Visit the ALTRUM website at

In this Issue:

  1. Study: Lack of CoQ10 May Cause Serious Illness

  2. ALTRUM News Gets New Look in July — Sneak Preview

  3. June ALTRUM News Online Now: Prevention Beats Prescription

  4. New AGGRAND Promotional Items Available

  5. AGGRAND Cost, Formulation Calculator Online in AGGRAND DZ

Study: Lack of CoQ10 May Cause Serious Illness

A recent study at Harvard Medical School found an association with low blood levels of Coenzyme-Q10 (CoQ10) and critical illness, according to the National Center for Biotechnology Information (NCBI).
The study sought to determine if low plasma readings were common to only critically ill patients with septic shock or if lower CoQ10 plasma levels were common to all critically ill patients.
According to MedLinePlus, “Septic shock (SS) is a serious condition that occurs when an overwhelming infection leads to life-threatening low blood pressure.”
Thirty-two critically ill patients were checked, some with SS and others without SS against the average CoQ10 plasma levels of the healthy subjects. Although the SS CoQ10 level average was the lowest, those who were critically ill without SS didn’t fare much better. It was significantly lower than the control group.
The study, “Critical illness is associated with decreased plasma levels of coenzyme Q-10: A cross-sectional study” concluded that “decreased plasma CoQ10 levels are not specific to patients with SS, but rather observed in a broad range of critically ill patients. In critically ill patients, CoQ10 insufficiency may be associated with various conditions; age may be a risk factor.”

The What and Why of CoQ10

CoQ10 availability is a factor of age. The body’s ability to produce or recycle it starts declining around age 20. By 80 years of age the ability to produce it is virtually non-existent.
It is a non-protein vitamin-like compound that assists enzymes’ metabolic production in cellular mitochondria for adenosine triphosphate (ATP), which provides energy for bodily functions.
This ATP process depends heavily on oxygen, without which cells cannot create sufficient ATP and are forced to adapt to fermentation for their energy.
CoQ10 as ubiquinone is the oxidized form that is ubiquitous in every cell of the body. It needs to be converted to ubiquinol, the active antioxidant form to be part of the ATP production cycle. CoQ10 is fat soluble. So taking it with foods that contain fats is advised. CoQ10 was first identified in 1957. It caught on heavily among the Japanese, especially among those with heart disease issues.

CoQ10 health benefits

Although CoQ10 is ubiquitous, as the terms ubiquinone and ubiquinol imply, it tends to be attracted to organs’ cells that require more energy to function properly, such as the kidneys, liver, pancreas and heart. So anyone having difficulties with those organs could try supplementing CoQ10.*
CoQ10 is especially important as one ages in order to remain healthy enough to enjoy the “Golden Years.” A sufficient amount to gain health benefits is typically 90 to 150 mg daily.*

New Look

ALTRUM News Gets a New Look

ALTRUM News gets a new look starting with the July issue.

The new design brings you a cleaner, crisper and easier-to-read publication.

Be sure to look for your copy in the mail in early July. Don’t hesitate to let us know what you think by contacting ALTRUM at

June ALTRUM News Online Now

Prevention Beats Prescription

Direct Jobbers Tom and Sheila Shalin of Greensboro, Ga., are among Dealers who have used ALTRUM supplements for many years and find their health remains steady, their energy and stamina sufficient for their busy lives. “We have no (health) issues,” Tom Shalin said. “We have prescription plans but we don’t have any prescriptions.”

Visit to view the entire June issue of ALTRUM News

ALTRUM News brings you the most recent information on ALTRUM nutritional supplements and how good nutrition helps maintain youthful vigor, health and mobility – plus much more. Visit the ALTRUM website at to review past issues of ALTRUM News. *

  • Promotes Overall Wellness

  • Supports Heart Function

  • Renews Vitality and Energy*

Your ALTRUM Story Could Earn You a Special Bonus

As a bonus for your submission of an ALTRUM testimonial, you may be eligible to receive a free six-pack of your favorite supplements. Send your submission by email to or mail hard copy to 925 Tower Ave., Superior, WI 54880. Be sure to include complete contact information for a follow-up interview. If your story is featured in the ALTRUM News, you will receive a six-pack of your favorite supplements as a gift from ALTRUM.

* These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent disease.
** Please check with your physician when using prescription medication in combination with food supplements.

^ At time of manufacture
All testimonials given about ALTRUM nutritional products are non-scientific reports and are not intended to draw any direct cause and effect link between discussed events or "results" and consuming the nutrients contained in the products described. Results are individual and will vary from person to person.


New AGGRAND Promotional Items Available Online

G3131-EA New vinyl banner measures 4’ by 8’ Dealer price: $28


G3123-EA Brushed cotton twill cap with embroidered logo and brass buckle closure. Coordinates with the AGGRAND three season jacket. Dealer price: $14.75

G3124-EA Realtree camouflage twill cap with embroidered logo and velcro closure Dealer price: $14.75

AGGRAND Cost, Formulation Calculator Online in AGGRAND DZ

The Cost Formulation Calculator, located on the AGGRAND Dealer Zone, is designed to provide Dealers with a quick and easy way to determine product cost and the amount of water necessary by selecting the total number of acres, the AGGRAND product applied, application rate and mix concentration. This tool allows Dealers to vary a number of these parameters to give customers a quick cost estimate, based on Dealer pricing, for applying AGGRAND products on crops.

“The AGGRAND Cost Formulation Calculator was initiated by several Dealers who wanted to provide quick cost estimates while in the field or on the phone,” said AGGRAND Manager Richard Holappa. “In fact, AGGRAND Technical Service uses this tool.”

Spring 2013 AGGRAND News

AGGRAND News is a quarterly publication that offers detailed information on AGGRAND fertilizer use and application. It is available online at in the “Articles” section of the website. Access the AGGRAND archive back to 2001 through the "Updates" section. Most issues include testimonials from Dealers and customers and information on how they applied AGGRAND fertilizers. You’ll also find helpful growing tips and general horticulture information.

For the latest information on ALTRUM nutritional supplements and AGGRAND natural liquid fertilizers, visit their respective websites at and Check the websites regularly to get the most up-to-date information about all of the products in the ALTRUM and AGGRAND divisions.

Forward to Friend
Copyright © 2013 ALTRUM, All rights reserved.