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NEAFP Note: Two Weeks left to Stock Up & Tools to Increase Sales
August 2016
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Just Two Weeks left to Stock Up!

Let's make this August NEAFP's sweatiest month yet!
 

STOCK UP SALE

FREE SHIPPING on Orders over $500
+
10% OFF Orders over $1000


 
Head to the Sale Announcement for complete details
 


Upcoming Regional
Collection Cut Off Dates

 
Put your fiber where your profits are! Get your FIBER to NEAFP for FREE by taking advantage of these Regional Collection Points.
 
  • August 28th - VIRGINIA - Meadowview Alpacas - David & Debbie McLeish
  • August 31st- WASHINGTON - Lone Tree Alpacas - Jack & Jackie Bruner
  • WISCONSIN - Marshview Honey and Alpaca Farm - Jim and Karen Hesprich
Head to the Fiber Collection Page for Details
Contact Info, & Full List of Collection Sites


Increase your Sales this Holiday Season

By Brianna Paon
 

Over the course of the past few years, many farms have seen an immediate pop in sales simply by accepting additional payment methods other than cash. Less people are carrying large amounts of cash and are transitioning to using debit or credit cards for the majority of their daily purchases. With the steadily growing use of card payments, small businesses are beginning to incorporate not only debit and credit cards, but gift cards as well, due to their convenience and flexibility for everybody involved----the buyer, the receiver and the merchant. They are easy to set up and even easier to spend.
 

Gift cards are an extremely useful asset for any business, large or small, due to the simple fact that they help enhance what every business aims for: increase in sales. There are always new and creative methods one can come up with for generating extra revenue, but having gift cards available for your customers does much of that work for you! It is estimated that 72% of customers using gift cards are more likely to spend more than the value of the card. People are typically less hesitant to buy a high-priced item at its full price because it is easy to view a gift card as “free money”, making them feel less bad for spending more of their own money in addition. Gift cards are also flexible because they allow the buyer to choose a designated amount based on their budget. They also allow the person receiving the gift card to choose something of their liking, lessening the inquiry of returns or exchanges.



 

One of the most popular POS systems that small businesses are utilizing now is SQUARE. Fortunately, Square now offers personalized gift cards offered in several tiers to work with businesses of any size. As a bonus, these gift cards also work as excellent marketing tools. Look at it as your gift card being essentially the same thing as your business card, except with monetary value, helping to better your business further through brand awareness.
 

An awesome advantage to using Square gift cards is that there is no additional cost other than the physical cards themselves----no redemption fee, no contract, no monthly subscription. They are reasonable in price and very simple to use!  Redeeming a gift card is as easy as taking a debit or credit card through SQUARE. Using gift cards, or any cards for that matter should be a simple and easy process for both the customer and the merchant. As our experience shows, the more options you give your present and future customers to pay for your alpaca products, the more you increase the total number of transactions and overall sales revenue.
 

Not currently using SQUARE to process credit and debit payments? Not a problem! There are a number of other gift card programs that offer very similar features at similar costs----any program you choose will prove to be beneficial in multiple ways, including a spike in sales and brand awareness in your local community at the very least. If you are looking to scope out additional gift card program options aside from Square, check out some of the resources provided below so that you can choose what is best for you and your business for this coming holiday season!

 

Other program options:

www.swipeit.com

www.plasticresource.com

www.instoredoes.com

Further reading:

www.squareup.com/gift-cards

http://www.giftcards.com/gcgf/small-business-giftcards#how-to-pick
 




NEAFP Needs your HELP!
 

As a service provider for U.S. Alpaca farmers that's business is only successful when you are successful, we need some information!

We are going to begin offering more alpaca farm and small business related resources to you all in the very near future.

To fine tune that information so it directly relates to your current and future business practices, we periodically will be releasing quick surveys to find out what farms across the country are doing to run their businesses.

We will be analyzing (& sharing) all the information we collect as resources and articles in future NEAFP Notes!
 
Please take 2 minutes
to fill out our (very) brief survey
on Payment Methods!
Take the Survey!

The Latest Catalog Additions

 
Check 'Em Out


NEAFP's launching a Farm Store Locator!


Each year NEAFP receives 1,000's of inquiries from people across the country looking for our finished products at the retail level. As a service provider to farms looking to profit from their fiber, we want to pass this retail business along to local farms!

We plan to launch the store locator this September and are now collecting registrations for farms and shops looking to be listed.
Register for the Store Locator!
In August's NEAFP Note

Upcoming
Events & Shows

Get your hands and eyes on our latest products + get your fiber to us for free!

EMPIRE & NEAOBA SHOWTACULAR
Syracuse, NY
Oct. 21st - 23rd, 2016


PAOBA Breeder's Showcase
York, PA
Nov. 12th - 13th, 2016

Head to Fiber Collection Section
We've expanded our 2016 Alpaca Fiber Purchase program and so far this year we've purchased over 15,000 lbs of fiber from U.S. Farms!

Our Fiber Purchase program is going to stay open and continue to roll through the year.

Find out how you can take advantage of it!
 
Get the Details
Update Your Address Book with our new address!

NEAFP
115 N. Seventh St.
Fall River, MA 02720



Read our Fall of 2015 Moving Announcement
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