Articles of Note
by Teresa Torres (@ttorres)
“Too often good research gets ignored because the people who are responsible for making the decision weren’t involved in conducting the research. The easiest way around this is to have the product team conduct their own research. If they find a flaw in their own research, instead of ignoring the research, they are responsible for improving their research methods.”
by Jared M. Spool (@jmspool)
“Proactive UX research anticipates the critical user experience decisions that a team faces. The team’s UX research effort uncovers sound findings and insights to ensure they make the best possible decisions for their users and customers. This is in contrast to how most teams conduct their UX research today. Most teams react to questions that arise during the design process. … These are important questions to answer … However, they focus the team on one particular aspect of design: making sure the team delivers a solution that works well.”
by Marium Ladha
“This workshop brought user researchers from all career stages, ages and backgrounds together in one room. It connected people across government who wouldn’t always have the opportunity for direct contact, facilitating meaningful and actionable conversations to help professionalise and develop the user research profession across government.”
by Marty Cagan (@cagan)
“At this point we have focused on a very small number of critical problems, and we have done the hard work to identify the key insights that power our product strategy. Now we need to turn these insights into action, but there are two ways to do this. This is the point where there’s a fork in the road, and it’s where we can tell if a company is serious about empowered product teams, or is still addicted to feature teams.”
by Kaisa Savolainen & Sampsa Hyysalo
“The study shows that instead of conducting new user research or testing for each project, designers draw information from previous studies and other user insight sources in the company. HCD work is mostly accomplished through a combination of methods and other information sources on the users. The cumulation of user knowledge gained during the past projects and employment years is notably high among designers, product managers, projects, and in the company as a whole.”
Worth Another Watch
Tomer Sharon (@tsharon), 25 mins
“Agile UX research has always meant implementing guerilla methods and quick-and-dirty usability techniques. This talk will begin with a brief review of principles and practices to ensure usability testing works well in an agile environment. We will then focus on three agile techniques you can implement tomorrow morning for getting out of the building to better understand people’s needs and wants: virtual visits, Field Fridays, and collaging. The talk will end with four tips for getting better buy-in for UX research in an agile world.”
Something for You To Watch
(Dave Hora & Tomomi Sasaki, 56 mins)
“We celebrate the launch of researchskills.net, as Dave and Tomomi walk us through the story of this community project, key insights from the data, and an introduction to the Framework.”
(Lily Dart, 29 mins)
“Building a successful design system is widely held as one of the biggest challenges in the industry right now. How much harder is it when you’re building a design system for a 250 year old, heavily regulated, multi-brand organisation? When Lily Dart joined Lloyds Banking Group nearly 2 years ago, she faced a challenging environment. … Find out how Lily and her team beat the organisational odds, saving the business an estimated 3.5mil in their first year of operation.”
(Melissa Perri, 49 mins)
“Melissa shows how product work can be divided into three skill sets: 1.Tactical 2.Operational [and] 3. Strategic. She also explains that seniority often dictates the dedication to each area. For instance, more tactical skills are required in a junior role, then as we develop we’re required to employ more operational skills, before finally moving away from tactical work entirely and to focus on strategic work.”
UX Research 2019 Redux
Last June’s UX Research conference had some super sessions. We think you’ll find these of especial interest.
If you liked these do check out the other sessions.
Upcoming Events
Choosing the Right Strategy for Growth in Feast or Famine, 12 May, Virtual Workshop
Agile Manchester 1 Day Conference, 15 May, Virtual Conference
The What and Why of Continuous Discovery, 19 May, Webinar
UXRConf Anywhere, 25-26 June, Virtual Conference
Agile Manchester, 14-15 September, Manchester
ACE! 16-18 September, Kraków
Mind The Product London, 1-2 October, London
UX Camp Brighton, 10 October, Brighton
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