-Born in the USA (Hispanic Gen_Z's are twice as likely as Millenials to be US born)
Why Does Gen-Z Matter?
Neuroscientists have found that teenage brains are more cognitively flexible (able to adapt and change thinking more quickly). This may make the 61 million Gen-Zers more open to media messages about social change.
-Newer social norms (35% personally know someone who prefers using gender neutral pronouns)
-Diversity (over 60% say racial and ethnic diversity is good for our country)
-Recognition of injustice (43% say Blacks are treated less fairly than Whites and over 60% approved of the NFL players kneeling)
-Global viewpoint (86% do not feel that the US is the BEST country in the world)
Isn't it time to harness the power of Gen-Z?
At CSS, our focus is on how stories IMPACT kids. We look for research-based insights to help storytellers craft effective solutions that address critical issues.
2019 Five Key Topic Areas
Gender roles for boys and men
Positive character development
Our new brand video, filmed at ourfirst workshop held at UCLA, is now online. Look for more videos with research-based insights on our 2019 five key topic areas, which we will be shared by
Amy Poehler's Smart Girls!
For more research-based ideas on how to make impact with your content for youth across platforms, check out ourstory insightspage and contact us for expertise on social science and child development.
Please reach out to firstname.lastname@example.org to learn more about our work.
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