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In this Issue:

  1. Strong Immune System Helps Fight Off Colds, Flu

  2. October ALTRUM News Online Now: Study Reaffirms Eye-Health Nutrients

  3. NEW AGGRAND Posters to Promote Your Business

  4. AGGRAND Gardening Guide Gets New Look, New Crops

Strong Immune System Helps Fight Off Colds, Flu

Ah-choo! You’re bound to hear that sound — along with sniffling, coughing, and nose-blowing — every winter when cold-and-flu season sprinkles its misery on just about everyone.  

Up to 20 percent of Americans get the flu every year, and Americans suffer one billion colds. Children get colds and the flu more often than adults. Some kids get as many as 12 colds a year, while adults average two to four, according to the Harvard Medical School Guide to the Common Cold.  

A cold and the flu are both caused by viruses, tiny infectious agents that can survive only by getting inside the cells of animals or humans.  

One of the differences between a cold and the flu is the kind of virus that causes each. The flu, medically known as influenza, is always caused by one of the influenza viruses. Colds (also known as viral rhinitis, nasopharyngitis or nonspecific upper respiratory infections), on the other hand, can be caused by more than 200 different viruses — and that estimate includes only the viruses doctors know about.  

The viruses that cause as many as 50 percent of colds in adults have not even been identified. The biggest offender, called the rhinovirus, causes up to 40 percent of colds and has about 100 distinct types, according to Harvard researchers.  

Is it a Cold or the Flu?

Symptoms of the common cold typically appear one to three days after exposure to a cold virus. The symptoms of runny nose, cough, nasal congestions, sore throat, sneezing, watery eyes, headache, body aches and fever can make us miserable.  

Flu symptoms can be mild or severe, and can come on suddenly. Symptoms generally appear one to four days after exposure to the virus.  

Symptoms of the flu include chills, fever, aches and extreme tiredness and may include nausea, vomiting and other gastrointestinal problems.  

These viruses are contagious and can be passed from one person to another.  

Curb the Spread of Colds and Flu

Frequent hand washing can help curb the spread of the viruses that cause colds and flu. Hand sanitizers can also help. Avoid touching your eyes, nose or mouth to keep germs away. Covering a cough with a tissue or coughing into the elbow helps reduce exposure of others.  

Build a Strong Defense

Your immune system is your best defense against the viruses that can lay you low. Keep it strong with a lifestyle that includes regular exercise, a healthy diet that includes plenty of fresh vegetables and fruits, lots of water and vitamins and nutritional supplements to so that your body’s defenses are always strong and working effectively.  

In addition to lifestyle, some supplements and nutrients in specific foods are especially well-known for their effectiveness in boosting the immune system and helping to ward off the viruses that cause colds and flu, or treat their symptoms. Here is a partial list.  

  • Probiotics can help balance the immune system, helping it to function at peak efficiency.
  • Vitamin C and Zinc have been found to help bolster immune function, which may protect against the viruses or may help shorten the duration of a cold or the flu.
  • Garlic has been used in many cultures to help bolster immune function. Researchers in one study reported the use of garlic reduced the incidence of colds in participants by half and shortened recovery time for people who caught a cold.

October ALTRUM News Online Now

Study Reaffirms Eye-Health Nutrients

The October issue of ALTRUM News brings you recently-published research reaffirming the benefits of specific vitamins and minerals to help reduce the risk of age-related vision problems. Compare the research with the highly-advanced Vision Power formula that you’ll find inside.

Visit to view the October issue of ALTRUM News

ALTRUM News brings you the most recent information on ALTRUM nutritional supplements and how good nutrition helps maintain youthful vigor, health and mobility – plus much more. Visit the ALTRUM website at to review past issues of ALTRUM News. *

Your ALTRUM Story Could Earn You a Special Bonus

As a bonus for your submission of an ALTRUM testimonial, you may be eligible to receive a free six-pack of your favorite supplements. Send your submission by email to or mail hard copy to 925 Tower Ave., Superior, WI 54880. Be sure to include complete contact information for a follow-up interview. If your story is featured in the ALTRUM News, you will receive a six-pack of your favorite supplements as a gift from ALTRUM.

ALTRUM Supplements to Help Fight Seasonal Viruses

ALTRUM nutritional supplements contain all of the natural vitamins, minerals and herbal/phytonutrient ingredients research says may help your body function properly. Some experts say lack of proper nutrition may be linked to 90 percent of all physical ailments.  

ALTRUM carries several supplements that research shows can help bolster your immune system and help protect against viruses that cause colds and flu. Click here for a full listing of the high-quality ALTRUM supplements that may protect you during the cold and flu season.  

Visit the ALTRUM website at for complete information about ALTRUM nutritional supplements.

* These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent disease.
** Please check with your physician when using prescription medication in combination with food supplements.

^ At time of manufacture
All testimonials given about ALTRUM nutritional products are non-scientific reports and are not intended to draw any direct cause and effect link between discussed events or "results" and consuming the nutrients contained in the products described. Results are individual and will vary from person to person.


NEW AGGRAND Posters to Promote Your Business


Four attractive posters have been added to AGGRAND Dealer business tools to help promote AGGRAND natural liquid fertilizers.
US $2
Canada $2.30

Gardening Guide Gets New Look, New Crops

The AGGRAND Gardening Guide (G1292) recently got a makeover, becoming a four-color, glossy publication full of information for seasoned growers and new gardeners alike. Also new to the guide are fertilization guidelines for sweet corn and alliums — onion, garlic, shallot and leek.  

The Gardening Guide Brochure (G1292) is available for sale in packages of 25 for U.S. $4.10 and $4.45 in Canada.  

Summer 2013 AGGRAND News

AGGRAND News is a quarterly publication that offers detailed information on AGGRAND fertilizer use and application. It is available online at in the “Articles” section of the website. Access the AGGRAND archive back to 2001 through the "Updates" section. Most issues include testimonials from Dealers and customers and information on how they applied AGGRAND fertilizers. You’ll also find helpful growing tips and general horticulture information.

For the latest information on ALTRUM nutritional supplements and AGGRAND natural liquid fertilizers, visit their respective websites at and Check the websites regularly to get the most up-to-date information about all of the products in the ALTRUM and AGGRAND divisions.

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