Evolving Content Coverage from Everywhere
Friday, April 15,  2016
faceliftmarketing.ca, Toronto
Thanks for choosing the Facelift Marketing Friday Digest of social media marketing news. The digest is a work in progress. SM Marketing will always play a part but the stories we bring will come from casting a wider net, to cover progress in areas including virtual and augmented reality, 3D printing, artificial intelligence, beacon use cases and proximity initiatives including the mobile devices that support them.  We hope you'll decide to stay for the ride.

Tip of the Week

A bit short of scratch? Take apart your old iPhone. Well, actually you might have to take apart more than one. Apple took apart recycled iPhones, iPads and Macs last year and made $40 million on the gold alone. Gold is both averse to corrosion and an excellent conductor of electricity, far quicker than copper, which doesn't make the grade when it comes to moving electrons in a smart device. Recently, Apple began using a new robot called Liam to disassemble old phones, 1.2 million of them a year in fact. it's an interesting story.

Quote of the Week

Tis the season:

" I think I throw the ball as hard as anyone. The ball just doesn't get there as fast."

Eddie Bane

In Case You Missed it

If you missed last week's digest, you'll find it here. To follow me on Twitter go here.

Feast Your Eyes

Italy and food. Not surprising that the supermarket of the future is Italian. "Italy’s biggest grocery cooperative is using futuristic technology to help shoppers return to the sociable days of open-air markets, when there were shopkeepers at every stall, ready to answer any question a customer might have about their wares." It's also a place where motion detectors track what you're pointing at, "triggering visual displays of information such as ingredients, potential allergens, the origin or processing of the food, its carbon footprint, and even wine pairing recommendations." The new technology benefits the supermarket operator as well, instantly updating shelf inventory and pointing to trending products. I'm hoping there's one coming soon to a neighbourhood near me. For more details and pictures go here.

Your Phone is Calling

The "Physical Web" makes search engines of all of us. Its aim is to make it simpler for objects in the real world to communicate with consumers’ smartphones in the age of the Internet of Things (IoT). "In simple terms, it’s all about removing barriers to let people more easily use their most personal device — the smartphone — to interact with the entire world around them." If you're still not clear on what it all means, read the article.
Keep in Touch

In today's world, it is remarkable to me to get a marketing letter from some Senior VP who doesn't include an email address, Twitter handle or any simple way for me to communicate with him. Frequently there isn't even a phone number, not that I want to call him. Mark Zuckerberg gets that. His team at Facebook has added a feature to the popular Messenger app, that makes it easy to message a company and receive personal feedback. The example he describes in the short video (click the image) is of a relationship with CNN, where you tell it what story or stories you want more information on and it provides it, using Artificial Intelligence (AI) to learn about your interests as you continue the communication over time. I haven't tried it yet but I'm going to, and I'll let you know how it goes.
Lipstick Selfies - Read On

A couple of years ago I did some work involving cosmetics and I came away amazed at what many women spend routinely in that department. Here's an innovation likely to boost the numbers. Cargo Cosmetics  has brought augmented reality product trials to the mobile world. Beauty enthusiasts (not my words) may virtually try on makeup on mobile and desktop thanks to FaceCake Marketing Technologies’ augmented reality platform.  It's as easy as uploading a picture to your phone. It works in your browser so no need for yet another app. Pick a shade and "try it on" yourself. As if you're staring into a mirror, you may quickly move through a variety of colours to ensure what you purchase is what you wanted. During the process you can even take a selfie to send to friends, making the marketing message travel that much further. As a guy I'm feeling a bit left out here. Maybe I'll go find a site where I can try on sunglasses.

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