AIC Constructor News - June 2013
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From the National Office

Dear AIC Members and Friends:

I am pleased to give you an update on a few initiatives.  This past April we held the AIC Annual Forum in Scottsdale where we had an engaging, educational, and entertaining week.  We are already planning our 2014 event in Greenville, SC.  This April was busy as we welcomed new CPC's and AC's into our organization.  Congratulations to those who passed the exams.  You can view all of our new CPC's in our latest class by clicking here. You can also view our most recent Associate Constructors by clicking here.

In just a few months we will be launching a re-designed website.  This new site will give our members and certificants new features to make their interaction with the AIC even better.  Be on the lookout for more information as we get closer to launching the new site.

Speaking of members, I want to take a moment to say thank you to all of our members.  Thank you to those that have been with us over the years and welcome to the new members who joined us this year.  We continue to be the professional home for individuals who share our common goal of a more professional industry.  You can view our latest Membership Directory here.

If you have not yet renewed your membership this year or have yet to join the AIC please consider doing so.  You can join online on our website at or by using our PDF Membership Application by clicking here.

Lastly, In the next month we will be opening registration online for our Fall 2013 Exam.  The national examination date for both the AC and CPC exams is November 2.  If you are interested in becoming certified or have questions regarding which exam is right for you please contact our national office and we can answer any of your questions. 

-Joe Sapp
Chief Operating Officer
American Institute of Constructors

Save the Date! 

The AIC Mid-Year Meeting and Inter-Industry Reception is just around the corner!  Join us in Alexandria, VA at the Sheraton Suites for Professionalism, Ethics &  Leadership.  This event is a great opportunity to get involved with the AIC and to earn Continuing Professional Development credits. Click here for more information on our website.

Tentative Schedule:

October 17
  • 4pm - 1st Annual Inter-Industry Roundtable
  • 6pm - Inter-Industry Reception
October 18 
  • 8am - AIC Committee Meetings
  • 12pm - Breakout Session - Peter Eyre, Coordinator of the Construction Industry Ethics and Compliance Initiative & Partner at Crowell and Moring 
  • 1:15pm - Breakout Session - Brian Perlberg, Esq. Executive Director of ConsensusDocs
  • 3pm - AIC Board of Directors Meeting
Sponsored by:     

Interested in sponsoring the Mid-Year Meeting?  Click here to download our sponsorship information.

AIC Joins ConsensusDocs Coalition

Washington, D.C. – The American Institute of Constructors (AIC) has become the 39th member of ConsensusDocs, a unique coalition that produces best practice contracts for the design and construction industry. 

“AIC is pleased to join the ConsensusDocs Coalition,” stated AIC Chief Operating Officer Joseph R. Sapp. “Joining the Coalition furthers AIC’s goals of generating public trust and confidence in the industry, and assists our members by providing us a seat at the drafting table, along with other valuable member benefits.”  Click here to read the full press release.

AIC Members can now use the discount code AIC100 to receive a 20% discount on ConsensusDoc purchases. Click here to learn more about ConsensusDocs.

The Power of Personal Branding in Construction

By PERRYN OLSON, CCMP, CPSM, is President of The Brand Constructors

Are you ready to break out of the low bid nightmare and retain your best employees? Consider personal branding. “Branding” is still a relatively new term in the construction industry, so to bring everyone up to speed, branding is any and every experience someone has with your company. This brand experience is unique to each person, and everyone has a different brand perception of your company, including your clients, prospects, employees, subs, and community. Personal branding is similar, but instead of the experience with your whole company, it’s someone’s experience with one person or a small team. It is marketing your team members as experts in the industry.

Marketing an individual or a single team rather than your entire company may sound counter-intuitive at first, but positioning your team as the expert and showcasing that expertise will cut your company to cut through the clutter and make a personal connection. This allows you to break out of the low bid mentality and actually demand higher rates, because potential customers need reassurance that the job will be done right. Going with a tried-and-true expert” ups the percentage of the job being done right exponentially.

Does your business development team have trouble getting prospects to take their calls or secure a meeting? That is because you’re just like the other 15+ construction companies beating down their door. If they gave 30 minutes to each company that wanted to work with them, they’d never get their own jobs done. You have to be unique and give that prospect a real reason to talk to you. Having an expert on your team allows your company to create true value for that prospect by giving them worthwhile advice. Prospective clients want to talk to your experts, and your team can assist them in writing the RFP, ensuring a better chance of winning the bid regardless of price. If the prospect normally has to put bids out, even low bid, you will see them work to do a direct hire because they do not want to chance it with a bid. Avoiding low bid because the prospect wants to hire your team is music to any construction company’s ears.

As I previously stated, prospective clients want to talk to your experts, and they will seek them out for bids, presentations, and articles in their trade publications. They will also follow your social media channels, read your blogs, and care about your company because you’re valuable to them. You supersede the normal client/vendor relationship and become a trusted adviser.   

Upcoming AIC Webinar

Utilizing Contractual Best Practices and How ConsensusDocs Help Get Better Project Results

August 26, 2013 - 12pm ET

Approved for 1 CPD Credit

Speakers: Join Brian Perlberg, Esq. Executive Director of Consensus Docs

Carrie Ciliberto, Esq. Deputy Executive Director of ConsensusDocs

Read more... 

AIC Chapter Update

AIC Northern Ohio invites you to join our July Job Tour of the completed Global Center for Health Innovation/Cleveland Convention Center (formerly referred to as Med Mart) on Thursday, July 11, 2013 at 4pm.

We will tour the completed complex. The $465 million project, amazingly finished slightly under budget and three months ahead of schedule, has given Cleveland a new convention center and medically focused exhibit hall that are big, smoothly functional, crisply organized and very easy to navigate

This is the first comprehensive marketplace to combine permanent showrooms, a Class-A exhibition hall and state-of-the-art conference facilities tailored to the needs of the medical marketplace.  Read More....
Join The AIC

AIC Member Benefit Partners

Upcoming Education Sessions
Lorman offers discounts on all products, including full day seminars, audio conferences, and audio recordings.  Find a session that fits into your schedule and earn your CPD's through Lorman Educational Services.

Discounts Available for AIC Members.

Find a session near you and save 20%.  Click here to see all sessions

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