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In this Issue:

  1. Why You Should Take Probiotics Every Day

  2. July ALTRUM News Online Now: ALTRUM Auto-Ship Program Puts You in Charge

  3. June ALTRUM News: Vision Power Helps Dealer’s Sight

  4. ALTRUM Discontinues Vitamin E Supplement

  5. ALTRUM News Issues Available Online

  6. AGGRAND Growth Plots Weather Challenging Season

  7. AGGRAND Fertilizer Organic Series Available

Why You Should Take Probiotics Every Day

Most people believe bacteria — all bacteria — are harmful. Nothing could be further from the truth. Almost everything is covered with bacteria, as is the human body. In fact, between 400 and 500 different species of bacteria live in the GI tract and are estimated to account for as much as three pounds of a person’s body weight.
Under ideal circumstances, while potentially dangerous and health-robbing strains of bacteria may be present, other beneficial strains of bacteria keep their numbers in check. It’s only when certain “bad” strains of bacteria get out of control that problems arise. Problems can range from something as simple as diarrhea or as complex and serious as a systemic infection.
It is impossible to eliminate all the potentially pathogenic bacteria from the environment, nor would it be advisable. For humans to exist, a balance must be maintained — not only in the external environment but in the internal environment as well.

Chronic Problems May Start in the Colon

The bowel is a warm, moist, nutrient-rich environment that lacks oxygen and strong digestive fluids, which makes it an ideal place for bacteria to grow and flourish.  Today’s diet that contains little fiber and lots of excess sugar, salt and processed foods makes it easy to understand how pathogenic bacteria can gain a foothold in the colon. To make matters worse, Americans have drastically reduced consumption of vegetables and beneficial essential fatty acids and those found in certain fish (including salmon, mackerel and herring) and flaxseed.
Imbalanced colons support the growth of pathogenic bacteria, which are constantly spewing toxins into the system. In turn, this causes the immune system to work overtime just to keep things under control.

How to Maintain Bacterial Balance

The best method of establishing and replenishing bacterial flora is the use of fermented foods like homemade sauerkraut and yogurt. Ideally, everyone would include a small amount of naturally fermented food in their diet daiy. But that isn’t always convenient or possible, and that’s when a probiotic supplement can provide additional support.
Stress, changes in diet, contaminated food, chlorinated water and numerous other factors also can alter the bacterial flora in the intestinal tract.


July ALTRUM News Online Now

ALTRUM Auto-Ship Program Puts You in Charge

The July issue of ALTRUM News details the new Auto-Ship Program that offers ALTRUM customers convenience and the security of knowing their favorite supplements will arrive on time. You’ll also find testimonials from Dealers about their experiences with several ALTRUM nutritional supplements and specific details of ALTRUM Superfood supplements.


Visit to view the entire July issue of ALTRUM News

What Makes Ultra Probiotics Unique?


ALTRUM Ultra Probiotics features nine premium strains of probiotics that include 3.2 billion viable cells^ of Lactobacillus bulgaricus. Lactobacillus bulgaricus is ranked as the “king of probiotics” – the universal intestinal and immune health flora rejuvenator. It conditions the GI tract and is the key to supporting healthy cultures of the other probiotics in the formula.


ALTRUM News brings you the most recent information on ALTRUM nutritional supplements and how good nutrition helps maintain youthful vigor, health and mobility – plus much more. Visit the ALTRUM website at to review past issues of ALTRUM News. *

June ALTRUM News Online Now

Vision Power Helps Dealer's Sight

Direct Jobber Ron Dinsmore had difficulty with his eyesight after years of reading small print as a teacher. Read about his experience with ALTRUM Vision Power in the June edition of ALTRUM News. The June issue also shares Dealer Norvel Willis’s story of how Joint Formula helped relieve his joint discomfort and reports results of studies on omega-3 fatty acids’ affect on longevity. *


Visit to view the entire June issue of ALTRUM News

For the latest information on ALTRUM nutritional supplements and AGGRAND natural liquid fertilizers, visit their respective websites at and Check the websites regularly to get the most up-to-date information about all of the products in the ALTRUM and AGGRAND divisions.

Your ALTRUM Story Could Earn You a Special Bonus

As a bonus for your submission of an ALTRUM testimonial, you may be eligible to receive a free six-pack of your favorite supplements. Send your submission by email to or mail hard copy to 925 Tower Ave., Superior, WI 54880. Be sure to include complete contact information for a follow-up interview. If your story is featured in the ALTRUM News, you will receive a six-pack of your favorite supplements as a gift from ALTRUM.

ALTRUM Discontinues Vitamin E Supplement

Because of rising manufacturing costs, ALTRUM has discontinued production of its Vitamin E-400 with Selenium (VBO30). The product is available while supplies last.

* These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent disease.
** Please check with your physician when using prescription medication in combination with food supplements.

^ At time of manufacture
All testimonials given about ALTRUM nutritional products are non-scientific reports and are not intended to draw any direct cause and effect link between discussed events or "results" and consuming the nutrients contained in the products described. Results are individual and will vary from person to person.



AGGRAND Growth Plots Weather Challenging Season

The 2012 AGGRAND growth plots are progressing well in spite of a number of growing challenges this spring and summer.
“As usual, plant growth and development is delayed because of the cool east winds off of Lake Superior,” said Richard Holappa, research and development manager. “This year has brought unique challenges to the growing season with 10 inches of rain over a two-day period, an abnormal infestation of cutworms and now extremely hot temperatures. Despite these challenges, the growth plots are in pretty good shape.”
The growth plots provide AGGRAND comparison data with competitive products and a non-fertilized control plot under real growing conditions.
Results of the season’s growth plots will be available after fall harvest.

This photo shows 
the AGGRAND-fertilized
tomato plants on July 16
after flooding rains,
cutworm infestation
and high temperatures.

AGGRAND Fertilizer Organic Series Available

New AGGRAND Fertilizer Organic Series 4-3-3 (OSF) is a multipurpose liquid concentrate that promotes vigorous growth, increased root development and improved stress and disease tolerance in vegetables, fruits, nut trees and field crops. It is listed by the Organic Materials Review Institute (OMRI) for use in organic crop production.

AGGRAND Fertilizer Organic Series is intended as the alternative to AGGRAND Natural Fertilizer 4-3-3 (NOF) for growers who must use fertilizers certified to NOP standards. AGGRAND Fertilizer Organic Series is available in five-gallon pails, 55-gallon drums and 275-gallon totes. It is manufactured-to-order in Superior, Wis. and is not stocked in distribution centers.


Fall 2011 AGGRAND News

AGGRAND News is a quarterly publication that offers detailed information on AGGRAND fertilizer use and application. It is available online at in the “Articles” section of the website. Access the AGGRAND archive back to 2001 through the "Updates" section. Most issues include testimonials from Dealers and customers and information on how they applied AGGRAND fertilizers. You’ll also find helpful growing tips and general horticulture information.

Copyright © 2012 ALTRUM, All rights reserved.