higher when there is a mention of something “free”.
- Conversion rates are highest when there are three form fields to fill out. Yes, three trumps one and two.
- “Click here” performs better than “Submit”.
Source: The Science of Lead Generation, Hubspot
So how can your business successfully navigate the waters of lead generation and come out with high quality prospects?
In our latest series of blog posts, we discuss lead generation in detail and the different options at your disposal to generate inquiries for your business. Learn more about the various lead generation channels and how you can make the most of them.
Click to read more…
Part 1 – Lead Generation and Form Fills
Part 2 – Lead Generation and Content Syndication
Stay tuned for our next newsletter where we will cover two more lead generation options for your business.
Is your business just getting leads or are you getting the RIGHT leads?
If you’re looking to boost the quality of the leads that you do get, or want to access to new channels to connect with qualified prospects, we can help. Our web design team can help with creating solid landing pages and enticing web forms. Our copywriting services can jazz up your online content, from whitepapers to online articles. Get in touch with us today to find out more about how we can help drive the right people to your door.
Join us for our upcoming webinar titled “Lead Generation for B2B Technology Companies: Three Major Strategies” January 8th, 2012 on Brighttalk at Marketing for B2B Technology Companies.
eBridge marketing solutions has been helping technology companies achieve their internet marketing goals since 2001. Contact us today to find our how our award winning team can help your organization succeed online.
Call us today at 604-731-5530 or email us.