Evolving Content Coverage from Everywhere
Friday, June 24th,  2016
 
faceliftmarketing.ca, Toronto
Thanks for choosing the Facelift Marketing Friday Digest of social media marketing news. The digest is a work in progress. SM Marketing will always play a part but the stories we bring will come from casting a wider net, to cover progress in areas including virtual and augmented reality, 3D printing, artificial intelligence, beacon use cases and proximity initiatives including the mobile devices that support them.  We hope you'll decide to stay for the ride.

Tip of the Week

With apologies to those who aren't in, near or visiting Toronto this summer, today's tip introduces the best restaurant patio in Ontario. I speak of the Rectory Café on Ward's Island in Toronto Bay. A refreshing ferry ride, a short walk and you're at your table under the tall, tall trees, with Lake Ontario in front of you. Visit the website where you may purchase your ferry ticket through an online link. You may even bring your own wine, for a corkage fee. Food and service are excellent and I know because I was a guest two days ago.

Quote of the Week
 
“We have essentially no patents in SpaceX. Our primary long-term competition is in China. If we published patents, it would be farcical, because the Chinese would just use them as a recipe book.”

Elon Musk

In Case You Missed it

If you missed last week's digest, you'll find it here. To follow me on Twitter go here.

I'll Gladly Pay You Tuesday...

There is something new under the sun. Online retailer Shoes.com and "pay after delivery" firm Klarna have teamed up. When a customer moves to the checkout they are given the option of using PayPal, a credit card and, most often "Pay After Delivery". Choosing the latter introduces Klarna Checkout to the process. Using it means you have 14 days to try on and try out your purchase before paying Klarna, which has already paid the retailer. The system has some built-in safeguards to minimize the chance that a problem purchaser will be offered the option, When the retailer introduced the Klarna Checkout over Black Friday in the U.S., mobile conversions rose 59%. With results like that, Klarna has a serious chance to disrupt the entire mobile payments industry, and that's exactly what they intend to do. Are they in Canada yet? No. Read more here...

No Road to Riches
Uber often responds to criticism of its business model by describing how important it is in the lives of working people who can earn a living using the car they own and the free time they have. I have been a customer, love the app and have never had a problem with a driver or the price. That said, I'm not immune to the impact on licensed cab operators and their drivers, who also have a living to make. So, just how much does working for Uber change one's life? "According to leaked internal price modeling data, and Uber’s own calculations provided to BuzzFeed News in response to that leak, drivers in some markets don’t take home much more than service workers at major chains like Walmart when it comes to net pay."  The article goes into detail about assumptions Uber makes relating to personal expenses, revenue and net pay, the latter varying widely among different markets. The Detroit data above represents the lowest net hourly income mentioned in the article. It's an interesting read.

War of the Tech Gods 
                                                             
Generations past saw concert goers waving lighters above their heads. Then it was cell phones. Then it wasn't as performers insisted on controlling access to their work. Believe it or not, there is now a company with technology to disable mobile phones at venues big and small. On first contact, you might imagine Big-Brother technology to jam signals within a defined space. Nope. Yondr is a phone case. As you enter the venue you put your phone in a Yondr case. The case locks when it enters the phone-free area. If you want or need to use it, step out of the zone and the case opens. 
The image above connects to the story because it belongs to a band that encourages fans to use their phones at their concerts. Radiohead, at a recent concert in Iceland, made available the WiFi code so fans could use live video streaming app Periscope to broadcast parts of the concert.
Make Mine a Musk


If I could have dinner with anyone in the world, you're looking at him. Tesla. Solar City. SpaceX.  All after Paypal. Duh. This is the man who said that he wants to die on Mars. And he doesn't for one minute doubt that he could do just that. But this story is about Musk making an offer to buy one of his companies with stock from another of his companies. So Tesla is an electric car and battery company. Its Powerwall products can power a home. When he introduced the line a year or so ago, all of the power in the exhibition hall was supplied by battery wall units. Solar City installs solar panels. Do you see a pattern developing? 
"We would be the world’s only vertically integrated energy company offering end-to-end clean energy products to our customers. This would start with the car that you drive and the energy that you use to charge it, and would extend to how everything else in your home or business is powered. With your Model S, Model X, or Model 3, your solar panel system, and your Powerwall all in place, you would be able to deploy and consume energy in the most efficient and sustainable way possible, lowering your costs and minimizing your dependence on fossil fuels and the grid.”
Whatever else Elon does in this lifetime it will be many, many more before his name is forgotten. So, Elon, how about dinner?

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