We are now over 3 years into the mobile smartphone revolution. These days it’s not enough to just have a website to get your message, product or service out to your audience. Consumers are increasingly looking at your website via a mobile browser on their smartphone or tablet.
Not only are they just browsing, but they are also transacting business. The IT Director of a large sporting goods website recently told me that over 30% of purchases were being made from an iPhone or Android device. Their website is not mobile optimized and they are getting plenty of complaints from consumers who are pinching and expanding the screen to complete the transaction.
Just imagine what that number might be if they offered a mobile version of the website. A mobile website is tailored to fit the screen of a smartphone, optimizing the user experience in a way that makes it easy to get your message across. Our new mobile optimized website was recently launched and is driving new customers to our business.
We are even getting leads from our mobile website! Don’t think you need an ecommerce site to justify a mobile optimized website, trust me, these days everyone is surfing the mobile web.
VP of Business Development
Eight Minute Interview focuses on the state of the mobile market
Earlier this month Accella's president, Jason King, took a trip to the Maryland Public Television studios to discuss mobile applications with Your Money & Business' Jeff Salkin.
The interview starts around 0:56 if you want to skip the intro.
Way back at the start of November there was a lot of press and fanfare surround the much anticipated launch of a Native GMail mobile app for the iPhone.
However, after only a few short hours, Gogle was forced to pull the app from iTunes as there was reportedly a "Bug" which caused some large issues with phone notifications.
Imagine a company as large as Google not doing enough testing of their app to find something that would appear rather simple to uncover. So make sure before you launch your app, website, or any updates, that you thoroughly test every aspect of your project.
How can a company like Google not do enough Testing?
Google: The History of a Search Engine in Six Minutes
(A look back at how Google Evolved - Did you know it started in 1996 as a research Project? Wow it grew fast)
102,000 Cupcakes: Small Business Burned by Groupon
(It's a great way to market your business, but beware the pitfalls)
A Hidden Panorama Mode for the iPhone
(Give it a try, let me know if it works)
Mobile Payments are up this past Cyber Monday
(Next month we'll take a closer look at mobile payments & mobile websites)
QR Codes- The Problem With Them
(A Pretty Entertaining Rant on How NOT to Do QR Codes)
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