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The Bridge Newsletter by eBridge Marketing Solutions Inc.

Do you truly understand the value of your partnerships?

Your product is ready to go to market. You’ve solved a problem and are delivering enormous value. After months, maybe even years of development, your business is poised to start profiting from your technology solution. Now, it’s a matter of creating and establishing that customer base that needs and can benefit from your offering.

Of course, you can go the route of getting (and keeping) users on your own. However, as any business owner or marketer knows, this is easier said than done. Did you know that…

  • According to Lee Resource Inc., attracting a new customer costs 5 times as much as keeping an existing one.
  • A McKinsey report suggests this number is even higher, putting the cost of acquiring customers at 10 times the cost of keeping them. Rescuing defected customers costs 100 times more than keeping existing customers. 
  • A study at Harvard University calculated that a mere 5% reduction in customer defections increases company profits by 25% to 85%.

(Source: MarketingProfs)

So clearly, an existing customer base, that is happy with your product or service, is the key to success. However, what if you don’t have a large number of users or enough users to meet your revenue goals? Enter partnerships!

We’ve put together a series of blog posts to help you understand where the true value of your partnerships lies and how you can make the most of your VAR relationships:

Part 1: Leveraging an Existing Customer Base
Part 2: Giving Customers What They Want
Part 3: Optimize Your Offering Through a VAR Relationship

Are you lacking the resources to fully leverage your partner relationships?

You want to make sales and so do your partners. That’s obvious. It’s a win-win for all parties involved. Inking the partnership deal however is just the first step in reseller success.

Your partners are busy. They also might not have an internal team, such as a dedicated marketing department, to properly promote your product. It’s crucial to develop a reseller marketing program that supports your partners’ efforts to create demand and convert their existing customer base. Make things streamlined and easy to implement for your partners, including elements such as user focused messaging, ready to use marketing materials and promotional ideas. This can be a hefty undertaking for a time and resource strapped technology company and many businesses simply aren’t able to take on the proper management of their partner relationships in-house. Let us step in to take some of the load off with our customized reseller marketing playbook and get your partnership programs running on autopilot. Contact us today to find out more about how we can help propel your VAR relationships to even greater success.

About eBridge

eBridge marketing solutions has been helping technology companies achieve their internet marketing goals since 2001. Contact us today to find our how our award winning team can help your organization succeed online.

Call us today at 604-731-5530 or email us.

eBridge services

search engine strategies
online advertising and marketing
social media management
ad inventory management
internet business brokering
copywriting services
design and development
partner program

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