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<<First Name>>,

Happy birthday to the iPhone!  Today Apple’s iconic smartphone turns 5 years old.  My first exposure to the iPhone was in November of 2007.  My brother-in-law had picked one up in the US when he was here on a business trip.

I clearly remember he and I sitting in a restaurant in Johannesburg, South Africa playing with the icon’s and apps through dinner, which highly annoyed everyone else.  All I could do was think about the possibilities of how this handheld device would change the way people communicate and conduct their lives.

Now, just 5 years later, smartphones have indeed touched all of our lives.  It’s been amazing seeing the advances in apps for productivity, music, file sharing, video, social media, connectivity and entertainment.  What will the next 5 years bring for Apple’s powerhouse hit?  I’m sure they have quite a few clever ideas up their sleeve and we will keep you posted!

Take Care,

John Rainey
VP of Business Development
o. 410.982.6698

Developing Mobile Apps Across Platforms Using Titanium

Accella's Director of Mobile Development, Jacob Haskins, Evaluates The Benefits and Drawbacks of using Titanium

Using Titanium to Take a ShortcutThe Titanium platform by Appcelerator allows developers to produce cross platform mobile applications from code written in Javascript.

There are many benefits to using Titanium, and some app developers may prefer going down this road to save time and money - however there are quite a few drawbacks to using Titanium as well.

Find out What Accella's Views are on This Multi-Platform Tool?

Apple's Making Changes that Can Affect Your App

Recent Changes to the search Algorithm Have Confused Many App Publishers

Apple's making changesAs Apple continues to change and tweak their search algorithms, they have made a change that should help promote well performing apps. This change should also help curb publishers "Keyword Stuffing" their title.

Apple is placing more emphasis on reviews, # of downloads, and time on the store. While this may be an obstacle to overcome for new apps, performing some marketing for your app should help overcome this.

Likewise, being smart about updating your keywords and app description should help with your rankings when users are searching for your app. Keep in mind, when you do update your keywords, you will have to resubmit your app to apple for a review, so you will probably want to take a look at your keywords the next time you release an app.

This is a pretty good review of the recent changes and how it affected one publisher.

Some Quick, Interesting, & Entertaining Links

So Long Flash?Is this The End of Flash on Mobile?
Adobe will not support Flash on Android 4.1 - and it looks like it won't be available after August from the Google Play store.

Apparently BlackBerry is Still Around...But This isn't Good News For Them
Cutting 5,000 jobs and delaying the release of their next OS

Responsive Website Design - Do You Need it Now?
Responsive Website Design lets you build one site that translates well over a host of different mediums, such as a desktop, phone, and tablet....but is it necessary?

Accella's Favorite Spam Comment of the Month
We receive our fair share of spam comments each month on our blog - this month's favorite comes from "Vortex 3" (The much anticipated sequel to Vortex 2!):

"Someone necessarily lend a hand to make critically articles I might state. That is the first time I frequented your web page and up to now? I surprised with the analysis you made to create this actual publish extraordinary. Fantastic task!"

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