Generating demand - display advertising versus lead generation
Being a digital marketer these days is different than it was a decade or even a year ago. With the vast number of competitors, especially in the hosting and technology space, it’s getting harder and harder to capture the interest of your target market and get them to take action on your offerings.
Does any of this sound familiar?
- Inboxes full to bursting.
- An overwhelming amount of free content being offered.
- Online ads cluttering the web, vying for attention from surfers that have, in many cases, developed a blind eye.
While this may seem discouraging, display ads and lead gen initiatives still deliver solid returns. When you are putting together your marketing plan, an in-depth understanding of these two tactics is extremely beneficial for deciding if and how to incorporate them into your marketing mix.
In our latest series of blog posts, our online media specialist Devin Rose decided to tackle the topic of demand generation by looking at how display advertising compares to a lead generation program. Use the insights he shares to assist in your decision making process.
Check out the posts…
Demand generation and how to choose between lead generation programs and display advertising campaigns:
Part 1: Planning and preparation
Part 2: Running and evaluating your campaigns
Can we lend a hand?
Have you been thinking about running a display advertising campaign or a lead generation program? Whether you would like some strategic direction, need support executing a particular piece of the puzzle or want to offload management completely, we’d love to help. Get in touch with us to learn more.
We came out on top
eBridge was once again recognized by PromotionWorld as a top SEO company worldwide. We were awarded spot #2 in their top 10 list of search marketing agencies for the month of November (check out the announcement here). In December we were selected as the #1 SEO agency and we came in 1st place for their Best SEM Company Award for 2014. We were also granted 1st place for FindBestSEO’s Best SMO Company for this month, as well as 2nd place in their best SEM companies for December.
To stay up to date on the latest news and developments at eBridge, visit our website.
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