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The Agile & Lean UX News #117

Welcome to issue #117 of the Agile and Lean UX News. Curated by Quietstars and delivered to your inbox. Occasionally.

The summer has started at last where we are with some glorious weather. So find a shady spot, put your feet up and read on!

Articles of Note


An Introduction to Jobs to be Done (JTBD)

by Joe Leech (@mrjoe)

“Jobs to be Done is a framework containing both the processes and tools to understand user needs and plan innovative products and product features to meet those user needs. The great thing is that it covers the whole user journey from users’ thinking they have a need for the product through to switching from a competitor to using and moving on from the product.”

Hazard Mapping

by Erika Hall (@mulegirl)

“What are the hazards potentially associated with a website, application, or other digital system? … Do a little cardsorting to create hazard categories and a key … And then, apply this mapping system as an overlay on any conventional design deliverables, or as a standalone document. All maps, flows, and journeys should reference the ethical dimension and note potential hazards. This will require cross-disciplinary collaboration at every stage, as well as the development of additional expertise.”

MOOtopia – Adapting the Spotify Model at MOO

by Claire Donald

“In 2015, MOO had plans to start growing and scaling the company, including the technology team. With a team of 50 in the Technology and Product already, we had to find a way to structure ourselves better, to ensure we could adapt to the company’s ever-changing needs. We were already using lean and agile practices in pockets, and wanted to work this way more to ensure we could stay flexible and change fast.”

Make the Case: How to Get Buy-In for Building a Design System

by Jordan Staniscia (@jordanstaniscia)

“By demonstrating how a design system can be that single source of truth, clarifying the collective decision, and allowing every team to work knowing they have the latest assets, you’ll be better positioned to “sell” it more broadly. You already know, but soon others will, too: when everyone can work with fewer interruptions, we all become more agile.”

7 Tips for Collaborating with Other Researchers

by Brenda Weitzer

“One of the most enriching parts of collaborating with other researchers is watching them do what you do, but in a different way. We learned so much from one another by paying attention, staying open, and asking questions along the way … By maintaining a curious, judgement-free approach to collaboration, you can speed things up and make yourself much more likely to walk away with new ideas, new approaches, and a dash of inspiration.”

Worth Another Read


Persona Driven User Stories for Agile UX

by Leisa Reichelt (@leisa)

“It’s as simple as it sounds – rather than writing user stories that nominate members of your project team, instead write them nominating the persona they are designed to most benefit … Use your personas in your user stories and your personas can’t be left on a shelf to gather dust, instead they effectively become active members of your project team. If the stories don’t make sense with the personas, then either your story or the persona is at fault – the team needs to sort out which is at fault and make the appropriate adjustments.”

Something for You To Watch


The Promiscuous Product Manager

(Jen Dante, 28 mins)

“As product managers, we should be collecting a variety of frameworks that we can pull out to tackle different types of problems – similar to collecting contacts in a Rolodex. While not an exhaustive list, Jen takes us through three different frameworks that she likes to use in her work.”

How to Influence Without Authority

(Christina Wodke, 50 mins)

“You have to know your environment. You have to know the map of the world you’re in. … in order to figure out how to traverse it. So the obvious one is business model. I will not tell you how often I’m shocked that people do not understand their company’s business model, even the product managers … Do a business model map of your own company … we think of it for doing it for the competition, we think of for inventing new ones. Why not apply it to your own company?”

Upcoming Events

Agile on the Beach, 11-12 July, Falmouth

UX Bristol, 12 July, Bristol

Mind the Product San Francisco, 15-16 July, San Francisco

Design & Content, 17-19 July, Vancouver

Agile2019, 5-9 August, Washington

UX Australia, 27-30 August, Sydney

re:develop, 20 September, Bournemouth

Industry: The Product Conference, 23-25 September, Cleveland

EuroIA, 26-28 September, Riga

UXDX, 7-8 October, Dublin

Mind the Product, 17-18 October, London

DesignOps Summit, 23-25 October, New York

Want to say hello in person? We will be running our popular one day User Story Mapping workshop at Mind the Product London in October, and looking forward to listening to the always entertaining talks at re:develop in September.

If you’d like us to run one of our workshops or talks at your company get in touch.

Quietstars help teams improve with tactical workshops, team coaching and personal coaching. Think we can help your product development teams? Have a question? Not sure where to begin? Visit to find out.

Have something that you think should be in this newsletter? Want to tell us what sucked or rocked about this issue? Drop us a line at

Until next time. Be excellent to each other.

Kathryn (too busy for twitter) & Adrian (@adrianh)

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