Dear Friends,
 
This Mother’s Day, we are launching a social issue campaign designed to raise awareness about the hundreds of thousands of girls and women around the world who die each year from complications related to pregnancy or childbirth. This campaign is a collaboration between CHI & Partners and Every Mother Counts.
 
The cornerstone of the campaign is a short social issue film that features moms encouraging other moms to join in solidarity by disappearing May 13th, Mother’s Day, because "our silence can speak the loudest for all mothers." Click here to watch the video.
 
Our goal is to leverage Mother’s Day—the day when people are thinking about their mothers most—as a moment to bring the facts about maternal mortality to a wider audience. We believe that once people know the facts, they will want to do what they can to engage. Our hope is that the No Mothers Day campaign will spark energy into Every Mother Counts’ overarching goal of driving 5 million individual actions on maternal health by 2015.

How You Can Help:
·      Spread the word about our short social issue film and sharing it with your network;
·      Sign up to take part in No Mothers Day yourself on our Facebook page;
·      Inform your friends about the issue of maternal health and with their help, we can prevent 90% of the fatalities that occur due to complications during pregnancy and childbirth; and
·      Post about the No Mothers Day campaign on your social media outlets with the language below.
 
Share Language for Mothers:
1)    Facebook Post
FB STATUS: This Mother’s Day, I will disappear. Find out why.

LINK: “No Mothers Day”
http://youtu.be/x0w669fZBH8

DESCRIPTION: Together, the silence of mothers will speak the loudest this Mother’s Day.
 
2) Tweet
Together, the silence of mothers will speak the loudest this Mother’s Day. http://j.mp/jdx_#NoMothersDay @everymomcounts

3) Tweet
No phone calls. No emails. No social media. No gifts. My silence will speak for all mothers. http://j.mp/jdx_#NoMothersDay @everymomcounts

Share Language If You’re Not a Mom But You Love One:
1) Facebook Post
FB STATUS: This Mother’s Day, 1,000 women will die. Not because of old age. Not because of cancer, but because they were about to become mothers. Ninety percent of these fatalities are preventable, but only if we make it a priority.

LINK: “No Mothers Day”
http://youtu.be/x0w669fZBH8

DESCRIPTION: Together, our silence will speak the loudest this Mother’s Day.

2) Facebook Post
FB STATUS: A missing mom creates a hole in the world… Raise your voice in silence by changing your cover photo and status on Facebook this Mother’s Day.
 
LINK: “No Mothers Day”
http://youtu.be/x0w669fZBH8

DESCRIPTION: Together, our silence will speak the loudest this Mother’s Day.
 
3) Tweet
The US ranks 50th in maternal mortality, despite spending more on healthcare per capita than any other nation. j.mp/nmd_ #NoMothersDay

4) Tweet
For every woman who dies in childbirth, 20-30 more suffer from lifelong disabilities. http://j.mp/nmd_ #NoMothersDay @everymomcounts

Thank you in advance for your help. Every woman deserves the chance to become a mother. We truly appreciate your support and wish you a very happy No Mothers Day.
 
From,
Christy and EMC

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