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The Bridge Newsletter by eBridge Marketing Solutions Inc.

What’s the best way to grow your business?

When thinking about growing a business, the first thing that often comes to mind is marketing. However, you can also consider the route of buying growth via a merger or acquisition.
While every business is different, we’ve offered some suggestions and considerations when deciding between growing your business organically or building it up by buying another company.
Read the post: Should you build or buy your business growth?
When it comes to marketing your business, knowing that you need to promote it online is one thing. Selecting your strategies is quite another.
Think on these statistics:

  • Visitors who land on a retailer’s site from a paid search ad are 50% more likely to purchase than those who come from organic search results.
  • 85% of clicks from search results are on the organic links rather than on the paid ads.
  • When it comes to keyword searches with high commercial intent, the paid results account for 65% of clicks.
  • 86% of web searchers say they trust organic listings more than they do sponsored PPC listings.

(Sources: Unbounce; WordStream / MarketingProfs)

Amidst all the information available online and the seemingly contradictory statistics published, it can be hard to know which strategy to choose. So we’ve compared PPC advertising, one of the most popular internet marketing tactics, with two different online marketing strategies to help you understand the avenues that may be the best fit for your business.

Read our recent blog posts comparing strategies:
What’s better for my business – SEO or PPC?
With a limited budget, should I use paid search or media buys?
Need some support?
Know the direction you want to take but need some help? Check out our search marketing and online media buying services for more details on how we can support your efforts. Unsure about the route you should take with your business? Contact us today and we’ll be happy to discuss further the options at your disposal when it comes to growing your customer base. 

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About eBridge

eBridge marketing solutions has been helping technology companies achieve their internet marketing goals since 2001. Contact us today to find our how our award winning team can help your organization succeed online.

Call us today at 604-731-5530 or email us.

eBridge services

search engine strategies
online advertising and marketing
social media management
ad inventory management
internet business brokering
copywriting services
design and development
partner program

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