Copy
SharpInsights are byte-size bits of food for thought for executives from Sharp Market Intelligence. You are welcome to forward this message to colleagues, tweet or reprint it, as long as you credit us and link to the source: sharpmarket.com

Want more SharpInsights? Visit the archives.

Playing the blame game


Many companies find it easier to blame the customer rather than recognize their own poor decisions.  Consumers "vote" with their dollars every day of the year, and subpar products just don't make the cut:
 
• "The Lone Ranger" remake tanked at the box office. Its stars blamed the critics. Industry pundits said the iconic character was unfamiliar to audiences. Bean counters bemoaned the competition with "Despicable Me 2." 
 
• Anheuser-Busch, MillerCoors and other big players in the brewski business are blaming the economy and even cooler weather for declining sales. So why have craft beers seen double-digit sales increases every year for the past four years? 
 
• American Airlines had one row of seats come loose during a flight. After an investigation, the airline pointed the finger at passengers because years of spilled beverages compromised the seats' locking mechanism. (Bet the cleaning and maintenance crews were relieved.) 
 
• A consortium of Australian mobile telecommunications providers believe that technologically challenged consumers—not their lack of customer education and poor service—are at the root of an increase in complaints. 
 
• A week after Wonder Bread closed their Southern California factories due to low demand for their highly processed white bread, Pepperidge Farms added three whole-grain white bread varieties to their product line. 
 
What downturns, threats, or shifts is your company facing? Sharp Market Intelligence can recalibrate your perspective from blaming the customer to helping you understand your customer’s new reality, leading to better decisions—before new competitors can steal both your thunder and your customers. 

___________________________________________________


60+ 5-star ratings on Amazon! 


See all the reviews and order your copy of Competitive Intelligence Advantage by Seena Sharp. For a free chapter or to book Seena as a speaker, visit the book site.

On September 3, 2013, Seena Sharp will speak at the NAWBO* meeting in Newport Beach, CA, on The Trifecta for Success: Leadership, Smart Decisions, and Market Intelligence.

Bring your colleagues and clients, meet 100+ successful owners and executives, and leave with new thinking on gaining competitive advantage—immediately.
   

*National Association of Women Business Owners
Like
Tweet
Share
+1
Forward to Friend
Copyright © 2013* *Sharp Market Intelligence*, All rights reserved.