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The Agile & Lean UX News #110

Welcome to issue #110 of the Agile and Lean UX News. Curated by Quietstars and delivered to your inbox. Occasionally. We hope you enjoy our usual selection of great articles and videos in this issue.

Articles of Note


Prioritize Opportunities, Not Solutions

By Teresa Torres (@ttorres)

“The key when mapping your opportunities using the opportunity solution tree is to play with different groupings. Different groupings will help you understand the opportunity space differently. Some will make more sense than others. But each will give you new insight into what you know about your customers. This exercise can be deceptively challenging. It’s really a critical thinking exercise. It forces you to question what you know about your customers and you’ll uncover a lot of gaps. That can be uncomfortable, but it will help inform what you need to learn next.”

One Experiment A Week

by Josh Seiden (@jseiden)

“We sometimes think that customer-centric thinking is all about getting our external customers to consume our products and services. But that’s too limited a view. In large organizations, where people operate very far from end-customers and end-users, we benefit when we use customer-centric approaches with our peers, colleagues, and stakeholders.”

A Significant Answer to That Statistical Question

By Kelly Moran (@Kel_Moran)

“When determining how many people to talk to (your sample size) for qualitative research you are looking to achieve saturation or what has often been described as “the point of least surprise.” This is the point in the research where you can reliably guess how a new participant will respond to prompts and you are no longer being exposed to new information. You get diminishing returns past this point.”

Measuring the Impact of a Design System

by Cristiano Rastelli (@areaweb)

“The reason for introducing a design system in a company is not because so people can work less, but because so people can work better. I want people to focus on the important things, and reduce the amount of repetitive work they do. I know from experience how hard it is to measure the impact of a design system on a company, a business, a team. That’s why I’ve shared my little experiment: in the hope that it can be useful to someone else, that can inspire someone else to find their own “meaningful metrics”, and share them in turn.”

6 Tips to Keep in Mind for Iterative Usability Testing

by Paula Barraza

“When you’re planning cycles of iterative testing, you must take the timelines of UX designers, developers, Beta partners, and other key stakeholders into account. You’ll need to stay up to date on these timelines because they tend to change. The product team needs you to help them understand when the design is good enough to build and launch, so as the ship date looms ahead, you must have clearly defined criteria for answering that question. … define the exit criteria for your iterative-testing research phase. Plan to gather post-launch learnings as well.”

Worth Another Read


Parallel & Iterative Design + Competitive Testing = High Usability

by Jakob Nielsen

“In the ideal process, you'd first conduct competitive testing to get deep insights into user needs and behaviors with the class of functionality you're designing. Next, you'd proceed to parallel design to explore a wide range of solutions to this design problem. Finally, you'd go through many rounds of iterative design to polish your chosen solution to a high level of user experience quality. And, at each step, you should be sure to judge the designs based on empirical observations of real user behavior instead of your own preferences.”

Design Leadership Summit 2018 Redux

There were some interesting talks at the Design Leadership Summit last September. We think you will find these of particular interest.

If you like these, check out the other sessions.

Something for You To Watch


Uncovering Your Most Pivotal Users

(Marieke McCloskey & Doug Puett, 18 mins)

“In this ProductTank San Francisco talk, Doug Puett, Head of Data Science at UserTesting, and I share how our data science and UX research team worked collaboratively to conduct retention analysis, customer segmentation, and cohort definitions. Together we uncovered a group of users who’ve used UserTesting to democratize research and change their company culture. … This research has allowed us to make more informed and confident decisions about our product vision and roadmap.”

Upcoming Events

Lean Product Workshop, 8 March, San Francisco

UX Camp Brighton, 9 March, Brighton

ProductCamp Bristol & Bath, 16 March, Bath

Agile in the City London, 3-5 April, London (10% off with code “Adrian”)

Balanced Team London, 6 April, London

ProductCamp London, 13 April, London

Agile-Lean Ireland, 25-26 April, Dublin

Agile Manchester, 8-10 May, Manchester

User Experience Lisbon, 21-24 May, LIsbon

MTP Engage, 22-24 May, Hamburg

ACE!, 23-24 May, Kraków

Enterprise UX, 3-5 June, San Francisco

Lead Developer London, 11-12 June, London

UX Scotland, 12-14 June, Edinburgh

Agile on the Beach, 11-12 July, Falmouth

Where you can find us over the next few months:

If you’d like us to run a workshop or talk at your company get in touch.

Quietstars help teams improve with tactical workshops, team coaching and personal coaching. Think we can help your product development teams? Have a question? Not sure where to begin? Visit to find out.

Have something that you think should be in this newsletter? Want to tell us what sucked or rocked about this issue? Drop us a line at

Until next time. Be excellent to each other.

Kathryn (too busy for twitter) & Adrian (@adrianh)

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