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I recently read a pretty interesting article by Mary Meeker on the monetization of the mobile market.  The article essentially illustrated how much faster the mobile market is monetizing itself over the Internet market 15 years ago.

Clearly the manner in which this is taking place is much different than with the traditional Internet.  Most of the monetization right now is coming from in app purchases and sales of the apps themselves. 

Advertising spending on mobile platforms is still minimal, however as new ad serving platforms are released spending will increase quickly.  Another added bonus is the fact that the market is so innovative that new ways are being created on a weekly basis to assist corporations and individuals in monetizing their mobile applications.

Here is a link to the article on TechCrunch, I hope you enjoy it as much as I did and as always please feel free to contact me about monetizing your app.

Take Care,

John Rainey
VP of Business Development
Accella
o. 410.982.6698
e. john.rainey@accella.net

Creating a Mobile Website: What to Consider

Keep it Simple, Keep it Big, And Keep it Small

Creating a Mobile WebsiteCreating a mobile website is different than simply reformatting it to fit a smaller screen, think about the content that needs to go on the site, and what your call to action should be.

Today we take a look at what factors you should consider when making your website mobile, including "Keeping It Big," "Keeping It Small," and "Keeping It Simple."

What Should You Consider When You Make A Website Mobile?

Creating Email Campaign Funnels

What do you do When Someone Fills Out a Form On Your Website?

Accella Takes Home Gold At the Addy'sI really hope the answer is not to simply give them a call and then move on about your day. People that sign up on your website show an interest in your product, service, or brand. It's important to keep in touch with them.

One relatively simple way to do that is setting up campaigns with an email provider, such as MailChimp, so that you send them emails on a weekly, monthly, or other regular schedule.

Doing this is pretty simple, it involves creating campaigns, email templates, and organizing your list so that people interested in certain aspects of your business receive the right information.

We have been helping several of our clients set these up, and they are starting to see positive results.

Give me a call today to discuss setting up campaigns and integrating MailChimp (or another email provider) to your marketing mix.

Give Me A Call at 410.982.6698

Some Quick, Interesting, & Entertaining Links

YouTube Launches April 23rd, 2005What is the Best SmartPhone Ever?
For a while, Siri Thought the Nokia Luma was the best...I guess She never heard of the Droid Razr Maxx

How to Make Your Small Business Look Bigger
Some tips and ideas on how to make your business look like a full corporation

Amtrak Swapping Ticket Punchers for iPhones
Amtrak is finally moving in to the 2000s, swapping out their old Ticket Punchers for iPhones.

Accella's Favorite Spam Comment of the Month
We receive our fair share of spam comments each month on our blog - this month's favorite comes from "Hotmail Hack" (Watch out for Brussels?):

"Hello there, simply turned into aware of your blog thru Google, and found that it is really informative. I’m gonna watch out for brussels."

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