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#CMend • July 1, 2019

July's Theme is End

Ends are unique opportunities in disguise. They allow us to make meaning out of our past relationships, experiences, projects, and seasons in life.

On the other hand, beginnings are romanticized and energize us to envision all the impressive things we will do. Headlines celebrate the latest rising startup or 'it' destinations travelers must see.

But reaching the end of something can also carry meaningful joy. Author Wes Moore once talked about the difference between our jobs and our work. Moore said, "Your goal should never be to start something. Your goal should be to end things."

When we truly fulfill an ending, it reflects growth and real change. We can create projects to end loneliness, walk away from empty relationships, change habits, or choose a different career trajectory.

The secret about 'the end' is that it actually contains countless possibilities.

Our Rio de Janeiro chapter chose this month’s exploration of End and Isadora Zeferino illustrated the theme.

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The hashtags of the month are #CMend | #creativemornings
Meet the Illustrator
"At first working with 'End' was a challenge because it’s a word with a plethora of negative connotations, but as soon as it was brought to my attention how reaching the end of something can also be positive… it all clicked."

Isadora Zeferino is a Brazilian illustrator with a passion for all things saturated, silly, and heartwarming. She has found her audience on social media and is proud to be able to work with clients among areas such as animation, visual development, children's books, advertising, and editorial. 

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