PREMIER RIDES IS SELECTED BY BOSQUE MAGICO COCA COLA TO DESIGN AND BUILD MEXICO’S FIRST MAGNETIC LAUNCH COASTER
Premier Rides, Inc., a global supplier of cutting-edge theme park attractions, has been selected by Bosque Magico Coca Cola to design and build the iconic attraction as part of the park’s 20th anniversary celebration in 2015. The “Zombie Coaster” will be the first high-tech, magnetically-launched roller coaster in Mexico and will feature the highest inversion in Latin America!
Julián Villarreal, Director of Operations of Bosque Mágico Coca Cola commented, “We selected Premier Rides because we wanted to make a major statement that we were going to open an attraction unlike any other in Mexico. Premier Rides has built some of the most thrilling high tech rides in the world for parks like Universal Studios and we wanted to give our guests that same high level of quality and thrills.”
Jim Seay, president of Premier Rides noted, “Latin America is an exciting area in which to be right now. With the emerging markets and tremendous growth in the entertainment arena, there is a growing demand for more thrilling and diverse entertainment options. Bosque Magico Coca Cola is taking the lead by bringing such a high-tech thrilling attraction to their park in Mexico.” Seay continued, “Premier tiene el honor de diseñar y construir esta montaña rusa para el Bosque Mágico. We are honored to be chosen to provide such an iconic coaster. Bosque Mágico is ‘raising the bar’; they are entering into a new era of amusement technology in Mexico and we are thrilled to be a part of this exciting process by providing such a visually spectacular attraction with a thrill level that is off the charts.”
Not only will the ride be the country’s first magnetic launch coaster capable of propelling riders forwards and backwards multiple times by Premier’s award-winning magnetic system, but it will also feature an incredible layout that includes both 90-degree vertical twists as well as the highest inversion in all of Latin America. Another first in Mexico, the coaster will use an innovative, high-speed station switch system and multiple trains that are capable of multi-directional movement. This, combined with speeds of up to 100 Km/h, is sure to deliver an unforgettable ride experience.
Paulina Reyes, Vice President of International Association of Amusement Parks and Attractions (IAAPA) Latin American Operations observed, “The news that Bosque Magico Coca Cola has selected Premier Rides to supply Mexico’s first magnetic launch coaster is a testament to the importance of the advancement of amusement industry both to the business sector and to the people of Mexico. This kind of investment says a lot about the positive direction of the industry here in Latin America.”
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